{"id":40737,"date":"2026-02-10T19:50:40","date_gmt":"2026-02-10T18:50:40","guid":{"rendered":"https:\/\/zlindesignweek.com\/2026\/?p=40737"},"modified":"2026-02-10T19:50:41","modified_gmt":"2026-02-10T18:50:41","slug":"vitez-minuleho-rocniku-souteze-best-in-design-dalibor-itze-o-ceste-k-vyhre-pochopeni-a-vyzvach-designu","status":"publish","type":"post","link":"https:\/\/zlindesignweek.com\/2026\/2026\/02\/10\/vitez-minuleho-rocniku-souteze-best-in-design-dalibor-itze-o-ceste-k-vyhre-pochopeni-a-vyzvach-designu\/","title":{"rendered":"V\u00cdT\u011aZ MINUL\u00c9HO RO\u010cN\u00cdKU SOUT\u011a\u017dE BEST IN DESIGN DALIBOR ITZE O CEST\u011a K V\u00ddH\u0158E, POCHOPEN\u00cd A V\u00ddZV\u00c1CH DESIGNU"},"content":{"rendered":"\n

Jak\u00e9 to je vyhr\u00e1t mezin\u00e1rodn\u00ed sout\u011b\u017e Best in Design a co v\u0161echno se skr\u00fdv\u00e1 za \u00fasp\u011b\u0161n\u00fdm projektem? Dalibor Itze, autor v\u00edt\u011bzn\u00e9ho n\u00e1vrhu Slovak Railways redesign, v rozhovoru promluvil o sv\u00e9 zku\u0161enosti s cestou k v\u00edt\u011bzstv\u00ed. Popisuje, co ho k t\u00e9matu p\u0159ivedlo, jak p\u0159i n\u00e1vrhu myslel na r\u016fzn\u00e9 skupiny u\u017eivatel\u016f a tak\u00e9 jak ov\u011b\u0159oval funk\u010dnost \u0159e\u0161en\u00ed v praxi. Otev\u0159en\u011b mluv\u00ed o v\u00fdzv\u00e1ch, p\u0159ekvapiv\u00fdch momentech i osobn\u00edch limitech b\u011bhem pr\u00e1ce na projektu. Na z\u00e1v\u011br sd\u00edl\u00ed sv\u016fj pohled na roli u\u017eite\u010dn\u00e9ho designu a rady pro budouc\u00ed sout\u011b\u017e\u00edc\u00ed.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Jak\u00fd to byl pocit st\u00e1t se v\u00edt\u011bzem minul\u00e9ho ro\u010dn\u00edku sout\u011b\u017ee Best in Design a co t\u011b p\u0159im\u011blo se do sout\u011b\u017ee p\u0159ihl\u00e1sit?<\/strong><\/h4>\n\n\n\n

\u201eTen pocit bol ve\u013emi \u0165a\u017ek\u00fd, lebo to pre m\u0148a bolo ve\u013emi cenn\u00e9 a nevedel som to pochopi\u0165,\u201c <\/em>odpov\u00edd\u00e1 lo\u0148sk\u00fd v\u00edt\u011bz. \u201eNajsilnej\u0161ie tam pre m\u0148a bolo porozumenie. Mal som pocit, \u017ee som na\u0161iel skupinu \u013eud\u00ed, ktor\u00e1 bola ochotn\u00e1 \u00eds\u0165 do h\u013abky tej pr\u00e1ce, pozrie\u0165 sa na \u0148u inak a naozaj ju pochopi\u0165 aj oceni\u0165,\u201c <\/em>vysv\u011btluje a dod\u00e1v\u00e1, \u017ee pr\u00e1v\u011b touha po pochopen\u00ed byla jedna z jeho hlavn\u00edch motivac\u00ed se do sout\u011b\u017ee p\u0159ihl\u00e1sit.<\/p>\n\n\n\n

Mohl bys n\u00e1m sv\u016fj v\u00edt\u011bzn\u00fd projekt p\u0159edstavit tak, aby lid\u00e9, kte\u0159\u00ed ho t\u0159eba je\u0161t\u011b nevid\u011bli, hned pochopili, co je jeho hlavn\u00ed my\u0161lenka a p\u0159\u00ednos?<\/strong><\/h4>\n\n\n\n

