{"id":29525,"date":"2024-11-28T10:00:00","date_gmt":"2024-11-28T09:00:00","guid":{"rendered":"https:\/\/zlindesignweek.com\/2026\/?p=29525"},"modified":"2024-11-28T12:25:09","modified_gmt":"2024-11-28T11:25:09","slug":"dramaturgyne-natalie-vencovska-o-11-rocniku-zlin-design-weeku-novy-smer-nove-vyzvy","status":"publish","type":"post","link":"https:\/\/zlindesignweek.com\/2026\/2024\/11\/28\/dramaturgyne-natalie-vencovska-o-11-rocniku-zlin-design-weeku-novy-smer-nove-vyzvy\/","title":{"rendered":"DRAMATURGYN\u011a NAT\u00c1LIE VENCOVSK\u00c1 O 11. RO\u010cN\u00cdKU ZLIN DESIGN WEEKU: NOV\u00dd SM\u011aR, NOV\u00c9 V\u00ddZVY"},"content":{"rendered":"\n

T\u00e9ma pro p\u0159\u00ed\u0161t\u00ed ro\u010dn\u00edk bylo odhaleno a p\u0159\u00edpravy jsou ji\u017e v pln\u00e9m proudu. 11. ro\u010dn\u00edk se odli\u0161uje sv\u00fdm p\u0159\u00edstupem k dramaturgii i k t\u00e9matu, kter\u00e9 t\u00fdm organiz\u00e1tor\u016f festivalu pojal letos origin\u00e1ln\u011b. Tento nov\u00fd sm\u011br jsme probrali s novou dramaturgyn\u00ed Zlin Design Weeku, Nat\u00e1li\u00ed Vencovskou, kter\u00e1 tuto funkci p\u0159evzala po Jitce Smol\u00edkov\u00e9. Zlin Design Week ani dramaturgie j\u00ed nejsou ciz\u00ed, proto\u017ee v lo\u0148sk\u00e9m roce byla mana\u017eerkou Design KANT\u00ddNY, kde se krom\u011b veden\u00ed t\u00fdmu pod\u00edlela i na jej\u00ed dramaturgii. Co v\u0161echno jej\u00ed role obn\u00e1\u0161\u00ed? Jak\u00fd je c\u00edl 11. ro\u010dn\u00edku a \u010d\u00edm je inspirov\u00e1no leto\u0161n\u00ed t\u00e9ma? To n\u00e1m Nat\u00e1lie prozrad\u00ed v tomto rozhovoru.<\/p>\n\n\n\n

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Mohla bys n\u00e1m p\u0159ibl\u00ed\u017eit t\u00e9ma nadch\u00e1zej\u00edc\u00edho ro\u010dn\u00edku?<\/strong><\/h4>\n\n\n\n

Letos s t\u00e9matem pracujeme jinak ne\u017e v p\u0159edchoz\u00edch letech. Nyn\u00ed m\u00edsto jednoslovn\u00e9ho hesla pracujeme s t\u00e9matick\u00fdmi linkami. Je d\u016fle\u017eit\u00e9, aby to nevyzn\u011blo, \u017ee \u201cBy Community, by place, by design\u201d<\/em> je bu\u010f hlavn\u00ed komunika\u010dn\u00ed linka nebo jedno z t\u00e9mat. By community, by place, by design<\/em> je sp\u00ed\u0161 takov\u00fd \u201cpodtitulek\u201d leto\u0161n\u00edho ro\u010dn\u00edku. Toto tvrzen\u00ed, podtitul, komunikuje hlavn\u00ed my\u0161lenku leto\u0161n\u00edho ro\u010dn\u00edku a podtrhuje t\u0159i oborov\u00e9 sm\u011bry designu – soci\u00e1ln\u00ed, inovativn\u00ed a adaptabiln\u00ed, kter\u00e9 jsme si dali za c\u00edl se Zlin Design Weekem \u0161\u00ed\u0159it d\u00e1l a podporovat i programov\u011b i t\u00e9maticky. Leto\u0161n\u00ed zam\u011b\u0159en\u00ed je pak na za\u010dlen\u011bn\u00ed komunit do design\u00e9rsk\u00fdch proces\u016f, na dialog mezi nimi, co\u017e n\u00e1m tenhle podtitulek skv\u011ble podtrhuje. <\/p>\n\n\n\n

