Workshop Meaning Over Slogans: value-Based Communication in Culture and Tourism × Anna Stránská

The workshop will be led by Anna Stránská

Location: G18 Gallery (Štefánikova 5670, Zlin)
Date: 11 May 2026
Time: 2 PM – 4 PM
Language: CZ
Admission: 150 CZK

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The goal of this educational workshop is to demonstrate how to communicate culture and tourism in a way that preserves their meaning, values, and context. It focuses on value-based marketing, which is grounded not only in performance but also in identity and long-term impact.

The workshop will be led by Anna Stránská. You will learn how to work with the values of cultural projects, craft their narrative and communication for various target audiences, and translate ideas into a clear and authentic form.

Anna Stránská

Workshop instructor
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