\u201eSna\u017eil som sa opravi\u0165 naviga\u010dn\u00fd syst\u00e9m a vizu\u00e1lny \u0161t\u00fdl slovensk\u00fdch \u017eelezn\u00edc, preto\u017ee vlakmi chod\u00edm \u010dasto a postupne som si za\u010dal v\u0161\u00edma\u0165 stra\u0161ne ve\u013ea zl\u00fdch<\/em> vec\u00ed.\u201c <\/em>Jeho c\u00edlem bylo zp\u0159ehlednit u\u017eivatelsk\u00fd z\u00e1\u017eitek z cestov\u00e1n\u00ed vlakem a reagovat na nejednotn\u00fd vizu\u00e1ln\u00ed jazyk, \u0161patnou orientaci i chaotick\u00e9 zna\u010den\u00ed.<\/p>\n\n\n\n

Jak t\u011b napadlo zvolit si pr\u00e1v\u011b t\u00e9ma redesignu slovensk\u00fdch \u017eeleznic pro bakal\u00e1\u0159skou pr\u00e1ci? Byla za t\u00edm n\u011bjak\u00e1 konkr\u00e9tn\u00ed zku\u0161enost nebo z\u00e1\u017eitek z cestov\u00e1n\u00ed vlakem?<\/strong><\/h4>\n\n\n\n

\u201eM\u00f4j otec je \u017eelezni\u010diar, tak\u017ee som odmala po\u010d\u00faval, \u010do funguje, \u010do nefunguje, \u010do je dobre, \u010do je zle,\u201c <\/em>vysv\u011btluje autor v\u00edt\u011bzn\u00e9ho n\u00e1vrhu a dod\u00e1v\u00e1, \u017ee to nebyl konkr\u00e9tn\u00ed moment, ale sp\u00ed\u0161 nashrom\u00e1\u017ed\u011bn\u00e1 frustrace, kter\u00e1 ho vedla k my\u0161lence ud\u011blat v\u011bci jinak. \u201eJedn\u00e9ho d\u0148a som urobil tak\u00fd malilenk\u00fd manu\u00e1l, \u010do by \u0161lo opravi\u0165 a vtedy mi napadlo, \u017ee to je siln\u00e1 t\u00e9ma, ktor\u00e1 by ma bavila<\/em>.\u201c A\u017e b\u011bhem pr\u00e1ce si uv\u011bdomil, \u017ee jde o srde\u010dn\u00ed z\u00e1le\u017eitost, a proto se rozhodl projekt p\u0159ihl\u00e1sit do sout\u011b\u017ee.<\/p>\n\n\n\n

Sna\u017eil ses p\u0159i n\u00e1vrhu myslet na r\u016fzn\u00e9 skupiny u\u017eivatel\u016f, nap\u0159\u00edklad i na zrakov\u011b posti\u017een\u00e9?<\/strong><\/h4>\n\n\n\n

\u201e\u00c1no,\u201c<\/em> potvrzuje. ,,S\u00fa tam viacere formy znev\u00fdhodnenia, ale hlavne som sa venoval \u013eu\u010fom so zrakov\u00fdm znev\u00fdhodnen\u00edm. Sna\u017eil som sa urobi\u0165 dizajn samotn\u00e9ho vl\u00e1ku, tak aby \u013eu\u010fom ktor\u00ed maj\u00fa zhor\u0161en\u00fd zrak, tunelov\u00e9 videnie alebo s\u00fa farboslep\u00ed, videli jasnej\u0161ie tie prvky, ktor\u00e9 s\u00fa d\u00f4le\u017eit\u00e9. Kde je tla\u010didlo pri dver\u00e1ch, kde s\u00fa dvere a kde s\u00fa schody.\u201c <\/em>Jedn\u00edm z konkr\u00e9tn\u00edch \u0159e\u0161en\u00ed je nap\u0159\u00edklad v\u00fdrazn\u00fd barevn\u00fd p\u00e1s ve spodn\u00ed \u010d\u00e1sti dve\u0159\u00ed, kter\u00fd upozor\u0148uje na schod a zvy\u0161uje bezpe\u010dnost pohybu.<\/p>\n\n\n\n

Objevil se b\u011bhem procesu n\u011bjak\u00fd moment, kter\u00fd t\u011b opravdu p\u0159ekvapil nebo zm\u011bnil tv\u016fj pohled na projekt?<\/strong><\/h4>\n\n\n\n

