The Museum of Southeastern Moravia is the place to start discovering the Zlín story. The permanent exhibition, The Baťa Principle, presents three topics related to Zlín: the history of the Baťa shoe company, the creation of the Zlín film studios, and the story of Czechoslovak travelers Hanzelka, Zikmund, Ingriš, and others.

On display are approximately 600 exhibits of exotic, folk, historical, and Baťa footwear. We invite you to visit one of the largest footwear collections in Europe as part of the Zlín Design Week program!

As part of the festival, an international traveling exhibition will be presented, showcasing works from four art universities from Poland, the Czech Republic, Slovakia, and Hungary. In the field of visual communication, posters, animations, typography, publications, and motion design come together – from projects intended for public spaces to experimental digital creations.

The exhibition not only highlights the technological possibilities of contemporary graphic design but also its connection to handcrafted works and a reflection on the role of the designer in the digital age. Visitors can explore different approaches to visual communication and experience its development through time and space.

The opening will take place on the first day of the festival, and the exhibition will be available for viewing until the end of May.

Come and get into the festival spirit before its official start! As part of the Design CANTEEN, you’ll enjoy a short, informal discussion about the Zlin Design Week with those who are closest to its organization. A pleasant atmosphere, sharing impressions and a glimpse behind the scenes of the festival – all before the grand opening. Join us and get in the mood for a week full of design!

Accessibility: Wheelchair accessible entrance available, CZ

As in previous years, the festival will begin with the opening of the main exhibition, which this year will focus on design as a tool for participation and communication, connecting different actors and opening up space for new perspectives.

After the vernissage and the official festival opening, the evening will continue with a musical program, where a DJ will set the atmosphere. The opening night will offer space for informal meetings, sharing inspiration, and celebrating design as a means of communication and connection.

The Museum of Southeastern Moravia is the place to begin your exploration of the Zlín story. The permanent exhibition The Baťa Principle presents three themes related to Zlín: the history of the Baťa shoe company, the creation of the Zlín film studios, and the story of Czechoslovak travelers Hanzelka, Zikmund, Ingriš, and others.

The exhibition features approximately 600 exhibits of exotic, folk, historical, and Baťa footwear. We invite you to visit one of the largest footwear collections in Europe as part of the Zlín Design Week program!

Capacity: 30 people (guided tour)

The main festival exhibition DIALOG will present design as a tool for participation and communication, connecting various actors and opening up space for new perspectives. Come and see the exhibition with a brief commentary from our team.

As part of Zlín Design Week, the Pecha Kucha presentation format will take place once again this year. We’re in for a unique evening where creatives, designers, architects, artists, and other representatives from the creative and cultural industries will present their work and share their thoughts. Up to 11 presenters from the Czech Republic and Slovakia will take the stage.

The Thursday music program kicks off at the gazebo in Komenský Park with a concert by the Slovak band Meowlau x Val, blending electronics with delicate vocals. Come enjoy the unique atmosphere and tune into some great music! The event is partnered with Proud. Proud Live concerts bring an atmosphere that combines music, design, and the park’s surroundings.

 Accessibility: Wheelchair accessible

The second Thursday concert features the talented artist Terra, with a performance accompanied by DJ Kewu. Come and enjoy – entrance is free! The event is partnered with Proud. Proud Live concerts bring an atmosphere that combines music, design, and the park’s surroundings.

 Accessibility: Wheelchair accessible

The Museum of Southeastern Moravia is the place to begin your exploration of the Zlín story. The permanent exhibition The Baťa Principle presents three themes connected to Zlín: the history of the Baťa shoe company, the creation of the Zlín film studios, and the story of Czechoslovak travelers Hanzelka, Zikmund, Ingriš, and others.

The exhibition features approximately 600 exhibits of exotic, folk, historical, and Baťa footwear. We invite you to visit one of the largest footwear collections in Europe as part of the Zlín Design Week program!

Capacity: 30 people (guided tour)

Throughout the festival, a parklet by the company mmcité will be placed in front of the Pikola café, replacing two parking spaces. The parklet will be available for customers of both the café and the Winehood wine bar.
On Friday at 14:00, an exclusive public discussion will take place about the design of urban streets and their potential. This event follows the organized happening and research on mapping problematic areas in Zlín, carried out with local residents on April 2nd and 3rd.

