Could you give us an insight into the theme of the upcoming edition?<\/strong><\/h4>\n\n\n\nThis year, we are approaching the theme differently than in previous years. Instead of a one-word slogan, we are working with thematic threads. It\u2019s important to note that \u201cBy Community, by Place, by Design\u201d is not the main communication line or one of the themes. It\u2019s more of a „subtitle“ for this year\u2019s edition. This phrase communicates the main idea of this year and highlights three key design directions\u2014social, innovative, and adaptable\u2014that we aim to promote and support both programmatically and thematically through Zlin Design Week. The focus this year is on integrating communities into the design process, fostering dialogue between them, and this subtitle underlines that idea perfectly.<\/p>\n\n\n\n
And those prepositions in front of the words are also crucial. The theme was always expressed in a single word or often just one topic, like Cooperation or Revolution. Last year\u2019s theme was „Future is…“, which was a bit different because with terms like Cooperation and Revolution, everyone has a clear association, but with „Future is…“, no one knows exactly what it means, yet it still piques everyone\u2019s interest. It suggests a direction but isn\u2019t fully defined or closed.<\/p>\n\n\n\n
<\/div>\n\n\n\nWhat is the main goal of the 11th edition of Zlin Design Week?<\/strong><\/h4>\n\n\n\nThe goal is primarily to involve the public in the design process and encourage designers to respond to people\u2019s needs. We want designers to critically reflect on their role in society, what they bring to it, and their role in the design process itself. We want the designer to get closer to people and listen to them. Design should address global challenges and situations, and that\u2019s what designers are here for. We aim to give design a friendly face while still engaging with industry-specific and academic topics.<\/p>\n\n\n\n
<\/div>\n\n\n\nThis year\u2019s theme wasn\u2019t created solely by Nat\u00e1lie; it was developed together with the program director Ond\u0159ej Stan\u011bk. How did the theme come about and how did the rest of the team react?<\/strong><\/h4>\n\n\n\nOndra Stan\u011bk and I started by developing contexts and theoretical ideas based on what we were reading, what was happening around us in the design community, and what we felt was not only relevant to the design world but also interesting for society. For the next three months, we validated the theme with other managers, pushed it further, and tried to figure out if and how it would work for the design community.<\/p>\n\n\n\n
It was really important for us that it wasn\u2019t just something that Ondra and I would write and then say, „Here\u2019s the theme, now work with it.“ First, everyone on the team had to understand it, understand the essence of what it means, and get on the same page. We also had a workshop where we ourselves had to express the upcoming theme. Thanks to our collaboration, we came up with great slogans and design elements.<\/p>\n\n\n\n
<\/div>\n\n\n\nWhere did you draw inspiration from when creating the background materials?<\/strong><\/h4>\n\n\n\nWe were inspired by the book Design for the Real World<\/em> by Viktor Papanek, who is considered the father of social design. In it, he argues that creatives and designers should use their skill sets for necessary things and work on projects that are beneficial to society. The main point of the book is the involvement of the end user\u2014the person who interacts with the final design. Additionally, Papanek suggests that everyone is a designer, which we don\u2019t want to undermine the importance of professional designers, but it\u2019s mainly about involving the end user in the process.<\/p>\n\n\n\n<\/div>\n\n\n\nWhen do you start thinking about the theme for the next edition?<\/strong><\/h4>\n\n\n\nEven before Zlin Design Week 2024, we already knew the key message and what we wanted to convey to the audience and participants of Zlin Design Week 2025. By March, we had a rough idea of the direction we were going in. By June, about a month after Zlin Design Week, we had these three contexts. By July, we had the theme written out\u2014what areas we wanted to address and what direction we wanted to take. In August and September, we started thinking about guests, but now, in the fall and winter, we\u2019re reaching out to specific people and putting the program together.<\/p>\n\n\n\n
<\/div>\n\n\n\nHow long have you been the dramaturge of ZDW?<\/strong><\/h4>\n\n\n\nLast year, I was the manager of Design KANT\u00ddNA (Design Cantine), and this year I took over the whole dramaturgy from Jitka Smol\u00edkov\u00e1. Also, last year was my first year with Zlin Design Week. Although I studied in Zl\u00edn before, I joined the team when I already had a job. I started in KANT\u00ddNA because I enjoy commenting on things and digging into them. I also brought dramaturgical ideas, but only for that project. This year, it\u2019s for the entire Zlin Design Week.<\/p>\n\n\n\n
