{"id":34020,"date":"2025-03-16T14:00:00","date_gmt":"2025-03-16T13:00:00","guid":{"rendered":"https:\/\/zlindesignweek.com\/2026\/?p=34020"},"modified":"2025-03-16T21:58:55","modified_gmt":"2025-03-16T20:58:55","slug":"design-neni-luxus-je-to-nastroj-pro-zmenu-rika-sefredaktorka-veronika-parizkova","status":"publish","type":"post","link":"https:\/\/zlindesignweek.com\/2026\/2025\/03\/16\/design-neni-luxus-je-to-nastroj-pro-zmenu-rika-sefredaktorka-veronika-parizkova\/","title":{"rendered":"Design nen\u00ed luxus. Je to n\u00e1stroj pro zm\u011bnu, \u0159\u00edk\u00e1 \u0161\u00e9fredaktorka Veronika Pa\u0159\u00edzkov\u00e1"},"content":{"rendered":"\n

Design nen\u00ed jen o drah\u00fdch v\u00e1z\u00e1ch a sklen\u011bn\u00fdch plastik\u00e1ch, ale o ka\u017edodenn\u00edch v\u011bcech, kter\u00e9 m\u011bn\u00ed sv\u011bt k lep\u0161\u00edmu. Veronika Pa\u0159\u00edzkov\u00e1 se jako novin\u00e1\u0159ka a \u0161\u00e9fredaktorka magaz\u00ednu DesignNews v\u011bnuje mapov\u00e1n\u00ed \u010desk\u00e9ho designu a jeho vlivu na spole\u010dnost. V rozhovoru mluv\u00ed o sv\u00e9 cest\u011b k novina\u0159in\u011b, o v\u00fdzv\u00e1ch budov\u00e1n\u00ed medi\u00e1ln\u00ed platformy i o tom, pro\u010d by design nem\u011bl b\u00fdt vn\u00edm\u00e1n jako exkluzivn\u00ed z\u00e1le\u017eitost. Jak\u00e9 jsou jej\u00ed vize pro budoucnost a co pova\u017euje za skute\u010dn\u011b d\u016fle\u017eit\u00e9 v pr\u00e1ci novin\u00e1\u0159e? <\/strong><\/p>\n\n\n\n

Kr\u00e1sn\u00fd den, Veroniko, jak jste se dostala k designu a k novina\u0159in\u011b? Bylo Va\u0161\u00edm snem st\u00e1t se novin\u00e1\u0159kou? Nebo jste se k tomu dostala n\u00e1hodou?<\/strong><\/p>\n\n\n\n

Sen je asi siln\u00e9 slovo. Ale u\u017e na gymn\u00e1ziu a pozd\u011bji na Filosofick\u00e9 fakult\u011b jsem r\u00e1da psala. Pamatuji si, \u017ee prvn\u00ed velk\u00fd rozhovor jsem d\u011blala s Vojtou Kotkem pro u\u017e neexistuj\u00edc\u00ed \u010dasopis Yellow a byla jsem stra\u0161n\u011b nerv\u00f3zn\u00ed. Ka\u017edop\u00e1dn\u011b rychle jsem pak p\u0159e\u0161la ke kritick\u00fdm \u010dl\u00e1nk\u016fm, recenz\u00edm a toho se v z\u00e1sad\u011b dr\u017e\u00edm dosud.\u00a0\u00a0<\/p>\n\n\n\n

Co je podle V\u00e1s nejt\u011b\u017e\u0161\u00ed na budov\u00e1n\u00ed medi\u00e1ln\u00ed platformy? Je n\u00e1ro\u010dn\u00e9 prosadit se v oblasti designu?<\/strong><\/p>\n\n\n\n

Nebudu \u0159\u00edkat, \u017ee je to snadn\u00e9. Ale plat\u00ed, \u017ee \u010dten\u00e1\u0159i ocen\u00ed, kdy\u017e jste d\u016fv\u011bryhodn\u00ed, neboj\u00edte se konfrontace a ch\u00e1pete kontext a souvislosti. Ostatn\u011b jako v ka\u017ed\u00e9m jin\u00e9m m\u00e9diu. Tlak PR i s\u00edla Instagramu vytv\u00e1\u0159et iluzi, \u017ee v\u0161e je dokonal\u00fd \u00fasp\u011bch je obrovsk\u00e1. Opravdov\u00fd novin\u00e1\u0159 by m\u011bl hlavn\u011b nastavit t\u00e9to fikci zrcadlo a vyhnout se slep\u00e9 adoraci a ban\u00e1ln\u00edm \u010dl\u00e1nk\u016fm.\u00a0<\/p>\n\n\n\n