Accessibility: Barrier-free access available, CZ

Can the designer approach teach us to solve problems effectively, creatively, and with a focus on the user?

Design thinking, a concept that has recently been primarily utilized by innovation agencies and product companies, is chosen for its quick and efficient understanding of user needs. However, design thinking can also be an umbrella term for all disciplines such as UX/UI, service, or human-centered design, which are driven by the motivation to place the user at the center.

Where is the boundary between innovation and design? Is it even possible to create products today without focusing on the user? And what is the difference in applying designer approaches to product design and service design? Come and listen to a discussion among experts who work at the intersection of design, research, and innovation.

Accessibility: CZ

You have as many digital apps as you have citizen status. As part of the global trend of digitizing public services, the Czech Republic is also trying to keep up. However, the result is countless apps that differ depending on the department that commissioned them, and citizens, the end users, often cannot even access their solutions in the end.

Where does the issue of digitalization in Czech public administration lie? Could the Czech Republic reach the quality of the Nordic countries if designers received properly prepared briefs? We’ll be asking experts from the Department of Social Innovations at the Czech Ministry of Labor and Social Affairs.

Accessibility: CZ

This year at Zlín Design Week, you will experience a show like never before. The aim is to open up space for unexpected connections and create an atmosphere that brings together designers, models, and visitors. Don’t expect a long runway or rows of plastic chairs. We’ve prepared a format that will draw you into the world of four collections. Each collection will offer a unique perspective on fashion – from sustainability and experimental creation to the personal stories of designers. The atmosphere will be accompanied by original music by Adame Sounds.

Note: For the best experience, this year’s Fashion Show will be held in two reprisals. Tickets are available for standing only.

This year at Zlín Design Week, you will experience a show like never before. The aim is to open up space for unexpected connections and create an atmosphere that brings together designers, models, and visitors. Don’t expect a long runway or rows of plastic chairs. We’ve prepared a format that will draw you into the world of four collections. Each collection will offer a unique perspective on fashion – from sustainability and experimental creation to the personal stories of designers. The atmosphere will be accompanied by original music by Adame Sounds.

Note: For the best experience, this year’s Fashion Show will be held in two reprisals. Tickets are available for standing only.

Come end your Friday night at the ZDW Party! Whether you want to soak in the impressions from the previous fashion show or just fully enjoy the Friday night, this party at an unusual location is perfect for you. Expect great music, atmosphere, and plenty of dancing.

Accessibility: Wheelchair access available

A networking program for the finalists and jurors of the international competition Best in Design. This event is for invited guests only.

The Museum of Southeastern Moravia is where you can start discovering the story of Zlín. The permanent exhibition “The Baťa Principle” presents three themes connected to Zlín: the history of the Baťa shoemaking company, the creation of the Zlín film studios, and the story of Czechoslovak travelers Hanzelka, Zikmund, Ingriš, and others.

There are approximately 600 exhibits of exotic, folk, historical, and Baťa shoes on display. We invite you to visit one of the largest shoe collections in Europe as part of the Zlín Design Week program!

Capacity: 30 people (guided tour)

How to create wayfinding systems that are not only functional but also aesthetically pleasing? Join a workshop led by experts from Czechdesign and the creative studio Side2, who will guide you through the world of wayfinding – a discipline that helps people navigate public spaces more easily.

Together, we will explore the principles of visual navigation, creating effective signage, and improving the accessibility of information systems. We will discuss how designers can contribute to better understanding of urban spaces, hospitals, and other public buildings.

Accessibility: CZ

A networking program for the finalists and jurors of the international competition Best in Design. This event is for invited guests only.

On Saturday, a neighborhood picnic will take place in a courtyard. Architects from the Zlín City Architect’s Office will discuss the future use and potential of this semi-public space with local residents. The event follows the organized happening and research on mapping problematic areas in Zlín, carried out with local residents on April 2nd and 3rd.

Accessibility: Barrier-free access available, CZ

What power can collaboration have? And what role does it play in a world where, more than ever, we need to solve global challenges by bringing together diverse expertise—not just from the design world, but across disciplines? We will explore these questions with designers from Miro, the world’s most popular online collaboration tool. They will share their perspective on collaboration’s essential role in tackling abstract challenges, how it shapes problem-solving processes, and what it takes to design a digital environment that brings thousands of people together in one shared space.

