After winning the prestigious Best in Design (BiD) designer competition last year, Polish designer Marek Kuźmiński is preparing for a new role in which he is switching sides and as a judge will evaluate projects of designers from all over the world. In this interview, he is sharing his journey, what winning means to him and what he’s expecting from designers in this year’s competition. At the same time, he revealed to us what he is most looking forward to and his advice to those who want to win.
How has your life changed when you look back at your journey from last year’s victory to this year, when you will be part of the jury?
Last year’s victory hasn’t radically changed my daily routine, but it has reshaped my focus. While still working on my design projects, recently I’ve shifted more towards research, which has been incredibly rewarding. Winning with my “Hands Up” project gave me a sense of validation – it sparked hope and motivated me to push the boundaries of my work.
Right now, I’m finalizing a research trip in India and Nepal, where I’ve been exploring societal perspectives of children with disabilities and the critical role of organizations in supporting these children. These experiences have deepened my understanding of the global context of design, and I’m excited to bring this perspective into my role as a jury member.
What did participation and winning in the competition give you personally?
Winning the competition was a transformative experience. It gave me undeniable proof that social design has a significant role to play in today’s rapidly evolving world. It empowered me to believe in the necessity of projects that bridge the gap between people and organizations, positioning designers as mediators for meaningful changes.
The recognition also fueled my energy and determination to pursue impactful work, showing me that good design isn’t just about aesthetics – it’s about addressing real world challenges.
Are you preparing in any special way for the role of a judge? If yes, how?
Absolutely! Over the past year, I’ve been actively following trends and topics that resonate with emerging designers. I attended the Universal Design Conference – UD2024, where I absorbed insights on universal design across various disciplines from education, architecture to social studies.
What are the most important factors that you will consider when evaluating as a judge?
Behind every project is a story, and that’s what I want to uncover. I’ll be focusing on what drove each designer to choose their specific topic, what motivated them throughout the process, and how they approached challenges along the way.
For me, it’s not just about the final product but the journey that led to it. I’m interested in how the designer’s values, creativity, and problem-solving skills shine through their work.
What are you most looking forward to this year?
BiD never fails to surprise me in the best possible ways. The team behind it is young, energetic, and brimming with creativity, and I know they’ll deliver an unforgettable event again this year.
I’m particularly looking forward to connecting with the organizing team, other judges, and last year’s winners. Of course, I can’t wait to see the entries – there’s something so inspiring about discovering the stories and visions of designers from all over the world.
And, on a lighter note, I’m counting the days until I can enjoy fried cheese again!
Is there anything you would do differently this year if you were competing again?
As a designer, I’m always reflecting on how I can improve, and every project teaches me something new. If I were competing this year, I’d place greater emphasis on my digital presentation and visual materials – these are often the first things that convey your ideas to others.
Of course, every project comes with challenges, whether it’s time, budget, or stress. But I believe that’s part of the creative journey. And let’s be honest, is there any designer out there who wouldn’t change or refine something in their work, if there was a chance? This is also part of self–growth and evolution to become a better designer.
What advice would you give to competitors this year for the best possible chance of success?
Stay true to yourself and your design vision. Don’t lose sight of where you come from or what drives you. Authenticity is one of the most valuable qualities a designer can have.
This competition is a gateway to incredible opportunities – to learn, grow, and connect with other creative minds. Take advantage of the chance to network, share ideas, and immerse yourself in the experience. BiD is more than a competition; it’s a celebration of creativity and collaboration.
Can you tell us what are you currently working on or what you are planning?
Right now, I’m wrapping up an enriching research trip to India and Nepal. This journey has been a turning point for me – allowing me to see the world through a different lens and inspiring ideas for future projects.
Is there anything you would like to say to the readers at the end?
Be curious about the world around you. Stay open-minded and keep learning from every experience. Define your values and goals, and let them guide your work and life. And above all, be kind. Design has the power to shape a better world – so use your creativity to make a difference.
