{"id":5003,"date":"2020-05-12T18:30:40","date_gmt":"2020-05-12T16:30:40","guid":{"rendered":"https:\/\/zlindesignweek.com\/2022\/?p=5003"},"modified":"2025-12-01T21:16:32","modified_gmt":"2025-12-01T20:16:32","slug":"jak-se-hleda-nejlepsi-designer","status":"publish","type":"post","link":"https:\/\/zlindesignweek.com\/2026\/2020\/05\/12\/jak-se-hleda-nejlepsi-designer\/","title":{"rendered":"Jak se hled\u00e1 nejlep\u0161\u00ed design\u00e9r?"},"content":{"rendered":"\n<p><strong>Leto\u0161n\u00ed ro\u010dn\u00edk Zlin Design Weeku se vymknul jak\u00fdmkoliv zvyklostem a&nbsp;tradic\u00edm z&nbsp;let minul\u00fdch, n\u011bkolik st\u00e1lic v\u0161ak nemohlo chyb\u011bt. Mezi n\u011b ji\u017e n\u011bkolik let pat\u0159\u00ed sout\u011b\u017e Best in Design, se kterou se poj\u00ed velk\u00fd z\u00e1jem p\u0159ihl\u00e1\u0161en\u00fdch design\u00e9r\u016f, mnoho zaj\u00edmav\u00fdch projekt\u016f a&nbsp;slo\u017eit\u00e9 rozhodov\u00e1n\u00ed v&nbsp;\u0159ad\u00e1ch porotc\u016f nad t\u00edm, koho vyberou za v\u00edt\u011bze v&nbsp;jednotliv\u00fdch kategori\u00edch. Jejich n\u00e1zory a&nbsp;postup rozhodnut\u00ed n\u00e1m porotci osv\u011btlili v&nbsp;kr\u00e1tk\u00fdch rozhovorech. <\/strong><\/p>\n\n\n\n<p>Nap\u0159\u00ed\u010d kategoriemi se porotci shodli, \u017ee se jim i&nbsp;leto\u0161n\u00ed ro\u010dn\u00edk sout\u011b\u017ee l\u00edbil kv\u016fli kreativit\u011b a&nbsp;r\u016fznorodosti p\u0159ihl\u00e1\u0161en\u00fdch sout\u011b\u017e\u00edc\u00edch. Mno\u017estv\u00ed p\u0159ihl\u00e1\u0161en\u00fdch jim st\u011b\u017eovalo vyb\u00edr\u00e1n\u00ed t\u011bch nejlep\u0161\u00edch projekt\u016f, ale t\u0159eba Michal Slov\u00e1k, kter\u00fd hodnotil v&nbsp;kategorii Communication Design, byl r\u00e1d, \u017ee vzhledem k&nbsp;aktu\u00e1ln\u00ed situaci a&nbsp;na ni navazuj\u00edc\u00ed mo\u017enosti online hodnocen\u00ed m\u011bl v\u00edce \u010dasu na p\u0159em\u00fd\u0161len\u00ed a&nbsp;n\u00e1sledn\u00e9 vybr\u00e1n\u00ed v\u00edt\u011bze. Na veskrze hladk\u00fd pr\u016fb\u011bh hodnocen\u00ed naopak pouk\u00e1zala porotkyn\u011b z&nbsp;kategorie Fashion Design Lenka Sr\u0161\u0148ov\u00e1: \u201e<em>Povedala by som, \u017ee prv\u00e1 selekcia bola r\u00fdchla. Vybra\u0165 potom top desiatku dizajn\u00e9rov n\u00e1m a\u017e tak ve\u013ea pr\u00e1ce nezabralo. Vybra\u0165 z&nbsp;nich fin\u00e1lov\u00fa trojku, tam sme sa u\u017e s&nbsp;V\u00e1clavom bavili o&nbsp;r\u00f4znych krit\u00e9ri\u00e1ch, ktor\u00e9 by mali v\u00fdhercovia sp\u013a\u0148a\u0165. Mus\u00edm sa prizna\u0165, \u017ee ve\u013ea pr\u00e1c ma neoslovilo. Kvantita prihl\u00e1sen\u00fdch projektov sa v&nbsp;tomto pr\u00edpade nerovnala aj kvalite. O&nbsp;to jednoduch\u0161ie v\u0161ak bolo vybra\u0165 t\u00fdch najlep\u0161\u00edch.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/zlindesignweek.com\/2022\/wp-content\/uploads\/2020\/05\/michal-slovak_zasadnutie-poroty-1-750x1027.jpg\" alt=\"\" data-id=\"5014\" data-full-url=\"https:\/\/zlindesignweek.com\/2022\/wp-content\/uploads\/2020\/05\/michal-slovak_zasadnutie-poroty-1-scaled.jpg\" data-link=\"https:\/\/zlindesignweek.com\/2022\/?attachment_id=5014\" class=\"wp-image-5014\"\/><figcaption class=\"blocks-gallery-item__caption\">Michal Slov\u00e1k<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/zlindesignweek.com\/2022\/wp-content\/uploads\/2020\/05\/lenka-srsnova_zasadnutie-poroty-1-750x563.jpg\" alt=\"\" data-id=\"5015\" data-full-url=\"https:\/\/zlindesignweek.com\/2022\/wp-content\/uploads\/2020\/05\/lenka-srsnova_zasadnutie-poroty-1-scaled.jpg\" data-link=\"https:\/\/zlindesignweek.com\/2022\/?attachment_id=5015\" class=\"wp-image-5015\"\/><figcaption