A ty p\u0159edlo\u017eky p\u0159ed slovy jsou tak\u00e9 stra\u0161n\u011b d\u016fle\u017eit\u00e9. V\u017edy bylo t\u00e9ma vyj\u00e1d\u0159en\u00e9 jedn\u00edm slovem nebo to \u010dasto bylo jedno t\u00e9ma, jako nap\u0159\u00edklad: Spolupr\u00e1ce, Revoluce. Loni bylo Future is\u2026, co\u017e u\u017e bylo tro\u0161ku odli\u0161n\u00e9, proto\u017ee pod Spoluprac\u00ed a Revoluc\u00ed se v\u0161em vybav\u00ed jedna v\u011bc, ale u Future is\u2026, to u\u017e vlastn\u011b nikdo nev\u00ed, co to znamen\u00e1, ale v\u0161echny n\u00e1s to z\u00e1rove\u0148 zaj\u00edm\u00e1. Nazna\u010duje to ten sm\u011br, ale nen\u00ed to hotov\u00e9 nebo uzav\u0159en\u00e9.<\/span><\/p>\n\n\n\n

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Co je hlavn\u00edm c\u00edlem 11. ro\u010dn\u00edku Zlin Design Weeku?<\/strong><\/h4>\n\n\n\n

C\u00edlem je p\u0159edev\u0161\u00edm zapojit ve\u0159ejnost do design\u00e9rsk\u00e9ho procesu a povzbudit design\u00e9ry k reakci na pot\u0159eby lid\u00ed. Jde n\u00e1m tedy o kritick\u00e9 zamy\u0161len\u00ed u design\u00e9r\u016f, jak\u00e1 je jejich role ve spole\u010dnosti, co p\u0159in\u00e1\u0161\u00ed a jak\u00e1 je i jejich role v design procesu. Chceme, aby se design\u00e9r p\u0159ibl\u00ed\u017eil lidem a naslouchal jim. Design by m\u011bl \u0159e\u0161it glob\u00e1ln\u011bj\u0161\u00ed v\u00fdzvy a situace. Od toho tady design\u00e9\u0159i jsou. Chceme designu d\u00e1t p\u0159\u00e1telskou tv\u00e1\u0159, ale z\u00e1rove\u0148 se chceme zaob\u00edrat oborov\u00fdmi a akademick\u00fdmi t\u00e9maty.<\/p>\n\n\n\n

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Leto\u0161n\u00ed t\u00e9ma netvo\u0159ila Nat\u00e1lie sama, ale spole\u010dn\u011b s programov\u00fdm \u0159editelem Ond\u0159ejem Sta\u0148kem. Jak t\u00e9ma vzniklo a jak na n\u011bj reagoval zbytek t\u00fdmu?<\/strong><\/h4>\n\n\n\n

Za\u010dali jsme s Ondrou Sta\u0148kem rozv\u00edjet kontexty a teoretick\u00e9 n\u00e1pady na z\u00e1klad\u011b toho, co jsme \u010detli, co kolem n\u00e1s v design\u00e9rsk\u00e9 komunit\u011b pro\u0161lo a co n\u00e1m p\u0159i\u0161lo, \u017ee nen\u00ed v\u00e1zan\u00e9 jenom na design sv\u011bt, ale je to zaj\u00edmav\u00e9 t\u00e9ma i pro spole\u010dnost. N\u00e1sleduj\u00edc\u00ed t\u0159i m\u011bs\u00edce jsme pak t\u00e9ma ov\u011b\u0159ovali s dal\u0161\u00edmi mana\u017eery, posouvali ho d\u00e1l a sna\u017eili se p\u0159ij\u00edt na to, jestli a jak je funk\u010dn\u00ed pro design\u00e9rskou komunitu.<\/p>\n\n\n\n

