{"id":21773,"date":"2024-01-17T20:00:13","date_gmt":"2024-01-17T19:00:13","guid":{"rendered":"https:\/\/zlindesignweek.com\/2024\/?p=21773"},"modified":"2024-01-17T20:41:42","modified_gmt":"2024-01-17T19:41:42","slug":"z-rad-soutezicich-pres-bednu-az-do-kresla-poroty-dobre-napady-nevznikaju-jednoducho-a-obcas-to-proste-musite-odsediet-rika-adrian-gubrica","status":"publish","type":"post","link":"https:\/\/zlindesignweek.com\/2026\/2024\/01\/17\/z-rad-soutezicich-pres-bednu-az-do-kresla-poroty-dobre-napady-nevznikaju-jednoducho-a-obcas-to-proste-musite-odsediet-rika-adrian-gubrica\/","title":{"rendered":"Z \u0159ad sout\u011b\u017e\u00edc\u00edch, p\u0159es bednu a\u017e do k\u0159esla poroty: \u201eDobr\u00e9 n\u00e1pady nevznikaj\u00fa jednoducho a ob\u010das to proste mus\u00edte \u201eodsedie\u0165,\u201c \u0159\u00edk\u00e1 Adri\u00e1n Gubrica"},"content":{"rendered":"\n
\n

Des\u00e1t\u00fd Zlin Design Week nech\u00e1v\u00e1 sv\u00e9 br\u00e1ny sout\u011b\u017ee pro mlad\u00e9 design\u00e9ry do 30 let, Best in Design, st\u00e1le otev\u0159en\u00e9. Roz\u0161i\u0159uje horizonty um\u011bn\u00ed, vede k inspiraci a nazna\u010duje budoucnost. Jak b\u00fdt jedn\u00edm z t\u011bch, co jej p\u0159ek\u00e1\u017eky na cest\u011b k c\u00edli poh\u00e1n\u011bj\u00ed vp\u0159ed a ka\u017ed\u00e1 v\u00fdzva skr\u00fdv\u00e1 nov\u00fd za\u010d\u00e1tek a p\u0159\u00edle\u017eitost zaz\u00e1\u0159it? Nejen nad t\u00edmto t\u00e9matem jsme diskutovali s jedn\u00edm z porotc\u016f, Adri\u00e1nom Gubricou, kter\u00fd si sout\u011b\u017e za\u017eil na vlastn\u00ed k\u016f\u017ei v kategorii Communication Design.<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n
\n

Adri\u00e1n, co V\u00e1s motivovalo se p\u0159ihl\u00e1sit do sout\u011b\u017ee Best in Design (BiD)?<\/strong><\/h4>\n\n\n\n

Jsem celkom sout\u011b\u017eiv\u00fd tip, tak\u017ee jsem se po\u010das sv\u00e9ho \u0161t\u00fadia p\u0159ihla\u0161oval do v\u00edce sout\u011b\u017e\u00ed. P\u0159i\u0161lo mi v\u017edy prosp\u011b\u0161n\u00e9 porovn\u00e1vat sv\u00e9 projekty v konkurenci dal\u0161\u00edch student\u016f z r\u016fzn\u00fdch \u0161kol nap\u0159\u00ed\u010d \u010ceskem, Slovenskem a zahrani\u010d\u00edm.<\/p>\n\n\n\n

Do s\u00fa\u0165a\u017ee Best in Design som sa preto hl\u00e1sil opakovane a samozrejme d\u00fafal, \u017ee sa raz umiestnim na predn\u00fdch prie\u010dkach. A mo\u017eno to bolo aj t\u00fdmi plag\u00e1tmi, ktor\u00e9 ka\u017ed\u00fd rok lepia organiz\u00e1tori nad p\u00e1nske piso\u00e1re v univerzitnej budove U16 Univerzity Tom\u00e1\u0161a Bati (sm\u00edch<\/em>), a ktor\u00e9 bolo \u0165a\u017ek\u00e9 ignorova\u0165.<\/p>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n
\n
\"\"
Vlevo, v\u00edt\u011bz kategorie Communication Design Adri\u00e1n Gubrica<\/figcaption><\/figure><\/div><\/div><\/div>\n\n\n\n
<\/div>\n\n\n\n
\n

Co pro V\u00e1s hr\u00e1lo nejv\u011bt\u0161\u00ed roli p\u0159i rozhodov\u00e1n\u00ed se do BiD p\u0159ihl\u00e1sit? Bylo n\u011bco, co v\u00e1s nech\u00e1valo na v\u00e1\u017ek\u00e1ch?<\/strong><\/h4>\n\n\n\n
\n

Samozrejme vypl\u0148ova\u0165 zd\u013ahav\u00e9 prihl\u00e1\u0161ky, \u010d\u00edta\u0165 podmienky a prer\u00e1ba\u0165 ka\u017ed\u00fd projekt na \u0161pecifick\u00e9 po\u017eiadavky s\u00fa\u0165a\u017ee nikoho nebav\u00ed, a ak to chce \u010dlovek urobi\u0165 poctivo, tak to trv\u00e1 aj nieko\u013eko hod\u00edn. V pr\u00edpade, \u017ee toho m\u00e1 \u010dlovek pr\u00e1ve ve\u013ea, tak to dok\u00e1\u017ee dos\u0165 ovplyvni\u0165 rozhodovanie o tom, \u010di sa na to d\u00e1 alebo nie.<\/p>\n<\/div><\/div>\n\n\n\n