<\/div>\n\n\n\nHow do your responsibilities differ from last year when you were in Design KANT\u00ddNA (Design Cantine)?<\/strong><\/h4>\n\n\n\nFirst of all, I\u2019m glad that I no longer have to manage Design KANT\u00ddNA on my own, and Karin Dugasov\u00e1, one of the team members, has taken over that role because she has much stronger managerial skills than I do. This allows me to focus on what I\u2019m best at and what I enjoy the most\u2014finding great speakers, connecting new design contexts with our content, and integrating those themes into this year\u2019s program. Besides that, my job involves overseeing everything that goes out regarding the theme and ensuring its clarity and accuracy.<\/p>\n\n\n\n
<\/div>\n\n\n\n\n![\"\"](\"https:\/\/zlindesignweek.com\/2026\/wp-content\/uploads\/2024\/11\/kopie-souboru-zdw-kantyna-vitrmivlajedovlasu-187-750x500.jpg\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/zlindesignweek.com\/2026\/wp-content\/uploads\/2024\/11\/natalie-vencovska-edited-750x750.jpg\")
<\/figure>\n<\/figure>\n\n\n\nI thank Nat\u00e1lie for taking the time for this interview, giving us insight into the upcoming edition, and explaining her role as the dramaturge. If you are interested in more behind-the-scenes information, you can listen to the Design KANT\u00ddNA podcast that she hosts. In the last two episodes, she discussed with Ond\u0159ej Stan\u011bk not only this year\u2019s theme but also the process of organizing Zlin Design Week.<\/p>\n","protected":false},"excerpt":{"rendered":"The theme for next year’s edition has been revealed, and preparations are already in full swing. The 11th edition stands out with its approach to dramaturgy […]","protected":false},"author":49,"featured_media":29563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"class_list":["post-29530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/comments?post=29530"}],"version-history":[{"count":1,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29530\/revisions"}],"predecessor-version":[{"id":29531,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29530\/revisions\/29531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media\/29563"}],"wp:attachment":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media?parent=29530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/categories?post=29530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
What is the main goal of the 11th edition of Zlin Design Week?<\/strong><\/h4>\n\n\n\nThe goal is primarily to involve the public in the design process and encourage designers to respond to people\u2019s needs. We want designers to critically reflect on their role in society, what they bring to it, and their role in the design process itself. We want the designer to get closer to people and listen to them. Design should address global challenges and situations, and that\u2019s what designers are here for. We aim to give design a friendly face while still engaging with industry-specific and academic topics.<\/p>\n\n\n\n
<\/div>\n\n\n\nThis year\u2019s theme wasn\u2019t created solely by Nat\u00e1lie; it was developed together with the program director Ond\u0159ej Stan\u011bk. How did the theme come about and how did the rest of the team react?<\/strong><\/h4>\n\n\n\nOndra Stan\u011bk and I started by developing contexts and theoretical ideas based on what we were reading, what was happening around us in the design community, and what we felt was not only relevant to the design world but also interesting for society. For the next three months, we validated the theme with other managers, pushed it further, and tried to figure out if and how it would work for the design community.<\/p>\n\n\n\n
It was really important for us that it wasn\u2019t just something that Ondra and I would write and then say, „Here\u2019s the theme, now work with it.“ First, everyone on the team had to understand it, understand the essence of what it means, and get on the same page. We also had a workshop where we ourselves had to express the upcoming theme. Thanks to our collaboration, we came up with great slogans and design elements.<\/p>\n\n\n\n
<\/div>\n\n\n\nWhere did you draw inspiration from when creating the background materials?<\/strong><\/h4>\n\n\n\nWe were inspired by the book Design for the Real World<\/em> by Viktor Papanek, who is considered the father of social design. In it, he argues that creatives and designers should use their skill sets for necessary things and work on projects that are beneficial to society. The main point of the book is the involvement of the end user\u2014the person who interacts with the final design. Additionally, Papanek suggests that everyone is a designer, which we don\u2019t want to undermine the importance of professional designers, but it\u2019s mainly about involving the end user in the process.<\/p>\n\n\n\n<\/div>\n\n\n\nWhen do you start thinking about the theme for the next edition?<\/strong><\/h4>\n\n\n\nEven before Zlin Design Week 2024, we already knew the key message and what we wanted to convey to the audience and participants of Zlin Design Week 2025. By March, we had a rough idea of the direction we were going in. By June, about a month after Zlin Design Week, we had these three contexts. By July, we had the theme written out\u2014what areas we wanted to address and what direction we wanted to take. In August and September, we started thinking about guests, but now, in the fall and winter, we\u2019re reaching out to specific people and putting the program together.<\/p>\n\n\n\n
