{"id":5003,"date":"2020-05-12T18:30:40","date_gmt":"2020-05-12T16:30:40","guid":{"rendered":"https:\/\/zlindesignweek.com\/2022\/?p=5003"},"modified":"2025-12-01T21:16:32","modified_gmt":"2025-12-01T20:16:32","slug":"jak-se-hleda-nejlepsi-designer","status":"publish","type":"post","link":"https:\/\/zlindesignweek.com\/2026\/2020\/05\/12\/jak-se-hleda-nejlepsi-designer\/","title":{"rendered":"Jak se hled\u00e1 nejlep\u0161\u00ed design\u00e9r?"},"content":{"rendered":"\n<p><strong>Leto\u0161n\u00ed ro\u010dn\u00edk Zlin Design Weeku se vymknul jak\u00fdmkoliv zvyklostem a&nbsp;tradic\u00edm z&nbsp;let minul\u00fdch, n\u011bkolik st\u00e1lic v\u0161ak nemohlo chyb\u011bt. Mezi n\u011b ji\u017e n\u011bkolik let pat\u0159\u00ed sout\u011b\u017e Best in Design, se kterou se poj\u00ed velk\u00fd z\u00e1jem p\u0159ihl\u00e1\u0161en\u00fdch design\u00e9r\u016f, mnoho zaj\u00edmav\u00fdch projekt\u016f a&nbsp;slo\u017eit\u00e9 rozhodov\u00e1n\u00ed v&nbsp;\u0159ad\u00e1ch porotc\u016f nad t\u00edm, koho vyberou za v\u00edt\u011bze v&nbsp;jednotliv\u00fdch kategori\u00edch. Jejich n\u00e1zory a&nbsp;postup rozhodnut\u00ed n\u00e1m porotci osv\u011btlili v&nbsp;kr\u00e1tk\u00fdch rozhovorech. <\/strong><\/p>\n\n\n\n<p>Nap\u0159\u00ed\u010d kategoriemi se porotci shodli, \u017ee se jim i&nbsp;leto\u0161n\u00ed ro\u010dn\u00edk sout\u011b\u017ee l\u00edbil kv\u016fli kreativit\u011b a&nbsp;r\u016fznorodosti p\u0159ihl\u00e1\u0161en\u00fdch sout\u011b\u017e\u00edc\u00edch. Mno\u017estv\u00ed p\u0159ihl\u00e1\u0161en\u00fdch jim st\u011b\u017eovalo vyb\u00edr\u00e1n\u00ed t\u011bch nejlep\u0161\u00edch projekt\u016f, ale t\u0159eba Michal Slov\u00e1k, kter\u00fd hodnotil v&nbsp;kategorii Communication Design, byl r\u00e1d, \u017ee vzhledem k&nbsp;aktu\u00e1ln\u00ed situaci a&nbsp;na ni navazuj\u00edc\u00ed mo\u017enosti online hodnocen\u00ed m\u011bl v\u00edce \u010dasu na p\u0159em\u00fd\u0161len\u00ed a&nbsp;n\u00e1sledn\u00e9 vybr\u00e1n\u00ed v\u00edt\u011bze. Na veskrze hladk\u00fd pr\u016fb\u011bh hodnocen\u00ed naopak pouk\u00e1zala porotkyn\u011b z&nbsp;kategorie Fashion Design Lenka Sr\u0161\u0148ov\u00e1: \u201e<em>Povedala by som, \u017ee prv\u00e1 selekcia bola r\u00fdchla. Vybra\u0165 potom top desiatku dizajn\u00e9rov n\u00e1m a\u017e tak ve\u013ea pr\u00e1ce nezabralo. Vybra\u0165 z&nbsp;nich fin\u00e1lov\u00fa trojku, tam sme sa u\u017e s&nbsp;V\u00e1clavom bavili o&nbsp;r\u00f4znych krit\u00e9ri\u00e1ch, ktor\u00e9 by mali v\u00fdhercovia sp\u013a\u0148a\u0165. Mus\u00edm sa prizna\u0165, \u017ee ve\u013ea pr\u00e1c ma neoslovilo. Kvantita prihl\u00e1sen\u00fdch projektov sa v&nbsp;tomto pr\u00edpade nerovnala aj kvalite. O&nbsp;to jednoduch\u0161ie v\u0161ak bolo vybra\u0165 t\u00fdch najlep\u0161\u00edch.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/zlindesignweek.com\/2022\/wp-content\/uploads\/2020\/05\/michal-slovak_zasadnutie-poroty-1-750x1027.jpg\" alt=\"\" data-id=\"5014\" data-full-url=\"https:\/\/zlindesignweek.com\/2022\/wp-content\/uploads\/2020\/05\/michal-slovak_zasadnutie-poroty-1-scaled.jpg\" data-link=\"https:\/\/zlindesignweek.com\/2022\/?attachment_id=5014\" class=\"wp-image-5014\"\/><figcaption class=\"blocks-gallery-item__caption\">Michal Slov\u00e1k<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/zlindesignweek.com\/2022\/wp-content\/uploads\/2020\/05\/lenka-srsnova_zasadnutie-poroty-1-750x563.jpg\" alt=\"\" data-id=\"5015\" data-full-url=\"https:\/\/zlindesignweek.com\/2022\/wp-content\/uploads\/2020\/05\/lenka-srsnova_zasadnutie-poroty-1-scaled.jpg\" data-link=\"https:\/\/zlindesignweek.com\/2022\/?attachment_id=5015\" class=\"wp-image-5015\"\/><figcaption