Pro n\u00e1s bylo stra\u0161n\u011b d\u016fle\u017eit\u00e9, \u017ee to nebude tak, \u017ee j\u00e1 a Ondra Stan\u011bk n\u011bco nap\u00ed\u0161eme a \u0159ekneme \u2013 tady m\u00e1te t\u00e9ma a n\u011bjak ho rozpracujte. Prvn\u011b to museli v\u0161ichni mana\u017ee\u0159i pochopit, pochopit podstatu toho, co to znamen\u00e1, a abychom byli v\u0161ichni na jedn\u00e9 vln\u011b. Z\u00e1rove\u0148 jsme m\u011bli workshop, na kter\u00e9m jsme my sami m\u011bli ztv\u00e1rnit nadch\u00e1zej\u00edc\u00ed t\u00e9ma. D\u00edky vz\u00e1jemn\u00e9 spolupr\u00e1ci z toho vznikly super slogany a tvarov\u00e9 prvky.<\/p>\n\n\n\n

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Z jak\u00fdch zdroj\u016f jste \u010derpali p\u0159i skl\u00e1d\u00e1n\u00ed podklad\u016f?<\/strong><\/h4>\n\n\n\n

Inspirovali jsme se kn\u00ed\u017ekou \u201aDesign for the real world\u2018<\/em> od Viktora Pap\u00e1nka, kter\u00fd je otec soci\u00e1ln\u00edho designu. Mluv\u00ed v n\u00ed o tom, \u017ee by kreativci a design\u00e9\u0159i m\u011bli sv\u016fj soubor dovednost\u00ed vyu\u017e\u00edvat k pot\u0159ebn\u00fdm v\u011bcem a aby d\u011blali prosp\u011b\u0161nou v\u011bc. Hlavn\u00ed pointou knihy je, \u017ee popisuje zapojen\u00ed koncov\u00e9ho u\u017eivatele – toho, kdo se s fin\u00e1ln\u00edm designem dostane do styku. Krom\u011b toho \u0159\u00edk\u00e1, \u017ee ka\u017ed\u00fd je design\u00e9r, co\u017e my nechceme ub\u00edrat z d\u016fle\u017eitosti profesionality design\u00e9r\u016f, ale jde hlavn\u011b o zapojen\u00ed koncov\u00e9ho u\u017eivatele do procesu.<\/p>\n\n\n\n

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Kdy se za\u010d\u00edn\u00e1 uva\u017eovat nad t\u00e9matem pro dal\u0161\u00ed ro\u010dn\u00edk?<\/strong><\/h4>\n\n\n\n

U\u017e p\u0159edt\u00edm, ne\u017e byl Zlin Design Week 2024, tak jsme u\u017e v\u011bd\u011bli pointu a co chceme div\u00e1k\u016fm a \u00fa\u010dastn\u00edk\u016fm Zlin Design Weeku 2025 p\u0159edat. V b\u0159eznu jsme cca v\u011bd\u011bli, jak\u00fdm sm\u011brem p\u016fjdeme. V \u010dervnu, asi m\u011bs\u00edc po konci Zlin Design Weeku, jsme u\u017e m\u011bli tyto t\u0159i kontexty. V \u010dervenci jsme m\u011bli t\u00e9ma sepsan\u00e9 \u2013 jak\u00e9 okruhy chceme rozeb\u00edrat, jak\u00fdm sm\u011brem chceme j\u00edt. V srpnu a v z\u00e1\u0159\u00ed jsme za\u010dali p\u0159em\u00fd\u0161let nad hosty, ale a\u017e te\u010f na podzim a v zim\u011b budeme oslovovat konkr\u00e9tn\u00ed lidi a d\u00e1vat dohromady program<\/p>\n\n\n\n

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Jak dlouho jsi dramaturgyn\u00ed ZDW?<\/strong><\/h4>\n\n\n\n

