{"id":35545,"date":"2025-11-24T10:06:56","date_gmt":"2025-11-24T09:06:56","guid":{"rendered":"https:\/\/zlindesignweek.com\/2026\/?p=35545"},"modified":"2025-11-24T10:06:56","modified_gmt":"2025-11-24T09:06:56","slug":"nove-reditelky-zlin-design-weeku-bara-kolondrova-a-eliska-janeckova-o-vedeni-festivalu-odvaze-a-lasce-k-designu","status":"publish","type":"post","link":"https:\/\/zlindesignweek.com\/2026\/2025\/11\/24\/nove-reditelky-zlin-design-weeku-bara-kolondrova-a-eliska-janeckova-o-vedeni-festivalu-odvaze-a-lasce-k-designu\/","title":{"rendered":"NOV\u00c9 \u0158EDITELKY ZLIN DESIGN WEEKU B\u00c1RA KOLONDROV\u00c1 A ELI\u0160KA JANE\u010cKOV\u00c1 O VEDEN\u00cd FESTIVALU, ODVAZE A L\u00c1SCE K DESIGNU"},"content":{"rendered":"\n

B\u00e1ra Kolondrov\u00e1 a Eli\u0161ka Jane\u010dkov\u00e1 letos poprv\u00e9 stoj\u00ed v \u010dele Zlin Design Weeku. V rozhovoru promluvily o tom, jak\u00e9 je v\u00e9st festival s tak silnou a rozmanitou komunitou, pro\u010d je pro n\u011b kl\u00ed\u010dov\u00e1 l\u00e1ska k tvorb\u011b a jak se bude odr\u00e1\u017eet v programu. Z\u00e1rove\u0148 sd\u00edlely, co by cht\u011bly n\u00e1v\u0161t\u011bvn\u00edk\u016fm festivalu p\u0159edat \u2013 od inspirace a emoc\u00ed a\u017e po nov\u00e9 z\u00e1\u017eitky \u2013 a poodhalily, na co se mohou fanou\u0161ci designu b\u011bhem 12. ro\u010dn\u00edku t\u011b\u0161it.<\/strong><\/p>\n\n\n\n

Jak\u00e9 to je p\u0159evz\u00edt zodpov\u011bdnost za projekt, kter\u00fd m\u00e1 tak silnou komunitu a jm\u00e9no? Jak si to zat\u00edm u\u017e\u00edv\u00e1te?<\/strong><\/h4>\n\n\n\n

\u201eM\u016f\u017eu za n\u00e1s ob\u011b \u0159\u00edct, \u017ee si to u\u017e\u00edv\u00e1me velmi,\u201c <\/em>\u0159\u00edk\u00e1 Eli\u0161ka. \u201ePostupem \u010dasu si ale uv\u011bdomujeme, \u017ee n\u00e1m \u010das hrozn\u011b ut\u00edk\u00e1 – od t\u00e9 doby m\u00e1m pocit, \u017ee b\u011b\u017e\u00ed t\u0159ikr\u00e1t rychleji.\u201c<\/em><\/p>\n\n\n\n

B\u00e1ra dod\u00e1v\u00e1, \u017ee spolu s t\u00edm roste i pocit zodpov\u011bdnosti. \u201eSna\u017e\u00edme se k tomu p\u0159istupovat opravdu zodpov\u011bdn\u011b, ale na\u0161t\u011bst\u00ed n\u00e1m tato role nen\u00ed \u00fapln\u011b ciz\u00ed. Skrze p\u0159edchoz\u00ed roky ve festivalu jsme si u\u017e za\u017eily veden\u00ed men\u0161\u00edch t\u00fdm\u016f. Te\u010f jen velikost t\u00fdmu vzrostla z p\u011bti lid\u00ed na v\u00edce ne\u017e devades\u00e1t.\u201d<\/em><\/p>\n\n\n\n

\u201eP\u0159esto je to pro n\u00e1s p\u0159\u00edjemn\u00e1 zku\u0161enost a n\u011bco, co n\u00e1m hodn\u011b d\u00e1v\u00e1,\u201d<\/em> uzav\u00edr\u00e1 B\u00e1ra.<\/p>\n\n\n\n

Zlin Design Week m\u00e1 za sebou dlouholetou tradici. Chcete do n\u011bj p\u0159in\u00e9st zm\u011bny, nebo sp\u00ed\u0161e nav\u00e1zat na to, co u\u017e funguje?<\/strong><\/h4>\n\n\n\n