class=\"blocks-gallery-item__caption\">Lenka Sr\u0161\u0148ov\u00e1<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Len\u010din kolega z&nbsp;poroty V\u00e1clav Stan\u011bk zmi\u0148uje ona krit\u00e9ria, kter\u00e1 pro n\u011bj hr\u00e1la z\u00e1sadn\u00ed roli p\u0159i&nbsp;v\u00fdb\u011bru nejlep\u0161\u00edho design\u00e9ra. Krom\u011b n\u00e1paditosti a&nbsp;udr\u017eitelnosti projektu se na n\u011bj sna\u017eil nahl\u00ed\u017eet i&nbsp;z&nbsp;hlediska budouc\u00edch ambic\u00ed a&nbsp;business sm\u00fd\u0161len\u00ed. Lenka Sr\u0161\u0148ov\u00e1 pak je\u0161t\u011b zm\u00ednila vlastn\u00ed proveden\u00ed n\u00e1vrhu, \u010di&nbsp;jeho originalitu. To v&nbsp;kategorii Communication Design se porotcovsk\u00e9 duo Slov\u00e1k\u2013Bagin v&nbsp;krit\u00e9ri\u00edch rozch\u00e1zelo v\u00edce. Pro prvn\u00edho zm\u00edn\u011bn\u00e9ho hr\u00e1la z\u00e1sadn\u00ed roli idea a&nbsp;zpracov\u00e1n\u00ed, druh\u00fd se naopak rozhodoval hlavn\u011b na z\u00e1klad\u011b prvn\u00edho dojmu z&nbsp;prezentace. Porotci kategorie Product &amp; Industrial Design pak tak\u00e9 p\u0159ihl\u00e9dli k&nbsp;d\u016fle\u017eitosti prezentace. Ladislav \u0160koda ji zd\u016fraznil vedle aspekt\u016f jako prakti\u010dnost a&nbsp;potenci\u00e1l uveden\u00ed do v\u00fdroby: \u201e<em>Aby byl design\u00e9r \u00fasp\u011b\u0161n\u00fd, tak mus\u00ed b\u00fdt schopen svoji pr\u00e1ci tak\u00e9 obh\u00e1jit. Proto je sou\u010d\u00e1st\u00ed druh\u00e9ho kola hodnocen\u00ed sout\u011b\u017ee prezentace vybran\u00fdch finalist\u016f, p\u0159i&nbsp;kter\u00e9 maj\u00ed mo\u017enost obh\u00e1jit sv\u00e9 pr\u00e1ce a&nbsp;zodpov\u011bd\u011bt dotazy porotc\u016f.<\/em><br><br>Marek Weidlich pak shrnul pr\u016fb\u011bh v\u00fdb\u011bru v\u00edt\u011bze podle p\u0159\u00ednosu projektu: \u201e<em>Hledali jsme projekt, kter\u00fd n\u00e1s dostane sv\u00fdm estetick\u00fdm vizu\u00e1lem, bude m\u00edt silnou my\u0161lenku a&nbsp;bude spl\u0148ovat i&nbsp;takzvanou p\u0159idanou hodnotu. \u00dasp\u011b\u0161n\u00fd projekt byl tedy ten, kter\u00fd n\u00e1m nab\u00eddl pohled na danou t\u00e9matiku novou inovativn\u00ed formou.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/zlindesignweek.com\/2022\/wp-content\/uploads\/2020\/05\/vaclav-stenek_zasadnutie-poroty-2-750x999.jpg\" alt=\"\" data-id=\"5009\" data-full-url=\"https:\/\/zlindesignweek.com\/2022\/wp-content\/uploads\/2020\/05\/vaclav-stenek_zasadnutie-poroty-2-scaled.jpg\" data-link=\"https:\/\/zlindesignweek.com\/2022\/?attachment_id=5009\" class=\"wp-image-5009\"\/><figcaption class=\"blocks-gallery-item__caption\">V\u00e1clav Stan\u011bk<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/zlindesignweek.com\/2022\/wp-content\/uploads\/2020\/05\/ladislav-skoda_zasadnutie-poroty-1-750x499.jpeg\" alt=\"\" data-id=\"5010\" data-full-url=\"https:\/\/zlindesignweek.com\/2022\/wp-content\/uploads\/2020\/05\/ladislav-skoda_zasadnutie-poroty-1.jpeg\" data-link=\"https:\/\/zlindesignweek.com\/2022\/?attachment_id=5010\" class=\"wp-image-5010\"\/><figcaption class=\"blocks-gallery-item__caption\">Ladislav \u0160koda<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Zaj\u00edmav\u00fdm t\u00e9matem se uk\u00e1zala inspirace, ta je toti\u017e p\u0159i&nbsp;tvorb\u011b v\u0161ech n\u00e1vrh\u016f z\u00e1sadn\u00edm faktorem. Na\u0161i porotci se sna\u017eili p\u0159ij\u00edt na to, kde mlad\u00ed design\u00e9\u0159i na sv\u00e9 mnohdy velmi zaj\u00edmav\u00e9 n\u00e1pady