class=\"blocks-gallery-item__caption\">Lenka Sr\u0161\u0148ov\u00e1<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Len\u010din kolega z&nbsp;poroty V\u00e1clav Stan\u011bk zmi\u0148uje ona krit\u00e9ria, kter\u00e1 pro n\u011bj hr\u00e1la z\u00e1sadn\u00ed roli p\u0159i v\u00fdb\u011bru nejlep\u0161\u00edho design\u00e9ra. Krom\u011b n\u00e1paditosti a&nbsp;udr\u017eitelnosti projektu se na n\u011bj sna\u017eil nahl\u00ed\u017eet i&nbsp;z&nbsp;hlediska budouc\u00edch ambic\u00ed a&nbsp;business sm\u00fd\u0161len\u00ed. Lenka Sr\u0161\u0148ov\u00e1 pak je\u0161t\u011b zm\u00ednila vlastn\u00ed proveden\u00ed n\u00e1vrhu, \u010di jeho originalitu. To v&nbsp;kategorii Communication Design se porotcovsk\u00e9 duo Slov\u00e1k\u2013Bagin v&nbsp;krit\u00e9ri\u00edch rozch\u00e1zelo v\u00edce. Pro prvn\u00edho zm\u00edn\u011bn\u00e9ho hr\u00e1la z\u00e1sadn\u00ed roli idea a&nbsp;zpracov\u00e1n\u00ed, druh\u00fd se naopak rozhodoval hlavn\u011b na z\u00e1klad\u011b prvn\u00edho dojmu z&nbsp;prezentace. Porotci kategorie Product &amp; Industrial Design pak tak\u00e9 p\u0159ihl\u00e9dli k&nbsp;d\u016fle\u017eitosti prezentace. Ladislav \u0160koda ji zd\u016fraznil vedle aspekt\u016f jako prakti\u010dnost a&nbsp;potenci\u00e1l uveden\u00ed do v\u00fdroby: \u201e<em>Aby byl design\u00e9r \u00fasp\u011b\u0161n\u00fd, tak mus\u00ed b\u00fdt schopen svoji pr\u00e1ci tak\u00e9 obh\u00e1jit. Proto je sou\u010d\u00e1st\u00ed druh\u00e9ho kola hodnocen\u00ed sout\u011b\u017ee prezentace vybran\u00fdch finalist\u016f, p\u0159i kter\u00e9 maj\u00ed mo\u017enost obh\u00e1jit sv\u00e9 pr\u00e1ce a&nbsp;zodpov\u011bd\u011bt dotazy porotc\u016f.<\/em><br><br>Marek Weidlich pak shrnul pr\u016fb\u011bh v\u00fdb\u011bru v\u00edt\u011bze podle p\u0159\u00ednosu projektu: \u201e<em>Hledali jsme projekt, kter\u00fd n\u00e1s dostane sv\u00fdm estetick\u00fdm vizu\u00e1lem, bude m\u00edt silnou my\u0161lenku a&nbsp;bude spl\u0148ovat i&nbsp;takzvanou p\u0159idanou hodnotu. \u00dasp\u011b\u0161n\u00fd projekt byl tedy ten, kter\u00fd n\u00e1m nab\u00eddl pohled na danou t\u00e9matiku novou inovativn\u00ed formou.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/zlindesignweek.com\/2022\/wp-content\/uploads\/2020\/05\/vaclav-stenek_zasadnutie-poroty-2-750x999.jpg\" alt=\"\" data-id=\"5009\" data-full-url=\"https:\/\/zlindesignweek.com\/2022\/wp-content\/uploads\/2020\/05\/vaclav-stenek_zasadnutie-poroty-2-scaled.jpg\" data-link=\"https:\/\/zlindesignweek.com\/2022\/?attachment_id=5009\" class=\"wp-image-5009\"\/><figcaption class=\"blocks-gallery-item__caption\">V\u00e1clav Stan\u011bk<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/zlindesignweek.com\/2022\/wp-content\/uploads\/2020\/05\/ladislav-skoda_zasadnutie-poroty-1-750x499.jpeg\" alt=\"\" data-id=\"5010\" data-full-url=\"https:\/\/zlindesignweek.com\/2022\/wp-content\/uploads\/2020\/05\/ladislav-skoda_zasadnutie-poroty-1.jpeg\" data-link=\"https:\/\/zlindesignweek.com\/2022\/?attachment_id=5010\" class=\"wp-image-5010\"\/><figcaption class=\"blocks-gallery-item__caption\">Ladislav \u0160koda<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Zaj\u00edmav\u00fdm t\u00e9matem se uk\u00e1zala inspirace, ta je toti\u017e p\u0159i tvorb\u011b v\u0161ech n\u00e1vrh\u016f z\u00e1sadn\u00edm faktorem. Na\u0161i porotci se sna\u017eili p\u0159ij\u00edt na to, kde mlad\u00ed design\u00e9\u0159i na sv\u00e9 mnohdy velmi zaj\u00edmav\u00e9 n\u00e1pady