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Podcast Designnews a host Ond\u0159ej St\u00e1ra, foto: An\u017eelika Rybak<\/figcaption><\/figure>\n\n\n\n
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Podcast s Eli\u0161kou Monsportovou, foto: An\u017eelika Rybak<\/figcaption><\/figure>\n\n\n\n
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Veronika Pa\u0159\u00edzkov\u00e1 a Pavl\u00edna Blahotov\u00e1, foto: \u0160t\u011bp\u00e1nka Pisk\u00e1\u010dkov\u00e1<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

\u010casto se o designu mluv\u00ed jako o n\u011b\u010dem exkluzivn\u00edm. Jak vn\u00edm\u00e1te tento p\u0159edsudek Vy? P\u0159\u00edpadn\u011b jak tento p\u0159edsudek lidem vyvr\u00e1tit?<\/strong><\/p>\n\n\n\n

\u0160patn\u011b. Bohu\u017eel do ur\u010dit\u00e9 m\u00edry je to tak\u00e9 chyba m\u00e9di\u00ed, kter\u00e1 si zvykla ps\u00e1t o designu jako o n\u011b\u010dem elit\u00e1\u0159sk\u00e9m a nedostupn\u00e9m. Drah\u00e9 v\u00e1zy, od\u011bvy, sklen\u011bn\u00e9 plastiky, nic z toho nen\u00ed pro n\u00e1\u0161 \u017eivot nezbytn\u00e9. Design je ale p\u0159ece skv\u011bl\u00fd n\u00e1stroj, jak m\u011bnit okoln\u00ed sv\u011bt i pomoc\u00ed drobnost\u00ed, jako jsou spr\u00e1vn\u011b tvarovan\u00e9 a funk\u010dn\u00ed kliky, ortopedick\u00e9 pom\u016fcky nebo menstrua\u010dn\u00ed kal\u00ed\u0161ky. Opravdov\u00fd design\u00e9r je podle m\u011b mix \u0159emesln\u00edka s estetick\u00fdm c\u00edt\u011bn\u00edm, kter\u00fd m\u00e1 nav\u00edc altruistick\u00e9 sklony.<\/p>\n\n\n\n

Jak\u00e9 jsou Va\u0161e c\u00edle do budoucna? Kam byste cht\u011bla posunout magaz\u00edn DesignNews?<\/strong><\/p>\n\n\n\n

Hn\u00e1t se za \u010dtenost\u00ed je v dne\u0161n\u00edch turbulentn\u00edch \u010dasech, pro m\u00e9dia v mnoha ohledech slo\u017eit\u00fdch, asi trochu kr\u00e1tkozrak\u00e9. Nikdy nev\u00edte, jak se zm\u011bn\u00ed algoritmy na s\u00edt\u00edch nebo preference ve vyhled\u00e1va\u010d\u00edch. Dob\u0159e napsan\u00fd rozhovor nebo \u010dl\u00e1nek, kter\u00fd pouk\u00e1\u017ee na n\u011bjak\u00fd probl\u00e9m, a\u0165 u\u017e je to zneu\u017e\u00edv\u00e1n\u00ed designu tab\u00e1kov\u00fdm pr\u016fmyslem nebo problematika financov\u00e1n\u00ed design\u00e9r\u016f je asi tou hlavn\u00ed metou. Neb\u00e1t se otev\u00edrat citliv\u00e1 t\u00e9mata, pt\u00e1t se relevantn\u00edch osobnost\u00ed a kl\u00e1st jim i nep\u0159\u00edjemn\u00e9 ot\u00e1zky, to je podle m\u011b ta spr\u00e1vn\u00e1 cesta.\u00a0<\/p>\n\n\n\n

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Redakce Designnews, foto: An\u017eelika Rybak<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Na jak\u00fd V\u00e1\u0161 kari\u00e9rn\u00ed \u00fasp\u011bch nebo profesn\u00ed okam\u017eik vzpom\u00edn\u00e1te nejrad\u011bji?<\/strong><\/p>\n\n\n\n