<\/div>\n\n\n\nHow long have you been the dramaturge of ZDW?<\/strong><\/h4>\n\n\n\nLast year, I was the manager of Design KANT\u00ddNA (Design Cantine), and this year I took over the whole dramaturgy from Jitka Smol\u00edkov\u00e1. Also, last year was my first year with Zlin Design Week. Although I studied in Zl\u00edn before, I joined the team when I already had a job. I started in KANT\u00ddNA because I enjoy commenting on things and digging into them. I also brought dramaturgical ideas, but only for that project. This year, it\u2019s for the entire Zlin Design Week.<\/p>\n\n\n\n
<\/div>\n\n\n\nHow do your responsibilities differ from last year when you were in Design KANT\u00ddNA (Design Cantine)?<\/strong><\/h4>\n\n\n\nFirst of all, I\u2019m glad that I no longer have to manage Design KANT\u00ddNA on my own, and Karin Dugasov\u00e1, one of the team members, has taken over that role because she has much stronger managerial skills than I do. This allows me to focus on what I\u2019m best at and what I enjoy the most\u2014finding great speakers, connecting new design contexts with our content, and integrating those themes into this year\u2019s program. Besides that, my job involves overseeing everything that goes out regarding the theme and ensuring its clarity and accuracy.<\/p>\n\n\n\n
<\/div>\n\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n<\/figure>\n\n\n\nI thank Nat\u00e1lie for taking the time for this interview, giving us insight into the upcoming edition, and explaining her role as the dramaturge. If you are interested in more behind-the-scenes information, you can listen to the Design KANT\u00ddNA podcast that she hosts. In the last two episodes, she discussed with Ond\u0159ej Stan\u011bk not only this year\u2019s theme but also the process of organizing Zlin Design Week.<\/p>\n","protected":false},"excerpt":{"rendered":"The theme for next year’s edition has been revealed, and preparations are already in full swing. The 11th edition stands out with its approach to dramaturgy […]","protected":false},"author":49,"featured_media":29563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"class_list":["post-29530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/comments?post=29530"}],"version-history":[{"count":1,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29530\/revisions"}],"predecessor-version":[{"id":29531,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29530\/revisions\/29531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media\/29563"}],"wp:attachment":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media?parent=29530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/categories?post=29530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
This year\u2019s theme wasn\u2019t created solely by Nat\u00e1lie; it was developed together with the program director Ond\u0159ej Stan\u011bk. How did the theme come about and how did the rest of the team react?<\/strong><\/h4>\n\n\n\nOndra Stan\u011bk and I started by developing contexts and theoretical ideas based on what we were reading, what was happening around us in the design community, and what we felt was not only relevant to the design world but also interesting for society. For the next three months, we validated the theme with other managers, pushed it further, and tried to figure out if and how it would work for the design community.<\/p>\n\n\n\n
It was really important for us that it wasn\u2019t just something that Ondra and I would write and then say, „Here\u2019s the theme, now work with it.“ First, everyone on the team had to understand it, understand the essence of what it means, and get on the same page. We also had a workshop where we ourselves had to express the upcoming theme. Thanks to our collaboration, we came up with great slogans and design elements.<\/p>\n\n\n\n
<\/div>\n\n\n\nWhere did you draw inspiration from when creating the background materials?<\/strong><\/h4>\n\n\n\nWe were inspired by the book Design for the Real World<\/em> by Viktor Papanek, who is considered the father of social design. In it, he argues that creatives and designers should use their skill sets for necessary things and work on projects that are beneficial to society. The main point of the book is the involvement of the end user\u2014the person who interacts with the final design. Additionally, Papanek suggests that everyone is a designer, which we don\u2019t want to undermine the importance of professional designers, but it\u2019s mainly about involving the end user in the process.<\/p>\n\n\n\n<\/div>\n\n\n\nWhen do you start thinking about the theme for the next edition?<\/strong><\/h4>\n\n\n\nEven before Zlin Design Week 2024, we already knew the key message and what we wanted to convey to the audience and participants of Zlin Design Week 2025. By March, we had a rough idea of the direction we were going in. By June, about a month after Zlin Design Week, we had these three contexts. By July, we had the theme written out\u2014what areas we wanted to address and what direction we wanted to take. In August and September, we started thinking about guests, but now, in the fall and winter, we\u2019re reaching out to specific people and putting the program together.<\/p>\n\n\n\n
<\/div>\n\n\n\nHow long have you been the dramaturge of ZDW?<\/strong><\/h4>\n\n\n\nLast year, I was the manager of Design KANT\u00ddNA (Design Cantine), and this year I took over the whole dramaturgy from Jitka Smol\u00edkov\u00e1. Also, last year was my first year with Zlin Design Week. Although I studied in Zl\u00edn before, I joined the team when I already had a job. I started in KANT\u00ddNA because I enjoy commenting on things and digging into them. I also brought dramaturgical ideas, but only for that project. This year, it\u2019s for the entire Zlin Design Week.<\/p>\n\n\n\n
