Visual identity of the Municipal Museum and Gallery of Svitavy

Communication Design

Anna Lukášová

The visual identity of the Svitavy Municipal Museum and Gallery represents a comprehensive communication system that connects the historical legacy of the institution with its current character. The central element of the graphic solution is a logo symbolizing the silhouettes of three museum buildings, which through layering and multiplication create a labyrinth motif – a reference to the exhibition of Svitavy stories. The developed visual language consciously distinguishes itself from interchangeable visuals and replaces them with a self-confident identity that increases the clarity of communication across printed and digital media. The benefit of the design is a functional and long-term sustainable graphic manual that allows the institution to reach younger generations and families with children, thus strengthening its position as a modern cultural platform.