Loni jsem d\u011blala mana\u017eerku Design KANT\u00ddNY a letos jsem p\u0159ebrala od Jitky Smol\u00edkov\u00e9 celou dramaturgii. Z\u00e1rove\u0148 lo\u0148sk\u00fd ro\u010dn\u00edk byl i m\u016fj prvn\u00ed rok ve Zlin Design Weeku. I kdy\u017e jsem d\u0159\u00edve studovala ve Zl\u00edn\u011b, tak jsem do t\u00fdmu vkro\u010dila v moment, kdy jsem m\u011bla pr\u00e1ci. Za\u010d\u00ednala jsem v KANT\u00ddN\u011a, proto\u017ee m\u011b bav\u00ed v\u011bci komentovat a r\u00fdpat do nich. P\u0159ich\u00e1zela jsem i s dramaturgick\u00fdmi v\u011bcmi, ale pouze tam. Letos to je pro cel\u00fd Zlin Design Week.<\/p>\n\n\n\n

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Jak se li\u0161\u00ed Tv\u00e9 povinnosti oproti lo\u0148sk\u00e9mu roku, kdy jsi byla v Design KANT\u00ddN\u011a?<\/strong><\/h4>\n\n\n\n

Zaprv\u00e9 jsem r\u00e1da, \u017ee u\u017e Design KANT\u00ddNU nemus\u00edm mana\u017eerovat sama a tuto funkci p\u0159evzala jedna ze \u010dlenek t\u00fdmu – Karin Dugasov\u00e1, proto\u017ee m\u00e1 daleko siln\u011bj\u0161\u00ed mana\u017eersk\u00e9 schopnosti, ne\u017e j\u00e1. J\u00e1 se tak m\u016f\u017eu v\u011bnovat tomu, co mi jde a co m\u011b bav\u00ed nejv\u00edc – hled\u00e1n\u00ed skv\u011bl\u00fdch \u0159e\u010dn\u00edk\u016f, propojov\u00e1n\u00ed nov\u00fdch kontext\u016f designu s na\u0161\u00edm obsahem a dosazov\u00e1n\u00ed t\u011bchto t\u00e9mat do leto\u0161n\u00edho programu. Krom\u011b toho je mou n\u00e1pln\u00ed kontrolovat v\u0161e, co jde ven ohledn\u011b t\u00e9matu a zaru\u010dit srozumitelnost a spr\u00e1vnost.\u00a0<\/p>\n\n\n\n

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D\u011bkuji Nat\u00e1li\u00ed, \u017ee si ud\u011blala na tento rozhovor \u010das, p\u0159ibl\u00ed\u017eila n\u00e1m n\u00e1sleduj\u00edc\u00ed ro\u010dn\u00edk a jej\u00ed roli dramaturgyn\u011b. Pokud V\u00e1s zaj\u00edm\u00e1 v\u00edce z\u00e1kulisn\u00edch informac\u00ed, m\u016f\u017eete si poslechnout podcast Design KANT\u00ddNA, kter\u00fd moderuje. V posledn\u00edch dvou d\u00edlech <\/em>probrala s Ond\u0159ejem Sta\u0148kem nejen leto\u0161n\u00ed t\u00e9ma, ale i to, jak se d\u011bl\u00e1 Zlin Design Week.<\/p>\n","protected":false},"excerpt":{"rendered":"T\u00e9ma pro p\u0159\u00ed\u0161t\u00ed ro\u010dn\u00edk bylo odhaleno a p\u0159\u00edpravy jsou ji\u017e v pln\u00e9m proudu. 11. ro\u010dn\u00edk se odli\u0161uje sv\u00fdm p\u0159\u00edstupem k dramaturgii i k t\u00e9matu, kter\u00e9 t\u00fdm organiz\u00e1tor\u016f festivalu pojal letos origin\u00e1ln\u011b. […]","protected":false},"author":49,"featured_media":29563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"class_list":["post-29525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/comments?post=29525"}],"version-history":[{"count":1,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29525\/revisions"}],"predecessor-version":[{"id":29529,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/29525\/revisions\/29529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media\/29563"}],"wp:attachment":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media?parent=29525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/categories?post=29525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}