<\/div>\n\n\n\nHow do your responsibilities differ from last year when you were in Design KANT\u00ddNA (Design Cantine)?<\/strong><\/h4>\n\n\n\nFirst of all, I\u2019m glad that I no longer have to manage Design KANT\u00ddNA on my own, and Karin Dugasov\u00e1, one of the team members, has taken over that role because she has much stronger managerial skills than I do. This allows me to focus on what I\u2019m best at and what I enjoy the most\u2014finding great speakers, connecting new design contexts with our content, and integrating those themes into this year\u2019s program. Besides that, my job involves overseeing everything that goes out regarding the theme and ensuring its clarity and accuracy.<\/p>\n\n\n\n
<\/div>\n\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n<\/figure>\n\n\n\nI thank Nat\u00e1lie for taking the time for this interview, giving us insight into the upcoming edition, and explaining her role as the dramaturge. If you are interested in more behind-the-scenes information, you can listen to the Design KANT\u00ddNA podcast that she hosts. In the last two episodes, she discussed with Ond\u0159ej Stan\u011bk not only this year\u2019s theme but also the process of organizing Zlin Design Week.<\/p>\n","protected":false},"excerpt":{"rendered":"The theme for next year’s edition has been revealed, and preparations are already in full swing. The 11th edition stands out with its approach to dramaturgy […]","protected":false},"author":49,"featured_media":29563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"class_list":["post-29530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/comments?post=29530"}],"version-history":[{"count":1,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29530\/revisions"}],"predecessor-version":[{"id":29531,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29530\/revisions\/29531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media\/29563"}],"wp:attachment":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media?parent=29530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/categories?post=29530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Where did you draw inspiration from when creating the background materials?<\/strong><\/h4>\n\n\n\nWe were inspired by the book Design for the Real World<\/em> by Viktor Papanek, who is considered the father of social design. In it, he argues that creatives and designers should use their skill sets for necessary things and work on projects that are beneficial to society. The main point of the book is the involvement of the end user\u2014the person who interacts with the final design. Additionally, Papanek suggests that everyone is a designer, which we don\u2019t want to undermine the importance of professional designers, but it\u2019s mainly about involving the end user in the process.<\/p>\n\n\n\n<\/div>\n\n\n\nWhen do you start thinking about the theme for the next edition?<\/strong><\/h4>\n\n\n\nEven before Zlin Design Week 2024, we already knew the key message and what we wanted to convey to the audience and participants of Zlin Design Week 2025. By March, we had a rough idea of the direction we were going in. By June, about a month after Zlin Design Week, we had these three contexts. By July, we had the theme written out\u2014what areas we wanted to address and what direction we wanted to take. In August and September, we started thinking about guests, but now, in the fall and winter, we\u2019re reaching out to specific people and putting the program together.<\/p>\n\n\n\n
<\/div>\n\n\n\nHow long have you been the dramaturge of ZDW?<\/strong><\/h4>\n\n\n\nLast year, I was the manager of Design KANT\u00ddNA (Design Cantine), and this year I took over the whole dramaturgy from Jitka Smol\u00edkov\u00e1. Also, last year was my first year with Zlin Design Week. Although I studied in Zl\u00edn before, I joined the team when I already had a job. I started in KANT\u00ddNA because I enjoy commenting on things and digging into them. I also brought dramaturgical ideas, but only for that project. This year, it\u2019s for the entire Zlin Design Week.<\/p>\n\n\n\n
<\/div>\n\n\n\nHow do your responsibilities differ from last year when you were in Design KANT\u00ddNA (Design Cantine)?<\/strong><\/h4>\n\n\n\nFirst of all, I\u2019m glad that I no longer have to manage Design KANT\u00ddNA on my own, and Karin Dugasov\u00e1, one of the team members, has taken over that role because she has much stronger managerial skills than I do. This allows me to focus on what I\u2019m best at and what I enjoy the most\u2014finding great speakers, connecting new design contexts with our content, and integrating those themes into this year\u2019s program. Besides that, my job involves overseeing everything that goes out regarding the theme and ensuring its clarity and accuracy.<\/p>\n\n\n\n