Ob\u011b se shoduj\u00ed, \u017ee Zlin Design Week m\u00e1 siln\u00e9 z\u00e1klady, na kter\u00e9 cht\u011bj\u00ed nav\u00e1zat.<\/p>\n\n\n\n

\u201eNechceme p\u0159etv\u00e1\u0159et koncept od z\u00e1klad\u016f,\u201c<\/em> vysv\u011btluje Eli\u0161ka. \u201eFestival vznikl s kr\u00e1snou my\u0161lenkou, kterou chceme d\u00e1l rozv\u00edjet. Ale reagujeme na to, jak se m\u011bn\u00ed sv\u011bt i o\u010dek\u00e1v\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f.\u201c<\/em><\/p>\n\n\n\n

B\u00e1ra up\u0159es\u0148uje, \u017ee program se v\u00edce otev\u0159e ve\u0159ejnosti a soust\u0159ed\u00ed se na v\u00edkend, kdy lid\u00e9 nejv\u00edce p\u0159ich\u00e1zej\u00ed: \u201eNejsme Praha, kde se n\u011bco d\u011bje ka\u017ed\u00fd den. V\u00edkend u n\u00e1s bude nabit\u011bj\u0161\u00ed, ale po\u0159\u00e1d chceme, aby n\u00e1v\u0161t\u011bvn\u00edci m\u011bli co objevovat i v pr\u016fb\u011bhu t\u00fddne.\u201d<\/em><\/p>\n\n\n\n

\n
\n

Jak\u00e9 to je \u0159\u00eddit festival ve dvou?<\/strong><\/strong><\/h4>\n\n\n\n

Spolupr\u00e1ce se n\u00e1m osv\u011bd\u010duje. \u201eKa\u017ed\u00e1 m\u00e1me jin\u00fd pohled a dovednosti, a pr\u00e1v\u011b to je na\u0161e nejv\u011bt\u0161\u00ed v\u00fdhoda,\u201c<\/em> \u0159\u00edk\u00e1 Eli\u0161ka. \u201eJ\u00e1 studuji marketingovou komunikaci, B\u00e1ra pr\u016fmyslov\u00fd design, navz\u00e1jem se dopl\u0148ujeme a u\u010d\u00edme.\u201c<\/em><\/p>\n\n\n\n

B\u00e1ra dod\u00e1v\u00e1, \u017ee u\u017e v minul\u00e9m roce spolu \u00fazce spolupracovaly a byla to skv\u011bl\u00e1 zku\u0161enost, kter\u00e1 jim uk\u00e1zala, \u017ee spolu um\u00ed fungovat i pod tlakem. \u201eMinul\u00fd rok jsme si zkusily bl\u00edzkou spolupr\u00e1ci nejen mezi sekcemi – Eli\u0161ka vedla Best in Design a j\u00e1 architekturu a design festivalu – ale tak\u00e9 jsme spolu d\u011blaly kur\u00e1torstv\u00ed v\u00fdstavy. To byla na\u0161e prvn\u00ed p\u0159\u00edm\u00e1 spolupr\u00e1ce a fungovalo to skv\u011ble.\u201d<\/em><\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Dok\u00e1\u017eete naj\u00edt na t\u00e9 druh\u00e9 siln\u00e9 str\u00e1nky a \u0159\u00edct, \u010deho si v\u00e1\u017e\u00edte?<\/strong><\/h4>\n\n\n\n

\u201eB\u00e1ra je \u010dlov\u011bk, kter\u00fd se dok\u00e1\u017ee naladit na energii ka\u017ed\u00e9ho \u010dlov\u011bka a dob\u0159e se s n\u00edm sladit. Je p\u0159irozen\u011b vtipn\u00e1, empatick\u00e1 a dok\u00e1\u017ee vytvo\u0159it prost\u0159ed\u00ed, ve kter\u00e9m se v\u0161ichni c\u00edt\u00ed dob\u0159e,\u201c<\/em> \u0159\u00edk\u00e1 Eli\u0161ka.<\/p>\n\n\n\n

\u201eNa Eli\u0161ce obdivuji, jak m\u00e1 ve v\u0161em po\u0159\u00e1dek,\u201c<\/em> usm\u00edv\u00e1 se B\u00e1ra. \u201eJ\u00e1 jsem hodn\u011b spont\u00e1nn\u00ed, ale ona m\u00e1 v\u017edy v\u0161echno pod kontrolou. Zat\u00edmco j\u00e1 v\u011bt\u0161inou v\u011bci domluv\u00edm, Eli\u0161ka je um\u00ed dot\u00e1hnout do konce \u2013 a pr\u00e1v\u011b proto je to match.\u201c<\/em><\/p>\n\n\n\n

