{"id":653,"date":"2019-04-25T00:00:08","date_gmt":"2019-04-24T22:00:08","guid":{"rendered":"http:\/\/zlindesignweek.com\/2021\/?p=653"},"modified":"2025-12-01T21:37:25","modified_gmt":"2025-12-01T20:37:25","slug":"designer-vs-klient-3-rady-jak-na-ne-a-ctvrta-k-tomu-zdarma","status":"publish","type":"post","link":"https:\/\/zlindesignweek.com\/2026\/2019\/04\/25\/designer-vs-klient-3-rady-jak-na-ne-a-ctvrta-k-tomu-zdarma\/","title":{"rendered":"Design\u00e9r vs klient \u2013 3 rady jak na n\u011b a \u010dtvrt\u00e1 k tomu zdarma"},"content":{"rendered":"\n

St\u0159edoevropsk\u00e9 design\u00e9rsk\u00e9 \u0161koly jsou relativn\u011b praktick\u00e9. U\u010dili n\u00e1s nakreslit d\u016fm v  perspektivn\u00ed zkratce a zapamatovat si n\u00e1zvy hlavic antick\u00fdch sloup\u016f, ale i zach\u00e1zet s bruskou a sestavit moodboard. Co n\u00e1s nenau\u010dili je, jak podat da\u0148ov\u00e9 p\u0159izn\u00e1n\u00ed, jak se jako design\u00e9r prosadit a sehnat si klienty, ani jak s nimi m\u00e1me v\u00e9st sch\u016fzky a jak\u00e9 podepsat smlouvy.<\/p>\n\n\n\n

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V\n Czechdesignu po\u0159\u00e1d\u00e1me n\u011bkolik des\u00edtek sout\u011b\u017e\u00ed pro design\u00e9ry za rok (to z\n n\u00e1s d\u011bl\u00e1 nejzku\u0161en\u011bj\u0161\u00edho po\u0159adatele design\u00e9rsk\u00fdch sout\u011b\u017e\u00ed v \u010cR). Jednou\n z cest k \u00fasp\u011bchu, o kter\u00e9 \u010dasto s design\u00e9ry mluv\u00edme, je vyu\u017e\u00edvat t\u011bchto\n p\u0159\u00edle\u017eitost\u00ed a hl\u00e1sit se do sout\u011b\u017e\u00ed \u2014 lok\u00e1ln\u00edch i mezin\u00e1rodn\u00edch \u2013a \nsna\u017eit se usp\u011bt, nejl\u00e9pe je\u0161t\u011b ve \u0161kole. Um\u00edst\u011bn\u00ed v sout\u011b\u017ei je \u010dast\u00fdm \nodrazov\u00fdm m\u016fstkem k \u00fasp\u011bchu.<\/p>\n\n\n\n

Sv\u00e9 by o tom mohli \u0159\u00edci nap\u0159\u00edklad grafik Radek Dost\u00e1l, kter\u00fd na sebe upozornil um\u00edst\u011bn\u00edm v sout\u011b\u017ei Nescaf\u00e9 Azera<\/a> a sv\u016fj n\u00e1vrh tak dostal na police velk\u00fdch \u010desk\u00fdch supermarket\u016f, design\u00e9rka Veronika Jane\u010dkov\u00e1<\/a>, kter\u00e1 byla d\u00edky v\u00fdh\u0159e v sout\u011b\u017ei Model Young Package<\/a> nominov\u00e1na na cenu Czech Grand Design a objevovala se v pr\u016fb\u011bhu cel\u00e9ho roku v m\u00e9di\u00edch v\u010detn\u011b televize<\/a> nebo m\u00f3dn\u00ed n\u00e1vrh\u00e1\u0159ka Maria Nina V\u00e1clavkov\u00e1<\/a>, jej\u00ed\u017e boty se v\u00fdhrou v sout\u011b\u017ei Talent designu dostaly a\u017e do Metropolitn\u00edho muzea v New Yorku a kter\u00e1 letos cenu CGD v kategorii objev roku vyhr\u00e1la<\/a>.<\/p>\n\n\n\n

R\u00e1da\n bych ale dnes napsala n\u011bco prakti\u010dt\u011bj\u0161\u00edho a ka\u017edodenn\u011bj\u0161\u00edho. A proto\u017ee \nda\u0148ov\u00e1 p\u0159izn\u00e1n\u00ed u\u017e m\u00e1te v dubnu v\u0161ichni podan\u00e1 (!), nap\u00ed\u0161u v\u00e1m rad\u011bji \np\u00e1r dobr\u00fdch tip\u016f , jak na sch\u016fzky s klientem.<\/p>\n\n\n\n

\u0160t\u011bst\u00ed p\u0159eje p\u0159ipraven\u00fdm: t\u0159i body projektov\u00e9ho pl\u00e1nov\u00e1n\u00ed<\/h3>\n\n\n\n