<\/div>\n\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n<\/figure>\n\n\n\nI thank Nat\u00e1lie for taking the time for this interview, giving us insight into the upcoming edition, and explaining her role as the dramaturge. If you are interested in more behind-the-scenes information, you can listen to the Design KANT\u00ddNA podcast that she hosts. In the last two episodes, she discussed with Ond\u0159ej Stan\u011bk not only this year\u2019s theme but also the process of organizing Zlin Design Week.<\/p>\n","protected":false},"excerpt":{"rendered":"The theme for next year’s edition has been revealed, and preparations are already in full swing. The 11th edition stands out with its approach to dramaturgy […]","protected":false},"author":49,"featured_media":29563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"class_list":["post-29530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/comments?post=29530"}],"version-history":[{"count":1,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29530\/revisions"}],"predecessor-version":[{"id":29531,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29530\/revisions\/29531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media\/29563"}],"wp:attachment":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media?parent=29530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/categories?post=29530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
When do you start thinking about the theme for the next edition?<\/strong><\/h4>\n\n\n\nEven before Zlin Design Week 2024, we already knew the key message and what we wanted to convey to the audience and participants of Zlin Design Week 2025. By March, we had a rough idea of the direction we were going in. By June, about a month after Zlin Design Week, we had these three contexts. By July, we had the theme written out\u2014what areas we wanted to address and what direction we wanted to take. In August and September, we started thinking about guests, but now, in the fall and winter, we\u2019re reaching out to specific people and putting the program together.<\/p>\n\n\n\n
<\/div>\n\n\n\nHow long have you been the dramaturge of ZDW?<\/strong><\/h4>\n\n\n\nLast year, I was the manager of Design KANT\u00ddNA (Design Cantine), and this year I took over the whole dramaturgy from Jitka Smol\u00edkov\u00e1. Also, last year was my first year with Zlin Design Week. Although I studied in Zl\u00edn before, I joined the team when I already had a job. I started in KANT\u00ddNA because I enjoy commenting on things and digging into them. I also brought dramaturgical ideas, but only for that project. This year, it\u2019s for the entire Zlin Design Week.<\/p>\n\n\n\n
<\/div>\n\n\n\nHow do your responsibilities differ from last year when you were in Design KANT\u00ddNA (Design Cantine)?<\/strong><\/h4>\n\n\n\nFirst of all, I\u2019m glad that I no longer have to manage Design KANT\u00ddNA on my own, and Karin Dugasov\u00e1, one of the team members, has taken over that role because she has much stronger managerial skills than I do. This allows me to focus on what I\u2019m best at and what I enjoy the most\u2014finding great speakers, connecting new design contexts with our content, and integrating those themes into this year\u2019s program. Besides that, my job involves overseeing everything that goes out regarding the theme and ensuring its clarity and accuracy.<\/p>\n\n\n\n
<\/div>\n\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n<\/figure>\n\n\n\nI thank Nat\u00e1lie for taking the time for this interview, giving us insight into the upcoming edition, and explaining her role as the dramaturge. If you are interested in more behind-the-scenes information, you can listen to the Design KANT\u00ddNA podcast that she hosts. In the last two episodes, she discussed with Ond\u0159ej Stan\u011bk not only this year\u2019s theme but also the process of organizing Zlin Design Week.<\/p>\n","protected":false},"excerpt":{"rendered":"The theme for next year’s edition has been revealed, and preparations are already in full swing. The 11th edition stands out with its approach to dramaturgy […]","protected":false},"author":49,"featured_media":29563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"class_list":["post-29530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/comments?post=29530"}],"version-history":[{"count":1,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29530\/revisions"}],"predecessor-version":[{"id":29531,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29530\/revisions\/29531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media\/29563"}],"wp:attachment":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media?parent=29530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/categories?post=29530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
How long have you been the dramaturge of ZDW?<\/strong><\/h4>\n\n\n\nLast year, I was the manager of Design KANT\u00ddNA (Design Cantine), and this year I took over the whole dramaturgy from Jitka Smol\u00edkov\u00e1. Also, last year was my first year with Zlin Design Week. Although I studied in Zl\u00edn before, I joined the team when I already had a job. I started in KANT\u00ddNA because I enjoy commenting on things and digging into them. I also brought dramaturgical ideas, but only for that project. This year, it\u2019s for the entire Zlin Design Week.<\/p>\n\n\n\n
