{"id":4147,"date":"2020-03-11T16:33:33","date_gmt":"2020-03-11T15:33:33","guid":{"rendered":"https:\/\/zlindesignweek.com\/2022\/?p=4147"},"modified":"2025-12-04T13:01:58","modified_gmt":"2025-12-04T12:01:58","slug":"zaznam-konference-zdw-2018","status":"publish","type":"post","link":"https:\/\/zlindesignweek.com\/2026\/2020\/03\/11\/zaznam-konference-zdw-2018\/","title":{"rendered":"V\u0161echno zav\u0159en\u00e9? P\u0159edn\u00e1\u0161ky z&nbsp;Konference 2018 Ti to vynahrad\u00ed"},"content":{"rendered":"\n<p>S p\u0159\u00edchodem koronaviru a&nbsp;opat\u0159en\u00ed, kter\u00e1 kv\u016fli n\u011bmu vznikla, jsme museli p\u0159eru\u0161it prodej vstupenek na Konferenci Zlin Design Week. S&nbsp;cel\u00fdm t\u00fdmem v\u0161ak na p\u0159\u00edprav\u00e1ch pokra\u010dujeme a&nbsp;co nejd\u0159\u00edve T\u011b budeme o&nbsp;jejich pr\u016fb\u011bhu informovat. Jeliko\u017e v\u00edme, \u017ee spousta z&nbsp;v\u00e1s je te\u010f d\u00edky zav\u0159en\u00fdm \u0161kol\u00e1m, ateli\u00e9r\u016fm \u010di&nbsp;kancel\u00e1\u0159\u00edm doma, p\u0159ipravili jsme z\u00e1bavu, kter\u00e1 T\u011b na rozd\u00edl od Netflixu i&nbsp;n\u011bco p\u0159iu\u010d\u00ed. Z\u00e1znamy p\u0159edn\u00e1\u0161ek z&nbsp;Konference Design &amp; Marketing 2018 jsou te\u010f v\u00fdjime\u010dn\u011b online pro v\u0161echny. Tak sleduj a&nbsp;inspiruj se!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Michal Pastier &#8211; zakladatel slovensk\u00e9 agentury Zaraguza<\/h4>\n\n\n\n<p>Michal je kreativn\u00edm directorem a&nbsp;zakladatelem slovensk\u00e9 agentury Zaraguza.  Z\u00edskal v\u00edce ne\u017e 100 ocen\u011bn\u00ed za kampan\u011b pro Google, ESET, Jack Daniels a&nbsp;na Konferenci p\u0159edstavil, jak kreativa funguje v&nbsp;praxi v&nbsp;kampan\u00edch.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Michal Pastier | Konference ZDW 2018\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/R6BdwCnLVYY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Mehdi Saeedi &#8211; grafick\u00fd design\u00e9r z&nbsp;Teher\u00e1nu<\/h4>\n\n\n\n<p>Grafick\u00fd design\u00e9r Mehdi Saeedi poch\u00e1z\u00ed z&nbsp;Teher\u00e1nu a&nbsp;v&nbsp;sou\u010dasn\u00e9 dob\u011b p\u016fsob\u00ed ve Philadelfii. Je zn\u00e1m\u00fd p\u0159edev\u0161\u00edm pro svou n\u00e1paditou pr\u00e1ci s&nbsp;typografi\u00ed. Na Konferenci promluvil o&nbsp;sv\u00fdch d\u00edlech a&nbsp;tak\u00e9 o&nbsp;tom, jak vytvo\u0159il trh pro svou tvorbu. <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Mehdi Saeedi | Konference ZDW 2018\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/krwPw-pFsAs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Stephan Siedentopf &#8211; strategick\u00fd marketing v&nbsp;Ogilvy<\/h4>\n\n\n\n<p>Stephan z&nbsp;Ogilvy na Konferenci p\u0159edn\u00e1\u0161el o&nbsp;sc\u00e9n\u011b rychle se vyv\u00edjej\u00edc\u00edch sil, kter\u00e9 se m\u011bn\u00ed v&nbsp;podnik\u00e1n\u00ed. Zm\u00ednil s\u00edly jako vznikaj\u00edc\u00ed technologie, velk\u00e9 \u00fadaje, z\u00e1kaznick\u00e1 s\u00edla a&nbsp;naru\u0161en\u00ed (v&nbsp;podnik\u00e1n\u00ed, ekonomice a&nbsp;politice) \u010di&nbsp;strategick\u00e9 z\u00e1sady v&nbsp;modern\u00edm marketingu.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Stephan Siedentopf | Konference ZDW 2018\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qbQ4M1sfEXc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Jaroslav Beck &#8211; sound designer<\/h4>\n\n\n\n<p>Jaroslav Beck tvo\u0159\u00ed hudbu pro Blizzard Entertainment, EA Games nebo Disney. V&nbsp;dob\u011b kon\u00e1n\u00ed konference v&nbsp;roce 2018 roz\u0161\u00ed\u0159il svou spole\u010dnost Epic Music Productions i&nbsp;do Californie a&nbsp;za\u010dal tvo\u0159it pod jej\u00edm jm\u00e9nem soundtracky do sv\u011btov\u00fdch her. Nyn\u00ed jej v\u0161ichni zn\u00e1me jako spoluzakladatele nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed VR hry Beat Saber. Jak\u00e1 byla jeho cesta? <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Jaroslav Beck | Konference ZDW 2018\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jf2KXi7LP5g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Ola Mirecka &#8211; polsk\u00e1 product design\u00e9rka<\/h4>\n\n\n\n<p>Polsk\u00e1 design\u00e9rka p\u016fsob\u00edc\u00ed v&nbsp;D\u00e1nsku, kter\u00e1 si p\u0159es p\u016fsoben\u00ed v&nbsp;LEGO vydobyla cestu do vlastn\u00edho designov\u00e9ho studia Nej Tak, Farvel.