Workshop Meaning Over Slogans: value-Based Communication in Culture and Tourism × Anna Stránská
The workshop will be led by Anna Stránská
Location: G18 Gallery (Štefánikova 5670, Zlin)
Date: 11 May 2026
Time: 2 PM – 4 PM
Language: CZ
Admission: 150 CZK
The goal of this educational workshop is to demonstrate how to communicate culture and tourism in a way that preserves their meaning, values, and context. It focuses on value-based marketing, which is grounded not only in performance but also in identity and long-term impact.
The workshop will be led by Anna Stránská. You will learn how to work with the values of cultural projects, craft their narrative and communication for various target audiences, and translate ideas into a clear and authentic form.
Anna Stránská
Workshop instructorHow do I get to the gallery?
Public transport: By far the closest stop is Školní, with Náměstí Míru as another nearby option.
By car: You can park on Hradská Street or in the car park beneath the Congress Centre. Both options are paid. Parking in Zlín can generally be difficult, so if possible, we recommend coming on foot instead.
The gallery is located on the ground floor of the Faculty of Humanities, but no worries, everyone is welcome. Once you enter through the main entrance, turn right and follow the signs to the gallery. Both the entrance and the toilets in the building are barrier free.
If you have any specific access needs and or are unsure whether the programme is suitable for you, please do not hesitate to contact us by email at anna.svobodova@zlindesignweek.com or by phone or SMS at +420 733 144 711.
Our goal is to make the festival accessible to as many people as possible. We will be very happy to advise you and help find alternative options.