Accessibility: ENG

The exhibition “Best of ‘25: Where We Meet” showcases outstanding design works that made it to the top ranks of the 16th annual Best in Design competition in 2025. From May 8th to 24th, 2025, the gallery will transform into a platform for dialogue, connecting creators, space, and visitors. You can meet the jurors and creators of the projects displayed in the G18 gallery at the opening. The exhibition will be guided by curators Bára Kolondrová and Eliška Janečková.

The 16th annual awards ceremony for the Best in Design international competition will take place at the Zlín Congress Center in the Eva Jiřičná Hall, accompanied by an artistic dance performance. This event is for invited guests only.

The Museum of Southeastern Moravia is where you can start discovering the story of Zlín. The permanent exhibition “The Baťa Principle” presents three themes connected to Zlín: the history of the Baťa shoemaking company, the creation of the Zlín film studios, and the story of Czechoslovak travelers Hanzelka, Zikmund, Ingriš, and others.

There are approximately 600 exhibits of exotic, folk, historical, and Baťa shoes on display. We invite you to visit one of the largest shoe collections in Europe as part of the Zlín Design Week program!

Capacity: 30 people (guided tour)

An essential part of the Zlín Design Week accompanying program is the one-day Design Pop-up. This year, it will take place on Sunday, May 11th, starting at 10:00 AM, outdoors at the Tržnice Pod Kaštany. Come to treat yourself, enjoy a coffee, buy products from talented designers and brands, make your own notebook, or even get a tattoo!

How to bring art to life and engage children in its creation? Designers for Children invite you to an interactive workshop where we will create movable paintings together! Using electricity or mechanisms, children will experience how art can be playful and dynamic.

We will create kinetic art, which will be not only a visual experience but also a dialogue between children and art – the children will become part of the process and bring the painting to life with their movement. Come and play with motion, colors, and creativity!

Accessibility: Wheelchair accessible, CZ
Capacity: 15 people at one table

Do you want to create a notebook according to your own ideas? Or make a unique gift for your loved ones? Reformát will guide you through the process, where you’ll gain experience in bookbinding, try a simple V1 binding, and use old papers saved from being destroyed.

The time of the event and the possibility to reserve a spot will be revealed soon – and we look forward to sharing this unique creative experience with you.

Accessibility: Wheelchair accessible / CZ

The appearance of our cities affects us every day. Whether on your way to work, cycling, or during an afternoon walk in the park, the design and arrangement of public spaces shape how we feel in the city. Although citizens are an integral part of the city, they have little influence over how the public spaces look.

In an open discussion, we will talk with the city’s leadership and urban architects about the future of Zlín’s public spaces and the possibilities of involving the city’s residents in shaping them. All Zlín residents are invited to the discussion.

Accessibility: Wheelchair accessible, CZ

We are excited that for the first time, several short films will be screened as part of the festival. This year’s program will offer not only exhibitions, discussions, and inspiring meetings but also a film night focused on topics shaping the world of design, architecture, and culture. ZDW Cinema will showcase a collection of films showing how aesthetics, function, and creative thinking influence our environment and daily lives.

The main festival exhibition, DIALOG, will present design as a tool for participation and communication, connecting various actors and opening up space for new perspectives. As part of this exhibition, educational programs will be held for students of 8th and 9th grades of primary schools and all years of secondary schools. The educational program will be led by experienced instructor Robert Spurný, who works at the Moravian Gallery in Brno, focusing on creating and leading educational programs in design and art. The program will last 1.5 hours.

Accessibility: CZ

You can reserve a spot for the educational program by emailing jana.jagosova@zlindesignweek.com. 

What can different ways of “business” look like — ones that are profitable yet sustainable and meaningful? What if organising itself became your design material? We need designers to act on the polycrisis, using their skills to shift from extractive systems of production that exploit not only nature but also people, toward more regenerative systems. This workshop will introduce current models of economic, business, and governance thinking, explore existing alternatives, and engage participants in collaborative experimentation using the surrealist cadavre exquis technique to generate new organising ideas and expand our imaginative capacities. Exquisite Corps will be facilitated by Paul Mesarcik, Martin Born, and Jakub Lanc in English. The workshop lasts 4 hours, including a lecture, collaborative work, and discussion, and is open to all design disciplines.