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ola Mirecka | Konference ZDW 2018\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WN9sRhZkxpM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Lucie Koldov\u00e1 &#8211; \u010desk\u00e1 design\u00e9rka n\u00e1bytku a&nbsp;sv\u011btel<\/h4>\n\n\n\n<p>Lucie Koldov\u00e1 je \u010desk\u00e1 design\u00e9rka n\u00e1bytku a&nbsp;sv\u011btel. V&nbsp;Praze p\u016fsob\u00ed jako art directorka \u010desk\u00e9 spole\u010dnosti BROKIS vyr\u00e1b\u011bj\u00edc\u00ed exkluzivn\u00ed sv\u00edtidla. Na Konferenci  se pod\u011blila o&nbsp;projekt Das Haus &#8211; n\u00e1vrh bydlen\u00ed, kter\u00fd p\u0159ipravila pro mezin\u00e1rodn\u00ed veletrh interi\u00e9r\u016f v&nbsp;Kol\u00edn\u011b nad R\u00fdnem a&nbsp;kter\u00fd sama ozna\u010duje jako sv\u016fj prozat\u00edmn\u00ed velk\u00fd \u017eivotn\u00ed projekt.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lucie Koldov\u00e1 | Konference ZDW 2018\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/e-hhFPUnAw8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Steffen Saemann, Slavo Maru\u0161inec, Sylva B\u00e9brov\u00e1 &#8211; Tchibo<\/h4>\n\n\n\n<p>Jak od z\u00e1kladu vybudovat zna\u010dku a&nbsp;vytvo\u0159it \u00fapln\u011b novou kategorii?  O&nbsp;p\u0159\u00edb\u011bhu k\u00e1vov\u00e9 limon\u00e1dy Mazagrande promluvil t\u0159\u00ed\u010dlenn\u00fd t\u00fdm v&nbsp;\u010dele se Steffenem Saemannem, marketingov\u00fdm \u0159editelem Tchibo. Slo\u017een\u00ed doplnili Sylva B\u00e9brov\u00e1 z&nbsp;Tchibo Bussines a&nbsp;Slavo Maru\u0161inec.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Steffen Saemann, Slavo Maru\u0161inec, Sylva B\u00e9brov\u00e1 | Konference ZDW 2018\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1C9cm8Tfdk4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Ond\u0159ej Kr\u00e1tk\u00fd &#8211; zakladatel Liftaga<\/h4>\n\n\n\n<p>Ond\u0159ej Kr\u00e1tk\u00fd ve sv\u00fdch 28 letech vyhr\u00e1l zlato na Young Lions, vz\u00e1p\u011bt\u00ed opustil korpor\u00e1tn\u00ed sf\u00e9ru a&nbsp;stal se jedn\u00edm ze zakladatel\u016f obl\u00edben\u00e9 slu\u017eby Liftago. Co ho k&nbsp;zalo\u017een\u00ed Liftaga vedlo a&nbsp;\u010deho by se p\u0159\u00ed\u0161t\u011b vyvaroval?<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ond\u0159ej Kr\u00e1tk\u00fd | Konference ZDW 2018\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NU4Y-gjDShA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Konferenci Zlin Design Week p\u0159ipravujeme i&nbsp;letos a&nbsp;a\u010dkoliv n\u00e1m viry moc nep\u0159ej\u00ed, v\u011b\u0159\u00edme, \u017ee SPOLU to d\u00e1me!<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/zlindesignweek.com\/2022\/konference\/\" rel=\"\">V\u00edce o&nbsp;konferenci zdw 2020<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"S p\u0159\u00edchodem koronaviru a&nbsp;opat\u0159en\u00ed, kter\u00e1 kv\u016fli n\u011bmu vznikla, jsme museli p\u0159eru\u0161it prodej vstupenek na Konferenci Zlin Design Week. S&nbsp;cel\u00fdm t\u00fdmem v\u0161ak na p\u0159\u00edprav\u00e1ch pokra\u010dujeme a&nbsp;co [&hellip;]","protected":false},"author":3,"featured_media":35713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"class_list":["post-4147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/4147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/comments?post=4147"}],"version-history":[{"count":9,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/4147\/revisions"}],"predecessor-version":[{"id":35714,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/4147\/revisions\/35714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media\/35713"}],"wp:attachment":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media?parent=4147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/categories?post=4147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}