p\u0159ich\u00e1zej\u00ed. N\u011bkte\u0159\u00ed z&nbsp;nich si mysl\u00ed, \u017ee z\u00e1sadn\u00edm zdrojem inspirace pro dne\u0161n\u00ed generaci je internet a&nbsp;na n\u011bm p\u016fsob\u00edc\u00ed influence\u0159i. Nap\u0159\u00edklad Lenka Sr\u0161\u0148ov\u00e1 v\u0161ak vsadila na osobnost jednotliv\u00fdch tv\u016frc\u016f a&nbsp;jejich vlastn\u00ed zku\u0161enost \u010di pot\u0159ebu. V&nbsp;kategorii Product &amp; Industrial Design pak v\u011bt\u0161inu tv\u016frc\u016f ovlivnilo t\u00e9ma velice aktu\u00e1ln\u00ed, a&nbsp;sice \u0161etrnost k&nbsp;p\u0159\u00edrod\u011b. Design\u00e9\u0159i tedy p\u0159em\u00fd\u0161leli hlavn\u011b nad udr\u017eitelnost\u00ed a&nbsp;n\u00e1vratem k&nbsp;p\u016fvodn\u00edm a&nbsp;\u010dasto zapomenut\u00fdm materi\u00e1l\u016fm. Marek Weidlich \u010dasto r\u00e1d s&nbsp;trochou nads\u00e1zky \u0159\u00edk\u00e1:  \u201e<em>B\u00fdt design\u00e9rem m\u016f\u017ee b\u00fdt vlastn\u011b takov\u00e9 zachra\u0148ov\u00e1n\u00ed sv\u011bta. A&nbsp;pokud designer chce, m\u016f\u017ee b\u00fdt superhrdinou.<\/em>\u201d <\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/zlindesignweek.com\/2022\/wp-content\/uploads\/2020\/05\/stano-bagin_zasadnutie-poroty-750x1028.jpg\" alt=\"\" data-id=\"5012\" data-full-url=\"https:\/\/zlindesignweek.com\/2022\/wp-content\/uploads\/2020\/05\/stano-bagin_zasadnutie-poroty-scaled.jpg\" data-link=\"https:\/\/zlindesignweek.com\/2022\/?attachment_id=5012\" class=\"wp-image-5012\"\/><figcaption class=\"blocks-gallery-item__caption\">Stano Bagin<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/zlindesignweek.com\/2022\/wp-content\/uploads\/2020\/05\/marek-weidlich_zasadnutie-poroty-750x1000.jpg\" alt=\"\" data-id=\"5013\" data-full-url=\"https:\/\/zlindesignweek.com\/2022\/wp-content\/uploads\/2020\/05\/marek-weidlich_zasadnutie-poroty.jpg\" data-link=\"https:\/\/zlindesignweek.com\/2022\/?attachment_id=5013\" class=\"wp-image-5013\"\/><figcaption class=\"blocks-gallery-item__caption\">Marek Weidlich<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Tolik tedy k&nbsp;leto\u0161n\u00edmu v\u00fdb\u011bru v\u00fdherc\u016f Best in Design. D\u00edky skv\u011bl\u00e9 spolupr\u00e1ci porotc\u016f se&nbsp; i&nbsp;v&nbsp;t\u00e9to krizov\u00e9 situaci poda\u0159ilo vybrat ty nejlep\u0161\u00ed projekty. V\u011b\u0159\u00edme, \u017ee p\u0159\u00ed\u0161t\u00ed rok bude alespo\u0148 tak \u00fasp\u011b\u0161n\u00fd, jako ten leto\u0161n\u00ed! <\/p>\n","protected":false},"excerpt":{"rendered":"Leto\u0161n\u00ed ro\u010dn\u00edk Zlin Design Weeku se vymknul jak\u00fdmkoliv zvyklostem a&nbsp;tradic\u00edm z&nbsp;let minul\u00fdch, n\u011bkolik st\u00e1lic v\u0161ak nemohlo chyb\u011bt. Mezi n\u011b ji\u017e n\u011bkolik let pat\u0159\u00ed sout\u011b\u017e Best [&hellip;]","protected":false},"author":3,"featured_media":35691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"class_list":["post-5003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/5003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/comments?post=5003"}],"version-history":[{"count":1,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/5003\/revisions"}],"predecessor-version":[{"id":35692,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/5003\/revisions\/35692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media\/35691"}],"wp:attachment":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media?parent=5003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/categories?post=5003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}