\u00davodn\u00ed\n sch\u016fzka s klientem je \u010dasto z\u00e1sadn\u00ed. Vyjedn\u00e1te si na n\u00ed podm\u00ednky \nn\u00e1sledn\u00e9 spolupr\u00e1ce. Zku\u0161en\u00fd klient v\u00e1m mo\u017en\u00e1 rovnou po\u0161le vypln\u011bn\u00fd \ndokument \u2014 design brief. To v\u00e1m z\u00e1sadn\u011b usnadn\u00ed pr\u00e1ci, ale nespol\u00e9hejte \nna to zcela. Klient hl\u00edd\u00e1 hlavn\u011b svoje z\u00e1jmy a tak tam mohou n\u011bkter\u00e9 pro\n v\u00e1s d\u016fle\u017eit\u00e9 informace chyb\u011bt. Nav\u00edc jsou design briefy zvykl\u00ed ps\u00e1t \nhlavn\u011b v korpor\u00e1tech, pro kter\u00e9 ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f pracuj\u00ed velk\u00e9 \nagentury. Design\u00e9r na voln\u00e9 noze si bude muset poradit s\u00e1m.<\/p>\n\n\n\n

Jak\n se tady ujistit \u017ee jste si s klientem \u0159ekli v\u0161e pot\u0159ebn\u00e9? Pomoci n\u00e1m v \ntom m\u016f\u017ee projektov\u00e9 \u0159\u00edzen\u00ed. Nebudu v\u00e1s zat\u011b\u017eovat slo\u017eit\u011bj\u0161\u00edmi n\u00e1stroji \njako je logick\u00fd r\u00e1mec<\/a> (\u0161prti mohou dostudovat \u2013m\u016f\u017ee se hodit!). Pro na\u0161e \u00fa\u010dely bude sta\u010dit, kdy\u017e se budeme dr\u017eet projektov\u00e9ho troj\u00faheln\u00edku<\/a>.<\/p>\n\n\n\n

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\u010das \u2014 pen\u00edze \u2014 rozsah = kvalita | Zdroj fotky<\/a> <\/figcaption><\/figure>\n\n\n\n

Z\u00e1kladn\u00ed\n teorie \u0159\u00edk\u00e1, \u017ee nelze m\u011bnit jeden vrchol, ani\u017e by to ovlivnilo oba \ndal\u0161\u00ed. V\u00edce pr\u00e1ce = v\u00edce \u010dasu a vy\u0161\u0161\u00ed n\u00e1klady. Ni\u017e\u0161\u00ed cena = m\u00e9n\u011b \u010dasu a \nt\u00edm p\u00e1dem m\u00e9n\u011b odveden\u00e9 pr\u00e1ce.
P\u0159\u00edklad, ze kter\u00e9ho to bude jasn\u011bj\u0161\u00ed:<\/strong>\n Domluva zn\u00ed vytvo\u0159it plak\u00e1t k letn\u00edmu festivalu. Dostanete text a \nfotografie, pr\u00e1ce m\u00e1 b\u00fdt hotova za dva t\u00fddny a dostanete za ni 1000 \nkorun. Jasn\u00e1 domluva, v\u0161echny t\u0159i vrcholy m\u00e1me ur\u010deny, m\u016f\u017eeme j\u00edt \npracovat. Jen\u017ee za dva t\u00fddny se klient ozve, \u017ee by vlastn\u011b pot\u0159eboval \nje\u0161t\u011b anglickou verzi plak\u00e1tu. A vy u\u017e p\u0159ece m\u00e1te vytvo\u0159en\u00fd template, \ntak jen p\u0159elijete text a je to, no ne? Re\u00e1ln\u00e1 odpov\u011b\u010f \u010dasto zn\u00ed, ok snad\n to n\u011bjak zvl\u00e1dnu. Ale je tu ten trojuheln\u00edk, pamatujete? Odpov\u011b\u010f podle \nn\u011bj zn\u00ed ok, po\u0161lete to, bude to st\u00e1t 500 korun nav\u00edc a pot\u0159ebuji na to \ndal\u0161\u00ed t\u00fdden, proto\u017ee jsem s t\u00edm ve sv\u00e9m rozvrhu u\u017e nepo\u010d\u00edtal. Realita \nb\u00fdv\u00e1 je\u0161t\u011b o stupe\u0148 komplikovan\u011bj\u0161\u00ed, ale vid\u00edte ten sm\u011br, kter\u00fdm se \nub\u00edr\u00e1me, kdy\u017e za\u010dneme na troj\u00faheln\u00edk myslet a na sv\u00fdch jedn\u00e1n\u00edch s \nklienty ho pou\u017e\u00edvat?<\/p>\n\n\n\n