M\u011bly jste n\u011bkdy rozd\u00edln\u00e9 n\u00e1zory, kter\u00e9 jste musely \u0159e\u0161it?<\/strong><\/h4>\n\n\n\n

Nejd\u00e9le \u0159e\u0161ily t\u00e9ma nadch\u00e1zej\u00edc\u00edho ro\u010dn\u00edku a jeho n\u00e1zev. \u201eS veden\u00edm festivalu jsme m\u011bli rozd\u00edln\u00e9 n\u00e1zory a dlouho jsme hledali to spr\u00e1vn\u00e9. Kdy\u017e jsme se nakonec shodli, n\u011bjakou chv\u00edli trvalo, ne\u017e jsme si zvykli, ale pak to bylo dobr\u00e9,\u201d <\/em>\u0159\u00edk\u00e1 Eli\u0161ka. <\/p>\n\n\n\n

T\u00e9matem 12. ro\u010dn\u00edku Zlin Design Weeku je L\u00c1SKA. Jak se tato my\u0161lenka zrodila?<\/strong><\/h4>\n\n\n\n

T\u00e9ma leto\u0161n\u00edho ro\u010dn\u00edku vzniklo z touhy pojmenovat n\u011bco siln\u00e9ho, provokativn\u00edho, ale z\u00e1rove\u0148 lidsk\u00e9ho a bl\u00edzk\u00e9ho v\u0161em \u00fa\u010dastn\u00edk\u016fm. \u201eCht\u011bly jsme t\u00e9ma, kter\u00e9 ve\u0159ejnost zasko\u010d\u00ed a p\u0159im\u011bje ji zamyslet se a vyvol\u00e1 emoce,\u201c <\/em>\u0159\u00edk\u00e1 B\u00e1ra. Nakonec z debat s t\u00fdmem vze\u0161la l\u00e1ska \u2013 t\u00e9ma, kter\u00e9 m\u016f\u017ee b\u00fdt ostr\u00e9 i pe\u010duj\u00edc\u00ed z\u00e1rove\u0148. Eli\u0161ka dopl\u0148uje, \u017ee hlavn\u00edm c\u00edlem je uk\u00e1zat, \u017ee design m\u016f\u017ee naslouchat, propojovat lidi a vracet se k hodnot\u00e1m, jako jsou kvalita, up\u0159\u00edmnost a smyslupln\u00e1 tvorba. <\/p>\n\n\n\n

Jak\u00e9 podoby l\u00e1sky byste cht\u011bly, aby festival uk\u00e1zal?<\/strong><\/h4>\n\n\n\n

\u201eKdy\u017e se \u0159ekne l\u00e1ska, v\u011bt\u0161ina lid\u00ed si p\u0159edstav\u00ed n\u011bco intimn\u00edho,\u201c <\/em>\u0159\u00edk\u00e1 Eli\u0161ka. \u201eMy ji ale vn\u00edm\u00e1me jako l\u00e1sku k \u0159emeslu \u2013 k tvorb\u011b, odvaze a p\u00e9\u010di.\u201c <\/em>Dod\u00e1v\u00e1, \u017ee festival chce uk\u00e1zat i empatii, du\u0161evn\u00ed a t\u011blesnou pohodu design\u00e9r\u016f \u010di soci\u00e1ln\u00ed p\u0159esah.<\/p>\n\n\n\n

B\u00e1ra dopl\u0148uje, \u017ee k l\u00e1sce pat\u0159\u00ed i chyby. \u201eChci, aby bylo vid\u011bt, \u017ee i ne\u00fasp\u011bch m\u00e1 v tvorb\u011b sv\u00e9 m\u00edsto. Festival m\u00e1 b\u00fdt bezpe\u010dn\u00fdm prostorem, kde lid\u00e9 znovu najdou v\u00e1\u0161e\u0148 pro svou pr\u00e1ci.\u201c<\/em><\/p>\n\n\n\n

M\u016f\u017eete n\u00e1m d\u00e1t n\u011bjak\u00fd teaser ohledn\u011b programu?<\/strong><\/h4>\n\n\n\n