\u201ePo\u010das projektu sa mi podarilo kontaktova\u0165 produktov\u00e9ho dizajn\u00e9ra vo Viedni, Daniela Hubera, ktor\u00fd robil rak\u00faske r\u00fdchlovlaky,\u201c <\/em>vzpom\u00edn\u00e1 mlad\u00fd design\u00e9r. \u201ePovedal mi, \u017ee chceli navrhn\u00fa\u0165 zna\u010dku tak dobr\u00fa, aby na \u0148u boli hrd\u00ed aj samotn\u00ed zamestnanci. Toto sa mi, zakotvilo v hlave a <\/em>bol to pre m\u0148a siln\u00fd aha moment. Navrhn\u00fa\u0165 syst\u00e9m, na ktor\u00fd m\u00f4\u017eu by\u0165 \u013eudia hrd\u00ed.\u201c<\/em><\/p>\n\n\n\n

Co t\u011b b\u011bhem pr\u00e1ce na projektu nau\u010dilo nejv\u00edc o tob\u011b samotn\u00e9m jako design\u00e9rovi? Jak\u00e9 zku\u0161enosti ti nejv\u00edce uk\u00e1zaly tvoje siln\u00e9 a slab\u00e9 str\u00e1nky jako design\u00e9ra? M\u011bl jsi p\u0159i tom i pocit vyho\u0159en\u00ed?<\/strong><\/h4>\n\n\n\n

\u201eAsi ak\u00fd typ projektov m\u00e1m r\u00e1d a \u017ee spa\u0165 sa oplat\u00ed,\u201c <\/em>odpov\u00edd\u00e1 Dalibor se sm\u00edchem. \u201eKe\u010f ma nie\u010do bav\u00ed, \u00faplne ma to pohlt\u00ed a dok\u00e1\u017eem na projekte str\u00e1vi\u0165 nieko\u013eko hod\u00edn denne. To sa ale \u013eahko m\u00f4\u017ee preklopi\u0165 do slab\u00fdch str\u00e1nok \u2013 zab\u00fadam oddychova\u0165, jes\u0165, pi\u0165 a hlavne spa\u0165, \u010do \u010d\u00e1ste\u010dne viedlo aj k pocitu vyhorenia.\u201c <\/em>Dod\u00e1v\u00e1, \u017ee dnes se sna\u017e\u00ed tyto hranice v\u00edc vn\u00edmat a pracovat s nimi.<\/em><\/p>\n\n\n\n

Jak si ov\u011b\u0159oval, \u017ee je tv\u016fj naviga\u010dn\u00ed syst\u00e9m pro cestuj\u00edc\u00ed opravdu srozumiteln\u00fd a funk\u010dn\u00ed?<\/strong><\/h4>\n\n\n\n

\u201eRobili sme jednoduch\u00e9 user testovanie,\u201c <\/em>popisuje. \u201eNa stenu som nalepil zna\u010dky, postavil som stoli\u010dku a pomocou \u010dasova\u010da sme merali, za ak\u00fd \u010das \u010dlovek n\u00e1jde napr\u00edklad z\u00e1suvku,\u201c<\/em> odpov\u00edd\u00e1.<\/p>\n\n\n\n

Kdy sis poprv\u00e9 uv\u011bdomil, \u017ee design m\u016f\u017ee m\u00edt skute\u010dn\u00fd dopad na ka\u017edodenn\u00ed \u017eivot lid\u00ed?<\/strong><\/h4>\n\n\n\n

\u201eZhoda okolnosti asi pred tromi rokmi na Zlin Design Weeku,\u201c <\/em>vzpom\u00edn\u00e1 autor projektu. \u201eTam bol produktov\u00fd dizajn\u00e9r, ktor\u00fd navrhol z\u00e1suvku, ktor\u00e1 nebola \u00faplne rovn\u00e1, ale mala tak\u00e9 lieviky (pozn. trycht\u00fd\u0159ky), \u017ee ke\u010f do nej d\u00e1\u0161 \u0161teker (pozn. z\u00e1str\u010dka), sama sa oto\u010d\u00ed a zapadne. Bol to extr\u00e9mne jednoduch\u00fd, ale geni\u00e1lny n\u00e1pad. Vtedy som si uvedomil, \u017ee dizajn m\u00f4\u017ee by\u0165 nen\u00e1padn\u00fd, ale z\u00e1rove\u0148 magick\u00fd.\u201c<\/em><\/p>\n\n\n\n

Jak\u00fd je tv\u016fj dal\u0161\u00ed sen nebo ambice v oblasti designu, kam by ses cht\u011bl posunout po v\u00edt\u011bzstv\u00ed v sout\u011b\u017ei?<\/strong><\/h4>\n\n\n\n

