{"id":42279,"date":"2026-03-25T18:21:00","date_gmt":"2026-03-25T17:21:00","guid":{"rendered":"https:\/\/zlindesignweek.com\/2026\/?p=42279"},"modified":"2026-03-25T18:21:00","modified_gmt":"2026-03-25T17:21:00","slug":"design-kantyna-jak-tvorit-prodavat-a-nevyhoret","status":"publish","type":"post","link":"https:\/\/zlindesignweek.com\/2026\/2026\/03\/25\/design-kantyna-jak-tvorit-prodavat-a-nevyhoret\/","title":{"rendered":"Design KANT\u00ddNA: Jak tvo\u0159it, prod\u00e1vat a&nbsp;nevyho\u0159et?"},"content":{"rendered":"\n<p>U\u017e nem\u00e1\u0161 co poslouchat? L\u00e1k\u00e1 t\u011b sv\u011bt designu, vlastn\u00ed tvorby a&nbsp;budov\u00e1n\u00ed zna\u010dky? Pak si nenech uj\u00edt novou epizodu Design KANT\u00ddNY! Tentokr\u00e1t se pono\u0159\u00edme do toho, jak\u00e9 to je za\u010d\u00edt tvo\u0159it vlastn\u00ed brand \u2013 bez dokonal\u00e9ho pl\u00e1nu, ale s&nbsp;odhodl\u00e1n\u00edm a&nbsp;v\u00e1\u0161n\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/zlindesignweek.com\/2026\/wp-content\/uploads\/2026\/03\/kantyna-6-750x500.jpg\" alt=\"\" class=\"wp-image-42282\" srcset=\"https:\/\/zlindesignweek.com\/2026\/wp-content\/uploads\/2026\/03\/kantyna-6-750x500.jpg 750w, https:\/\/zlindesignweek.com\/2026\/wp-content\/uploads\/2026\/03\/kantyna-6-500x333.jpg 500w, https:\/\/zlindesignweek.com\/2026\/wp-content\/uploads\/2026\/03\/kantyna-6-768x512.jpg 768w, https:\/\/zlindesignweek.com\/2026\/wp-content\/uploads\/2026\/03\/kantyna-6-1536x1024.jpg 1536w, https:\/\/zlindesignweek.com\/2026\/wp-content\/uploads\/2026\/03\/kantyna-6-2048x1365.jpg 2048w, https:\/\/zlindesignweek.com\/2026\/wp-content\/uploads\/2026\/03\/kantyna-6-1440x960.jpg 1440w, https:\/\/zlindesignweek.com\/2026\/wp-content\/uploads\/2026\/03\/kantyna-6-250x167.jpg 250w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>V dne\u0161n\u00edm d\u00edle si na\u0161e moder\u00e1torka Nat\u00e1lie pov\u00edd\u00e1 se dv\u011bma inspirativn\u00edmi \u017eenami, kter\u00e9 dokazuj\u00ed, \u017ee cesta k&nbsp;vlastn\u00ed zna\u010dce m\u016f\u017ee b\u00fdt ne\u010dekan\u00e1 i&nbsp;trochu stresuj\u00edc\u00ed \u2013 a&nbsp;p\u0159esto stoj\u00ed za to.<\/p>\n\n\n\n<p>Nat\u00e1lie Marie Vl\u010dkov\u00e1 stoj\u00ed za osobn\u00ed zna\u010dkou Adolphinata, kter\u00e1 vznikla z&nbsp;touhy po&nbsp;barv\u00e1ch, ru\u010dn\u00ed pr\u00e1ci a&nbsp;komunit\u011b. Dnes tvo\u0159\u00ed h\u00e1\u010dkovan\u00e9 kabelky a&nbsp;nov\u011b p\u0159edstavila i&nbsp;ru\u010dn\u011b a&nbsp;lok\u00e1ln\u011b vyr\u00e1b\u011bnou ko\u017eenou kabelku, kter\u00e1 jej\u00ed zna\u010dku posouv\u00e1 zase o&nbsp;krok d\u00e1l.<\/p>\n\n\n\n<p>Anna \u0160tajglov\u00e1, design\u00e9rka a&nbsp;zakladatelka zna\u010dky Masopust, se v\u011bnuje ru\u010dn\u011b tuftovan\u00fdm koberc\u016fm a&nbsp;tapis\u00e9ri\u00edm. Vystudovala produktov\u00fd design na Univerzit\u011b Tom\u00e1\u0161e Bati ve Zl\u00edn\u011b i&nbsp;na pra\u017esk\u00e9 UMPRUM a&nbsp;jej\u00ed tvorba je charakteristick\u00e1 siln\u00fdm vztahem k&nbsp;\u0159emeslu, materi\u00e1lu i&nbsp;prostorem, do kter\u00e9ho p\u0159irozen\u011b p\u0159esahuje.