\u201eUr\u010dit\u011b n\u011bco m\u00e1lo prozradit m\u016f\u017eeme,\u201c<\/em> sm\u011bj\u00ed se ob\u011b. Prozrazuj\u00ed, \u017ee doprovodn\u00fd program se roz\u0161\u00ed\u0159\u00ed o nov\u00e9 aktivity, aby si n\u00e1v\u0161t\u011bvn\u00edci festival u\u017eili je\u0161t\u011b v\u00edc. A slibuj\u00ed tak\u00e9, \u017ee uvid\u00edme v\u00edce v\u00fdstav.<\/p>\n\n\n\n

Mysl\u00edte si, \u017ee bez l\u00e1sky k tomu, co tvo\u0159\u00edme, m\u016f\u017ee vzniknout dobr\u00fd design?<\/strong><\/h4>\n\n\n\n

Podle Eli\u0161ky m\u016f\u017ee vzniknout design, kter\u00fd je funk\u010dn\u00ed, ale ne takov\u00fd, kter\u00fd se \u010dlov\u011bka opravdu dotkne. \u201eKdy\u017e tvo\u0159\u00ed\u0161 s p\u00e9\u010d\u00ed a nad\u0161en\u00edm, je to z v\u00fdsledku c\u00edtit. Ta energie se do pr\u00e1ce otiskne a ud\u011bl\u00e1 z n\u00ed n\u011bco v\u00edc ne\u017e jen hezk\u00fd produkt,\u201c<\/em> \u0159\u00edk\u00e1.<\/p>\n\n\n\n

B\u00e1ra s n\u00ed souhlas\u00ed. \u201eTo jsi \u0159ekla moc hezky. L\u00e1ska a z\u00e1pal jsou v designu kl\u00ed\u010dov\u00e9, hlavn\u011b pokud m\u00e1 m\u00edt smysl pro lidi. Ty nejlep\u0161\u00ed v\u011bci neb\u00fdvaj\u00ed ok\u00e1zal\u00e9 \u2013 prost\u011b funguj\u00ed a je v nich kus \u010dlov\u011bka, kter\u00fd je tvo\u0159il srdcem.\u201c<\/em><\/p>\n\n\n\n

Co si p\u0159ejete, aby si n\u00e1v\u0161t\u011bvn\u00edci festivalu z nadch\u00e1zej\u00edc\u00edho ro\u010dn\u00edku odnesli?<\/strong><\/h4>\n\n\n\n

Eli\u0161ka \u0159\u00edk\u00e1, \u017ee nejde jen o inspiraci, ale o siln\u00fd z\u00e1\u017eitek, kter\u00fd v lidech z\u016fstane. Chce, aby si festival spojili s emoc\u00ed, na kterou nezapomenou, a aby se cht\u011bli vr\u00e1tit.<\/p>\n\n\n\n

B\u00e1ra dod\u00e1v\u00e1, \u017ee by si p\u0159\u00e1la, aby lid\u00e9 odch\u00e1zeli p\u0159\u00edjemn\u011b \u201evy\u0159\u00edzen\u00ed\u201c \u2013 pln\u00ed dojm\u016f, emoc\u00ed a nov\u00fdch my\u0161lenek. \u201eA\u0165 to v nich je\u0161t\u011b chv\u00edli dozn\u00edv\u00e1 a \u0159eknou si: jo, to chci za\u017e\u00edt znovu,\u201c<\/em> usm\u00edv\u00e1 se.<\/p>\n\n\n\n

Jak byste popsaly Zlin Design Week ve t\u0159ech slovech?<\/strong><\/h4>\n\n\n\n

Eli\u0161ka vyb\u00edr\u00e1 \u201esmysl, radost a kur\u00e1\u017e\u201c<\/em>, B\u00e1ra dopl\u0148uje: \u201eInspirace, z\u00e1pal a na z\u00e1v\u011br samoz\u0159ejm\u011b l\u00e1ska!\u201c<\/em>

<\/p>\n","protected":false},"excerpt":{"rendered":"B\u00e1ra Kolondrov\u00e1 a Eli\u0161ka Jane\u010dkov\u00e1 letos poprv\u00e9 stoj\u00ed v \u010dele Zlin Design Weeku. V rozhovoru promluvily o tom, jak\u00e9 je v\u00e9st festival s tak silnou a rozmanitou komunitou, pro\u010d je pro […]","protected":false},"author":53,"featured_media":35560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"class_list":["post-35545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/35545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/comments?post=35545"}],"version-history":[{"count":19,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/35545\/revisions"}],"predecessor-version":[{"id":35581,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/35545\/revisions\/35581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media\/35560"}],"wp:attachment":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media?parent=35545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/categories?post=35545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}