 Accessibility: EN

“Nesehnutí” has prepared two workshops for participants. The first one, “The City Belongs to Everyone,” critically evaluates the current trends in urbanism. Participants will reflect together on who shapes the city, what groups live in it, what their needs and expectations are, and who decides on the appearance of modern cities in the Czech Republic. The workshop also focuses on the complex impacts of climate change. The second workshop, “The City and Nature,” examines the role and significance of water, water features, urban greenery, flora, and fauna in our cities. Through examples from both the Czech Republic and around the world, it highlights the often-overlooked role of nature in urban and community environments and encourages a more sensitive perspective toward it. Both workshops include practical and observational tasks and a reflection on how I, as a citizen, can concretely contribute.

 Accessibility: CZ

The workshops for the general public focus on two areas. The first, titled “The City Belongs to All”, critically evaluates current urbanism trends. Participants will reflect on who shapes the city, what groups live in it, what their needs and expectations are, and, on the other side, who decides the forms of current cities in the Czech Republic. The workshop also focuses on the urban and social impacts of climate change. It includes practical and observational tasks, joint discussions, and finding solutions on how to get involved and positively influence the shape of the cities we live in.

The second workshop, called “City and Nature”, explores the role and importance of water, water elements, urban greenery, flora, and fauna in our cities. Using examples from the Czech Republic and around the world, it highlights the often-overlooked role of nature in urban and rural environments and leads to a more sensitive and aware perspective on it. The workshop includes practical tasks for participants, joint reflection, and a debate on how to support and protect nature in the city at both the individual and local levels.

Graphic workshop with illustrator and animator Pavla Baštanová will introduce the technique of linocut-printing from above. Visitors will have the opportunity to design their own motif, try out the linocut technique, make the actual print and take home their own series of original prints at the end of the workshop.

Workshop is part of the exhibition Best of ’25: Where We Meet.

Accessibility: CZ

Capacity: 10 people

The main festival exhibition DIALOG will present design as a tool for participation and communication, connecting various actors and opening space for new perspectives. Come and visit the exhibition with a brief introduction from our team.

The exhibition “Best of ‘25: Where We Meet” presents unique design works that made it to the top ranks of the 16th edition of the Best in Design competition in 2025. Become part of the design dialogue and experience the connection between creators, space, and you. The tour will be led by curators Bára Kolondrová and Eliška Janečková.

Monday evening at Zlin Design Week will have a relaxed vibe thanks to the Dialog Session. Come enjoy a music set by Tom Holič, who has been creating and performing improvised electronic music since 2011, blending mainstream and underground sounds.

 Accessibility: Wheelchair accessible, Czech language

The main festival exhibition, DIALOG, will present design as a tool for participation and communication, connecting various actors and opening up space for new perspectives. As part of this exhibition, educational programs will be held for 8th and 9th-grade primary school students and all secondary school years. The educational program will be led by experienced instructor Robert Spurný, who works at the Moravian Gallery in Brno, creating and leading educational programs in design and art. The program will last 1.5 hours.

Accessibility: CZ

You can reserve a spot for the educational program by emailing jana.jagosova@zlindesignweek.com.

The Museum of Southeastern Moravia is the place to start discovering the Zlín story. The permanent exhibition “The Baťa Principle” presents three themes connected to Zlín: the history of the Baťa shoemaking company, the creation of the Zlín film studios, and the story of Czechoslovak travelers Hanzelka, Zikmund, Ingriš, and others.

There are about 600 exhibits of exotic, folk, historical, and Baťa shoes on display. We invite you to visit one of the largest shoe collections in Europe as part of the Zlín Design Week program!

Capacity: 30 people (guided tour)

The “Design on the Border” conference will take place on May 13th at Zlín Castle. This informal event offers a look into a wide range of design sectors. This year’s edition will focus on topics such as digital, product, and motion design. The goal is to provide a space for discussion and idea-sharing among designers, design students, and other people interested in the creative world.

The Maska Festival is an international student videomapping festival held on the largest permanent videomapping surface in Europe. The festival has been held since 2014, organized by the HUCOT civic association, the Regional Gallery of Fine Arts in Zlín, and the Faculty of Multimedia Communications at Tomas Bata University in Zlín. Over the years, many universities from the Czech Republic, Slovakia, and various European countries have participated in the festival.