<\/div>\n\n\n\nHow do your responsibilities differ from last year when you were in Design KANT\u00ddNA (Design Cantine)?<\/strong><\/h4>\n\n\n\nFirst of all, I\u2019m glad that I no longer have to manage Design KANT\u00ddNA on my own, and Karin Dugasov\u00e1, one of the team members, has taken over that role because she has much stronger managerial skills than I do. This allows me to focus on what I\u2019m best at and what I enjoy the most\u2014finding great speakers, connecting new design contexts with our content, and integrating those themes into this year\u2019s program. Besides that, my job involves overseeing everything that goes out regarding the theme and ensuring its clarity and accuracy.<\/p>\n\n\n\n
<\/div>\n\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n<\/figure>\n\n\n\nI thank Nat\u00e1lie for taking the time for this interview, giving us insight into the upcoming edition, and explaining her role as the dramaturge. If you are interested in more behind-the-scenes information, you can listen to the Design KANT\u00ddNA podcast that she hosts. In the last two episodes, she discussed with Ond\u0159ej Stan\u011bk not only this year\u2019s theme but also the process of organizing Zlin Design Week.<\/p>\n","protected":false},"excerpt":{"rendered":"The theme for next year’s edition has been revealed, and preparations are already in full swing. The 11th edition stands out with its approach to dramaturgy […]","protected":false},"author":49,"featured_media":29563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"class_list":["post-29530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/comments?post=29530"}],"version-history":[{"count":1,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29530\/revisions"}],"predecessor-version":[{"id":29531,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29530\/revisions\/29531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media\/29563"}],"wp:attachment":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media?parent=29530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/categories?post=29530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
How do your responsibilities differ from last year when you were in Design KANT\u00ddNA (Design Cantine)?<\/strong><\/h4>\n\n\n\nFirst of all, I\u2019m glad that I no longer have to manage Design KANT\u00ddNA on my own, and Karin Dugasov\u00e1, one of the team members, has taken over that role because she has much stronger managerial skills than I do. This allows me to focus on what I\u2019m best at and what I enjoy the most\u2014finding great speakers, connecting new design contexts with our content, and integrating those themes into this year\u2019s program. Besides that, my job involves overseeing everything that goes out regarding the theme and ensuring its clarity and accuracy.<\/p>\n\n\n\n
<\/div>\n\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n<\/figure>\n\n\n\nI thank Nat\u00e1lie for taking the time for this interview, giving us insight into the upcoming edition, and explaining her role as the dramaturge. If you are interested in more behind-the-scenes information, you can listen to the Design KANT\u00ddNA podcast that she hosts. In the last two episodes, she discussed with Ond\u0159ej Stan\u011bk not only this year\u2019s theme but also the process of organizing Zlin Design Week.<\/p>\n","protected":false},"excerpt":{"rendered":"The theme for next year’s edition has been revealed, and preparations are already in full swing. The 11th edition stands out with its approach to dramaturgy […]","protected":false},"author":49,"featured_media":29563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"class_list":["post-29530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/comments?post=29530"}],"version-history":[{"count":1,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29530\/revisions"}],"predecessor-version":[{"id":29531,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29530\/revisions\/29531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media\/29563"}],"wp:attachment":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media?parent=29530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/categories?post=29530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/figure>\n\n\n\n<\/figure>\n<\/figure>\n\n\n\nI thank Nat\u00e1lie for taking the time for this interview, giving us insight into the upcoming edition, and explaining her role as the dramaturge. If you are interested in more behind-the-scenes information, you can listen to the Design KANT\u00ddNA podcast that she hosts. In the last two episodes, she discussed with Ond\u0159ej Stan\u011bk not only this year\u2019s theme but also the process of organizing Zlin Design Week.<\/p>\n","protected":false},"excerpt":{"rendered":"The theme for next year’s edition has been revealed, and preparations are already in full swing. The 11th edition stands out with its approach to dramaturgy […]","protected":false},"author":49,"featured_media":29563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"class_list":["post-29530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/comments?post=29530"}],"version-history":[{"count":1,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29530\/revisions"}],"predecessor-version":[{"id":29531,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29530\/revisions\/29531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media\/29563"}],"wp:attachment":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media?parent=29530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/categories?post=29530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}