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/zlindesignweek.com\/2026\/wp-content\/uploads\/2026\/03\/kantyna-1-750x500.jpg\" alt=\"\" class=\"wp-image-42283\" srcset=\"https:\/\/zlindesignweek.com\/2026\/wp-content\/uploads\/2026\/03\/kantyna-1-750x500.jpg 750w, https:\/\/zlindesignweek.com\/2026\/wp-content\/uploads\/2026\/03\/kantyna-1-500x333.jpg 500w, https:\/\/zlindesignweek.com\/2026\/wp-content\/uploads\/2026\/03\/kantyna-1-768x512.jpg 768w, https:\/\/zlindesignweek.com\/2026\/wp-content\/uploads\/2026\/03\/kantyna-1-1536x1024.jpg 1536w, https:\/\/zlindesignweek.com\/2026\/wp-content\/uploads\/2026\/03\/kantyna-1-2048x1365.jpg 2048w, https:\/\/zlindesignweek.com\/2026\/wp-content\/uploads\/2026\/03\/kantyna-1-1440x960.jpg 1440w, https:\/\/zlindesignweek.com\/2026\/wp-content\/uploads\/2026\/03\/kantyna-1-250x167.jpg 250w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Studuje\u0161 um\u011bleck\u00fd obor a&nbsp;m\u00e1\u0161 pocit, \u017ee t\u011b \u0161kola nep\u0159iprav\u00ed na podnik\u00e1n\u00ed? Nebo jsi kreativn\u00ed du\u0161e, kter\u00e1 sn\u00ed o&nbsp;vlastn\u00ed zna\u010dce? V&nbsp;t\u00e9hle epizod\u011b se dozv\u00ed\u0161, jak vypadaly jejich za\u010d\u00e1tky, jak si nastavit hodnoty i&nbsp;ceny za vlastn\u00ed pr\u00e1ci nebo jak si vybrat spr\u00e1vn\u00e9 lidi do t\u00fdmu.<\/p>\n\n\n\n<p>Dozv\u00ed\u0161 se taky, pro\u010d jsou chyby naprosto norm\u00e1ln\u00ed sou\u010d\u00e1st\u00ed procesu a&nbsp;jak si udr\u017eet sebev\u011bdom\u00ed v&nbsp;kreativn\u00edm oboru, kde nen\u00ed nic jist\u00e9.<\/p>\n\n\n\n<p>V nov\u00e9 epizod\u011b se dozv\u00ed\u0161:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>jak za\u010d\u00edt budovat vlastn\u00ed zna\u010dku bez jasn\u00e9ho pl\u00e1nu,<\/li>\n\n\n\n<li>jak si nastavit ceny za vlastn\u00ed pr\u00e1ci,<\/li>\n\n\n\n<li>jak si udr\u017eet autenticitu a&nbsp;lok\u00e1lnost produktu,<\/li>\n\n\n\n<li>jak vyb\u00edrat lidi do t\u00fdmu,<\/li>\n\n\n\n<li>jak nevyho\u0159et v&nbsp;kreativn\u00edm prost\u0159ed\u00ed.<\/li>\n<\/ul>\n\n\n\n<p>Podcast je dostupn\u00fd na <a href=\"https:\/\/open.spotify.com\/show\/1pPljNQtw2TDujocPtkSON?si=dbf4d9c2fc8d4f6c&amp;nd=1&amp;dlsi=df17e8d05cf54ee5\">Spotify<\/a> i&nbsp;<a href=\"https:\/\/podcasts.apple.com\/cz\/podcast\/design-kant%C3%BDna\/id1566529966?l=cs\">Apple Podcasts<\/a>.<\/p>\n\n\n\n<p>Tak si dej n\u011bco dobr\u00e9ho, zpomal a&nbsp;pus\u0165 si dal\u0161\u00ed epizodu Design KANT\u00ddNY, kter\u00e1 ti tentokr\u00e1t nab\u00eddne up\u0159\u00edmn\u00fd pohled na tvorbu, podnik\u00e1n\u00ed i&nbsp;realitu kreativn\u00edho sv\u011bta.<\/p>\n","protected":false},"excerpt":{"rendered":"U\u017e nem\u00e1\u0161 co poslouchat? L\u00e1k\u00e1 t\u011b sv\u011bt designu, vlastn\u00ed tvorby a&nbsp;budov\u00e1n\u00ed zna\u010dky? Pak si nenech uj\u00edt novou epizodu Design KANT\u00ddNY! Tentokr\u00e1t se pono\u0159\u00edme do toho, [&hellip;]","protected":false},"author":52,"featured_media":42281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"class_list":["post-42279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/42279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/comments?post=42279"}],"version-history":[{"count":3,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/42279\/revisions"}],"predecessor-version":[{"id":42285,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/42279\/revisions\/42285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media\/42281"}],"wp:attachment":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media?parent=42279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/categories?post=42279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}