Aging Gracefully

Fashion Design

Adele Hamsund

A critical fashion collection that reflects the current pressure on youthful appearance and social fear of aging in women. The author’s work seeks parallels between the historical ideal of beauty from the late 19th century, represented by the so-called “Gibson Girl”, and today’s trends in aesthetic medicine, such as preventive botox in young girls. The entire collection of clothes uses design as a means to deconstruct unattainable standards of beauty and encourages a reassessment of the relationship to one’s own body and the natural processes of aging. The project thus opens a discussion about feminist values ​​in the context of the modern cosmetics industry and the importance of authenticity in the digital age through textile forms and visual metaphors.