\u201eTak\u00fd m\u00f4j osobn\u00fd cie\u013e je jednou ma\u0165 Red Dot, ale najviac ma te\u0161\u00ed, ke\u010f sa mi podar\u00ed navrhn\u00fa\u0165 vec tak, \u017ee je v nej \u0161petka m\u00e1gie<\/em>. Ide\u00e1lne by bolo, ak by sa mi raz podarilo ma\u0165 nejak\u00e9 \u0161t\u00fadio alebo agent\u00faru, kde by som mohol \u013eud\u00ed vies\u0165 k tomu, aby navrhovali produkty tak, aby to bol naozaj dobr\u00fd produkt a z\u00e1rove\u0148 v \u0148om bolo to k\u00fazlo.\u201c<\/em><\/p>\n\n\n\n

Jak vn\u00edm\u00e1\u0161 roli designu v dne\u0161n\u00ed spole\u010dnosti a co podle tebe znamen\u00e1 \u201eu\u017eite\u010dn\u00fd design\u201c?<\/strong><\/h4>\n\n\n\n

\u201eSpolo\u010dnos\u0165 si \u010dasto neuvedomuje, \u010do v\u0161etko je dizajn, ale mohlo by sa to zmeni\u0165, keby design\u00e9ri viac otvorene hovorili o procese tvorby a vysvet\u013eovali, \u010do v\u0161etko dizajn znamen\u00e1,\u201c <\/em>vysv\u011btluje Dalibor. \u201eU\u017eito\u010dn\u00fd dizajn je toti\u017e tak\u00fd, ktor\u00fd si \u013eudia ani nev\u0161imn\u00fa \u2013 pr\u00e1ve preto, \u017ee funguje spr\u00e1vne. V\u0161etko, \u010do \u010dlovek pou\u017e\u00edva alebo s \u010d\u00edm prich\u00e1dza do kontaktu \u2013 od telef\u00f3nu po ka\u017edodenn\u00e9 predmety \u2013 je dizajn. A ver\u00edm, \u017ee ak nau\u010d\u00edme spolo\u010dnos\u0165 ch\u00e1pa\u0165 kreat\u00edvny proces, bude fungova\u0165 ako celok lep\u0161ie.\u201c<\/em><\/p>\n\n\n\n

Co bys poradil lidem, kte\u0159\u00ed uva\u017euj\u00ed o \u00fa\u010dasti v sout\u011b\u017ei Best in Design, aby si z n\u00ed odnesli co nejv\u00edc? <\/strong>Co sis odnesl ze sout\u011b\u017ee ty osobn\u011b? Posunulo t\u011b to v tv\u00e9 „kari\u00e9\u0159e“ d\u00e1l?<\/strong><\/h4>\n\n\n\n

\u201eVer\u00edm, \u017ee ka\u017ed\u00fd, kto sa hl\u00e1si alebo nad t\u00fdm rozm\u00fd\u0161\u013ea, m\u00e1 minim\u00e1lne jeden projekt, pre ktor\u00fd je zap\u00e1len\u00fd, a pr\u00e1ve ten by mal sk\u00fasi\u0165. \u010clovek sa nau\u010d\u00ed, \u017ee treba sk\u00fa\u0161a\u0165. M\u00e1m pocit, \u017ee som sa nau\u010dil, kde sa p\u00fdta\u0165, kam posiela\u0165 pr\u00e1ce, \u010do robi\u0165 a hlavne, ako sa sna\u017ei\u0165 presadi\u0165.\u201c<\/em> Dod\u00e1v\u00e1, \u017ee velk\u00fd p\u0159\u00ednos vid\u00ed i v networkingu a pos\u00edlen\u00ed sebev\u011bdom\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"Jak\u00e9 to je vyhr\u00e1t mezin\u00e1rodn\u00ed sout\u011b\u017e Best in Design a co v\u0161echno se skr\u00fdv\u00e1 za \u00fasp\u011b\u0161n\u00fdm projektem? Dalibor Itze, autor v\u00edt\u011bzn\u00e9ho n\u00e1vrhu Slovak Railways redesign, v rozhovoru […]","protected":false},"author":56,"featured_media":40738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"class_list":["post-40737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/40737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/comments?post=40737"}],"version-history":[{"count":1,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/40737\/revisions"}],"predecessor-version":[{"id":40741,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/40737\/revisions\/40741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media\/40738"}],"wp:attachment":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media?parent=40737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/categories?post=40737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}