\u010ctvrt\u00fd bod pro design\u00e9ry zdarma: smlouvy a licence<\/h3>\n\n\n\n

A proto\u017ee jsme design\u00e9\u0159i a ne projek\u0165\u00e1ci, dostanete k troj\u00faheln\u00edku \u010dtvrtou nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u011bc k ohl\u00edd\u00e1n\u00ed na sch\u016fzk\u00e1ch zdarma. Autorsko-pr\u00e1vn\u00ed ujedn\u00e1n\u00ed a smlouvy.<\/strong> Nasko\u010dila v\u00e1m pr\u00e1v\u011b hus\u00ed k\u016f\u017ee? T\u00edm sp\u00ed\u0161 \u010dt\u011bte d\u00e1l. Nej\u010dast\u011bji je spolupr\u00e1ce o\u0161et\u0159ena smlouvou o d\u00edlo<\/strong>. Ta v\u00e1m zaru\u010duje z\u00e1kladn\u00ed r\u00e1mec spolupr\u00e1ce. Jej\u00ed p\u0159\u00edklad se d\u00e1 naj\u00edt na internetu<\/a>.<\/p>\n\n\n\n

Druhou variantou spolupr\u00e1ce je faktura<\/strong>. Jen\u017ee ta se pos\u00edl\u00e1 a\u017e po odveden\u00ed pr\u00e1ce a proto je dobr\u00e9 za\u010d\u00edt spolupr\u00e1ci alespo\u0148 objedn\u00e1vkou<\/strong> a vyplacen\u00edm z\u00e1lohy<\/strong> (nap\u0159\u00edklad na materi\u00e1l). Jako design\u00e9r tohle v\u0161echno pot\u0159ebujete doplnit je\u0161t\u011b licen\u010dn\u00edm ujedn\u00e1n\u00edm<\/strong>. Ve zkratce: \u0159\u00edk\u00e1, kde, jak a kolik kus\u016f va\u0161eho d\u00edla m\u00e1 klient pr\u00e1vo pou\u017e\u00edt. I p\u0159\u00edklad licen\u010dn\u00ed smlouvy se d\u00e1 naj\u00edt na internetu.<\/a><\/p>\n\n\n\n

Zn\u00ed to jako pr\u00e1ce pro pr\u00e1vn\u00edky? Ze za\u010d\u00e1tku si ur\u010dit\u011b porad\u00edte sami, t\u0159eba i s pomoc\u00ed publikace Pro\u010d design<\/a>, kter\u00e1 je voln\u011b ke sta\u017een\u00ed. Dal\u0161\u00ed detaily najdete tak\u00e9 v s\u00e9rii \u010dl\u00e1nk\u016f Advok\u00e1tka rad\u00ed design\u00e9r\u016fm<\/a>,\n kter\u00e1 vych\u00e1z\u00ed na czechdesign.cz. A a\u017e za\u010dnete pr\u00e1vn\u00edka opravdu \npot\u0159ebovat, je to ten moment, kdy si m\u016f\u017eete pogratulovat. V tu chv\u00edli \njste u\u017e opravdu profesion\u00e1ln\u00ed design\u00e9\u0159i.<\/p>\n\n\n\n

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Michaela Holubec Birtusov\u00e1 <\/figcaption><\/figure>\n\n\n\n

Po\u0159\u00e1dek d\u011bl\u00e1 p\u0159\u00e1tele\u2026<\/p>\n\n\n\n

A\n u kreativc\u016f to plat\u00ed dvojn\u00e1sob. Pokud v\u00e1m ze v\u0161ech t\u011bch informac\u00ed je\u0161t\u011b\n nepraskla hlava a m\u00e1te chu\u0165 si v komunikaci s klientem, psan\u00ed brief\u016f a \nsmluv ud\u011blat v\u011bt\u0161\u00ed po\u0159\u00e1dek a nejl\u00e9pe si to cel\u00e9 rovnou i vyzkou\u0161et, \np\u0159ij\u010fte 8. 5. 2019 od 14 hodin <\/strong>na workshop v r\u00e1mci Zlin Design Weeku<\/strong><\/a>.<\/strong> Registra\u010dn\u00ed formul\u00e1\u0159 najdete zde.<\/a><\/p>\n\n\n\n

\n

Autorka: Michaela Holubec Birtusov\u00e1<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"St\u0159edoevropsk\u00e9 design\u00e9rsk\u00e9 \u0161koly jsou relativn\u011b praktick\u00e9. U\u010dili n\u00e1s nakreslit d\u016fm v  perspektivn\u00ed zkratce a zapamatovat si n\u00e1zvy hlavic antick\u00fdch sloup\u016f, ale i zach\u00e1zet s bruskou a sestavit moodboard. Co […]","protected":false},"author":13,"featured_media":35693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"class_list":["post-653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/comments?post=653"}],"version-history":[{"count":3,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/653\/revisions"}],"predecessor-version":[{"id":35694,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/653\/revisions\/35694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media\/35693"}],"wp:attachment":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media?parent=653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/categories?post=653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}