p\u0159ich\u00e1zej\u00ed. N\u011bkte\u0159\u00ed z&nbsp;nich si mysl\u00ed, \u017ee z\u00e1sadn\u00edm zdrojem inspirace pro dne\u0161n\u00ed generaci je internet a&nbsp;na n\u011bm p\u016fsob\u00edc\u00ed influence\u0159i. Nap\u0159\u00edklad Lenka Sr\u0161\u0148ov\u00e1 v\u0161ak vsadila na osobnost jednotliv\u00fdch tv\u016frc\u016f a&nbsp;jejich vlastn\u00ed zku\u0161enost \u010di&nbsp;pot\u0159ebu. V&nbsp;kategorii Product &amp; Industrial Design pak v\u011bt\u0161inu tv\u016frc\u016f ovlivnilo t\u00e9ma velice aktu\u00e1ln\u00ed, a&nbsp;sice \u0161etrnost k&nbsp;p\u0159\u00edrod\u011b. Design\u00e9\u0159i tedy p\u0159em\u00fd\u0161leli hlavn\u011b nad udr\u017eitelnost\u00ed a&nbsp;n\u00e1vratem k&nbsp;p\u016fvodn\u00edm a&nbsp;\u010dasto zapomenut\u00fdm materi\u00e1l\u016fm. Marek Weidlich \u010dasto r\u00e1d s&nbsp;trochou nads\u00e1zky \u0159\u00edk\u00e1:  \u201e<em>B\u00fdt design\u00e9rem m\u016f\u017ee b\u00fdt vlastn\u011b takov\u00e9 zachra\u0148ov\u00e1n\u00ed sv\u011bta. A&nbsp;pokud designer chce, m\u016f\u017ee b\u00fdt superhrdinou.<\/em>\u201d <\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/zlindesignweek.com\/2022\/wp-content\/uploads\/2020\/05\/stano-bagin_zasadnutie-poroty-750x1028.jpg\" alt=\"\" data-id=\"5012\" data-full-url=\"https:\/\/zlindesignweek.com\/2022\/wp-content\/uploads\/2020\/05\/stano-bagin_zasadnutie-poroty-scaled.jpg\" data-link=\"https:\/\/zlindesignweek.com\/2022\/?attachment_id=5012\" class=\"wp-image-5012\"\/><figcaption class=\"blocks-gallery-item__caption\">Stano Bagin<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/zlindesignweek.com\/2022\/wp-content\/uploads\/2020\/05\/marek-weidlich_zasadnutie-poroty-750x1000.jpg\" alt=\"\" data-id=\"5013\" data-full-url=\"https:\/\/zlindesignweek.com\/2022\/wp-content\/uploads\/2020\/05\/marek-weidlich_zasadnutie-poroty.jpg\" data-link=\"https:\/\/zlindesignweek.com\/2022\/?attachment_id=5013\" class=\"wp-image-5013\"\/><figcaption class=\"blocks-gallery-item__caption\">Marek Weidlich<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Tolik tedy k&nbsp;leto\u0161n\u00edmu v\u00fdb\u011bru v\u00fdherc\u016f Best in Design. D\u00edky skv\u011bl\u00e9 spolupr\u00e1ci porotc\u016f se&nbsp; i&nbsp;v&nbsp;t\u00e9to krizov\u00e9 situaci poda\u0159ilo vybrat ty nejlep\u0161\u00ed projekty. V\u011b\u0159\u00edme, \u017ee p\u0159\u00ed\u0161t\u00ed rok bude alespo\u0148 tak \u00fasp\u011b\u0161n\u00fd, jako ten leto\u0161n\u00ed! <\/p>\n","protected":false},"excerpt":{"rendered":"Leto\u0161n\u00ed ro\u010dn\u00edk Zlin Design Weeku se vymknul jak\u00fdmkoliv zvyklostem a&nbsp;tradic\u00edm z&nbsp;let minul\u00fdch, n\u011bkolik st\u00e1lic v\u0161ak nemohlo chyb\u011bt. Mezi n\u011b ji\u017e n\u011bkolik let pat\u0159\u00ed sout\u011b\u017e Best [&hellip;]","protected":false},"author":3,"featured_media":35691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"class_list":["post-5003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/5003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/comments?post=5003"}],"version-history":[{"count":1,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/5003\/revisions"}],"predecessor-version":[{"id":35692,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/5003\/revisions\/35692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media\/35691"}],"wp:attachment":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media?parent=5003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/categories?post=5003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}