To je zapeklit\u00e1 ot\u00e1zka. J\u00e1 nejsem moc ambici\u00f3zn\u00ed, z\u00e1rove\u0148 m\u00e1m tendenci hodn\u011b v\u011bc\u00ed relativizovat. Jeden den je n\u011bco bran\u00e9 jako \u00fasp\u011bch, druh\u00fd den je v\u0161echno jinak. Ur\u010dit\u011b si ale hodn\u011b cen\u00edm sv\u00e9ho redak\u010dn\u00edho t\u00fdmu, kter\u00fd jsem si vybudovala, kdy\u017e jsem v roce 2017 p\u0159eb\u00edrala veden\u00ed magaz\u00ednu Czechdesign. P\u0159es v\u0161echny turbulence a zm\u011bny se mnou z\u016fst\u00e1v\u00e1 v z\u00e1sad\u011b ve stejn\u00e9m slo\u017een\u00ed. To je pro m\u011b velk\u00e1 \u010dest.<\/p>\n\n\n\n

Jakou radu byste sd\u011blila mlad\u00fdm lidem, kte\u0159\u00ed sd\u00edlej\u00ed stejnou v\u00e1\u0161e\u0148 pro design jako Vy?<\/strong><\/p>\n\n\n\n

Nejde asi ani tak o v\u00e1\u0161e\u0148 pro design, jako o snahu d\u011blat v\u011bci lidsky i profesn\u011b spr\u00e1vn\u011b. A neb\u00e1t se \u0159\u00edct otev\u0159en\u011b sv\u016fj n\u00e1zor. I kdy\u017e nebude t\u0159eba v\u017edy p\u0159ijat s nad\u0161en\u00edm, popsat, \u017ee n\u011bco nefunguje tak jak m\u00e1, je p\u0159ece \u00fapln\u011b norm\u00e1ln\u00ed.\u00a0<\/p>\n\n\n\n

Jak\u00fd p\u0159\u00ednos podle V\u00e1s m\u00e1 sout\u011b\u017e Best in Design a cel\u00fd Zlin Design Week?<\/strong><\/p>\n\n\n\n

Sv\u011bdomit\u011b a d\u016fsledn\u011b ukazuje, \u017ee design m\u00e1 opravdu spoustu odst\u00edn\u016f. A to v \u010desk\u00e9m prost\u0159ed\u00ed v\u016fbec nen\u00ed m\u00e1lo!<\/p>\n\n\n\n

<\/div>\n\n\n\n

Veronika Pa\u0159\u00edzkov\u00e1<\/mark><\/strong><\/p>\n\n\n\n

Veronika Pa\u0159\u00edzkov\u00e1 je \u0161\u00e9fredaktorkou online designov\u00e9ho magaz\u00ednu DesignNews. Vedla sedm let \u00fasp\u011b\u0161n\u00fd online magaz\u00edn Czechdesign.cz, kter\u00fd pod jej\u00edm veden\u00edm z\u00edskal silnou pozici na medi\u00e1ln\u00edm trhu. Pravideln\u011b p\u00ed\u0161e o designu pro \u010dasopisy Finmag, Vogue nebo Designum. Moderuje podcast o \u010desk\u00e9m designu Designnews. Pro \u010cesk\u00e1 centra kur\u00e1torovala mezin\u00e1rodn\u00ed v\u00fdstavu Eco? o probl\u00e9mech udr\u017eiteln\u00e9ho designu.<\/p>\n\n\n\n

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Veronika Pa\u0159\u00edzkov\u00e1, foto: \u0160t\u011bp\u00e1nka Pisk\u00e1\u010dkov\u00e1<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"Design nen\u00ed jen o drah\u00fdch v\u00e1z\u00e1ch a sklen\u011bn\u00fdch plastik\u00e1ch, ale o ka\u017edodenn\u00edch v\u011bcech, kter\u00e9 m\u011bn\u00ed sv\u011bt k lep\u0161\u00edmu. Veronika Pa\u0159\u00edzkov\u00e1 se jako novin\u00e1\u0159ka a \u0161\u00e9fredaktorka magaz\u00ednu DesignNews v\u011bnuje mapov\u00e1n\u00ed \u010desk\u00e9ho […]","protected":false},"author":49,"featured_media":34030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"class_list":["post-34020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/34020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/comments?post=34020"}],"version-history":[{"count":3,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/34020\/revisions"}],"predecessor-version":[{"id":35547,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/34020\/revisions\/35547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media\/34030"}],"wp:attachment":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media?parent=34020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/categories?post=34020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}