Schedule of the ZDW CONFERENCE

REGISTRATION

MORNING COFFEE AND catering

OPENING AND INTRODUCTORY SPEECH

Design Talk: NIMA SHAHINIAN

Universal design as a mindset that influences space exploration, but also the everyday lives of all of us. As Norway's only astronaut candidate, industrial designer Nima Shahinian brings design and creative problem-solving skills to the space environment, but keeps his feet firmly on the ground. In his talk, he will discuss how universal design is not a discipline, but a mindset with which to approach solving extreme situations in space as well as the problems we all encounter in everyday life.

PANEL DISCUSSION: NIMA SHAHINIAN and Tomáš Rousek

In a panel discussion, Nima Shahinian and Tomáš Rousek will focus on how we can transfer knowledge from space research and the technologies developed in connection with it to everyday life on Earth, and what role popularisation of research, science and communication plays in this.

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Design Talk: ANTHONY GIANNOUMIS (INCLUSIVE CREATION)

What place does universal and inclusive design have in business? Anthony Gainnoumis is a researcher, entrepreneur and mentor, co-founder of Inclusive Creation. The Oslo-based studio aims to develop competencies in universal design, incubate social startups and develop international projects that show what diversity, equality and inclusion can do as part of a company's DNA.

PANEL DISCUSSION: ANTHONY GIANNOUMIS (INCLUSIVE CREATION)

What place does universal and inclusive design have in business? Anthony Gainnoumis is a researcher, entrepreneur and mentor, co-founder of Inclusive Creation. The Oslo-based studio aims to develop competencies in universal design, incubate social startups and develop international projects that show what diversity, equality and inclusion can do as part of a company's DNA.

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WORKSHOP: RADEK PAVLÍČEK

Do you want to get your content published on the web and social media to the widest audience possible? Would you like to avoid mistakes that can make it harder for your potential customers to access what you want to tell them? Or that may even prompt negative advertising or criticism of your company? (Let's not forget that emotions often make the difference in marketing.) We'll use practical examples to show you what to look out for when publishing information on social media and how to promote your activities in a more accessible way. What you will take away from the workshop is the Marketer's Accessibility Ten Commandments, which we will formulate together, and which you will then use when publishing new content.

Design Talk: ANA CORREIA DE BARROS & JOANA COUTO DA SILVA

Connecting inclusive design, aging, chronic illness, disability and emotion. With this in mind, Portuguese women Ana Correia de Barros and Joana Couto da Silva are approaching design research or, for example, the development of the first sexual health app that seeks to adapt traditional personal communication for the elderly, people with chronic diseases and their partners. Their design talk and discussion will shed light on how playful experiences can be used as participatory tools for designing with vulnerable groups and working with a topic that can be taboo for many people.

PANEL DISCUSSION: ANA CORREIA DE BARROS & JOANA COUTO DA SILVA

Connecting inclusive design, aging, chronic illness, disability and emotion. With this in mind, Portuguese women Ana Correia de Barros and Joana Couto da Silva are approaching design research or, for example, the development of the first sexual health app that seeks to adapt traditional personal communication for the elderly, people with chronic diseases and their partners. Their design talk and discussion will shed light on how playful experiences can be used as participatory tools for designing with vulnerable groups and working with a topic that can be taboo for many people.

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Design Talk: RAQUEL MARCOS (EQUAL SAREE)

Equal Saree is a feminist urban studio that has been working since 2010 on the influence of public space and its functionality on the (re)production of social inequalities. Through collaborative and co-creative processes, they design environments that give space to diversity. Urbanist and artist Raquel Marcos will present their participatory and innovative methodologies and projects that give voice to often overlooked groups.

Workshop: Anthony Giannoumis

The Inclusion Game gamifies the science of inclusion, and makes makes DEI+ part of your DNA. DEI+ stands for diversity, equity, inclusion. It stands for justice, & belonging for everyone. The Inclusion Game is different than typical DEI+ training because it enables participants to "get out of their phone and get into the zone" by actively engaging in team-based scenarios with exciting trade-offs and pay-offs! This approach helps you find critical opportunities for inclusive leadership, makes training interactive, and validates your inclusion strategies. Amit Patel, Creative Director at Experience Haus in London says that the Inclusion Game is "Absolutely thrilling ... Anthony artfully delivers the science of inclusion in a highly engaging manner". At Zlin Design Week, participants will be put in teams to diagnose business challenges! If your team can build trust and openly share different perspectives, you’ll succeed! Hire a new team! Who will you trust to lead your next flagship product? Who will be a “good fit” and better add? Face a public relations nightmare. Oh no! Your CEO said something very inappropriate. Can your team figure out the best response?

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PANEL DISCUSSION: DOMINIKA POTUŽÁKOVÁ, TEREZA FASUROVÁ (IPR), Tomáš Hendrych

"The topic of participation and public space also continues in the discussion with Dominika Potužáková, Tereza Fasurová and Deputy Mayor of Trutnov, Tomáš Hendrych. Together, they will present how participatory planning of public spaces takes place (from the perspective of those who commission the project and the implementers), why it is necessary to shape public space with the people who will subsequently use it, and the complexity of such design. It will also focus on the importance of research and continuous and timely communication throughout the process."

Workshop: Ana Correia de Barros a Joana Couto da Silva

Design research has done precious little work on sexual health, especially at the intersection with user groups such as people with chronic diseases, LGBTQI+, or clinical populations, for whom there are reports of double stigmatisation. In this workshop, we will share design research methods developed by the moderators to address different dimensions of sexuality and intimacy for a wide variety of user groups.

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PANEL DISCUSSION: ANNE AAGAARD & TOMÁŠ ŠTEFEK (INCLUSIVE LIBRARIES)

Libraries as a public service that should be accessible to all. But how is such a service created, who all is part of it and how to talk about it? This will be the topic of a panel discussion with Anne Aagaard and Tomáš Štefek. Anne managed the project for Oslo's new visual identity and is currently working on the use of inclusive design in the Deichman Library (Oslo's municipal library). Tomáš Štefek is the director of the Bratislava City Library with experience in service design.

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PANEL DISCUSSION: DISCUSSION ON THE UNIVERSAL DESIGN PROJECT

The work of designer and journalist Thea Urdal straddles the boundaries of graphic design, textile design, service design and interaction design. Her non-profit project TUBU mediates limited edition knitted goods with an emphasis on inclusive design and care. Together, they will discuss the role of universal and inclusive design in their work, and give an insight into how the exhibition at this year's Zlin Design Week, which they co-curated, was created.

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PANEL DISCUSSION: SPECIAL DISCUSSION: MAPPING THE CREATIVE INDUSTRIES

Mapping the cultural and creative industries. What do we mean by it and why do we engage in it? How does it take place on a national level, how does it take place in Prague, for example, and what can mapping community-based cultural initiatives with social and environmental overlaps that stand on the margins of regions look like? How do these levels connect and what is the data used for? What does this bring to me as an individual, to institutions, cities or regions?

CLOSING - FINAL WORD

AFTERPARTY