<\/div>\n<\/div><\/div>\n\n\n\n
\n

A co byste v tuto chv\u00edli poradil mlad\u00fdm design\u00e9r\u016fm, kte\u0159\u00ed se pot\u00fdkaj\u00ed s podobn\u00fdmi pochybami?<\/strong><\/h4>\n\n\n\n

Mysl\u00edm si, \u017ee ve\u013ea mlad\u00fdch dizajn\u00e9rov sa okrem vypl\u0148ovania prihl\u00e1\u0161ok stret\u00e1va aj s t\u00fdm, \u017ee si neveria. A to aj napriek tomu, \u017ee s\u00fa ve\u013emi talentovan\u00fd. Ak by som mal niekomu nie\u010do poradi\u0165, tak aby tieto pr\u00edle\u017eitosti v najv\u00e4\u010d\u0161ej mo\u017enej miere vyu\u017e\u00edvali, takmer v\u017edy to \u010dloveku nie\u010do d\u00e1.<\/p>\n\n\n\n

<\/div>\n\n\n\n

S ohledem na Va\u0161i zku\u0161enost podtr\u017eenou \u00fasp\u011bchem, jak byste popsal, co se ve V\u00e1s odehr\u00e1valo?\u00a0<\/strong>(Pozn autora: Adri\u00e1n Gubrica se stal v\u00edt\u011bzem Best in Design v kategorii Communication Design v roce 2023, s v\u00edt\u011bzn\u00fdm designem\u00a0Mariupol Digital Memorial<\/a>.)<\/h4>\n\n\n\n

Prekvapil ma mil\u00fd, priate\u013esk\u00fd a profesion\u00e1lny pr\u00edstup zo strany organiz\u00e1torov \u2013 \u010do nie je v\u017edy samozrejmos\u0165. Rovnako mo\u017enos\u0165 prezentova\u0165 svoj projekt vo fin\u00e1le, priamo pred porotcami. Mysl\u00edm si, \u017ee je to skvel\u00fd sp\u00f4sob, ako da\u0165 priestor dizajn\u00e9rom svoj projekt odprezentova\u0165 a doplni\u0165 to, \u010do sa u\u017e do prihl\u00e1\u0161ky nezmestilo.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
\"\"<\/figure><\/div><\/div><\/div>\n\n\n\n
<\/div>\n\n\n\n

Dok\u00e1\u017eete vyp\u00edchnout konkr\u00e9tn\u00ed momenty, kter\u00e9 V\u00e1s sout\u011b\u017e\u00ed doprov\u00e1zely a v \u010dem V\u00e1s tato zku\u0161enost nejv\u00edce posunula?<\/strong><\/h4>\n\n\n\n

Na konkr\u00e9tne momenty z priebehu s\u00fa\u0165a\u017ee si nepam\u00e4t\u00e1m, vtedy sa toho ani ve\u013ea nedeje. Asi najviac ma posunula sk\u00fasenos\u0165 so st\u00e1t\u00edm na p\u00f3diu pri vyhlasovan\u00ed v\u00ed\u0165azov, kde som zistil, \u017ee nejde vidie\u0165 na div\u00e1kov a \u017ee pri rozpr\u00e1van\u00ed do mikrof\u00f3nu ma mimoriadne vyru\u0161oval vlastn\u00fd hlas (sm\u00edch<\/em>). Sn\u00e1\u010f budem po tejto sk\u00fasenosti lep\u0161ie pripraven\u00fd!<\/p>\n\n\n\n

<\/div>\n\n\n\n

Jak\u00e9 byly reakce okol\u00ed? B\u00fdv\u00e1 zvykem, \u017ee autor ke slov\u016fm zku\u0161en\u011bj\u0161\u00edch koleg\u016f vzhl\u00ed\u017e\u00ed, \u010d\u00ed slova V\u00e1s pot\u011b\u0161ila?<\/strong><\/h4>\n\n\n\n

Najv\u00fdznamnej\u0161ie reakcie boli pre m\u0148a tie, ktor\u00e9 pri\u0161li od Ukrajinsk\u00fdch \u0161tudentov, s ktor\u00fdmi som sa mal mo\u017enos\u0165 posledn\u00fa dobu spozna\u0165, a ktor\u00fdm pri\u0161iel m\u00f4j projekt zmyslupln\u00fd a d\u00f4le\u017eit\u00fd. Tak isto si ve\u013emi v\u00e1\u017eim pozit\u00edvnu odozvu zo strany mojich spolu\u017eiakov a vedenia z ateli\u00e9ru Digit\u00e1lneho dizajnu na Fakulte multimedi\u00e1ln\u00fdch komunik\u00e1ci\u00ed Univerzity Tom\u00e1\u0161a Ba\u0165u v Zl\u00edne.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Ve sv\u00e9 tvorb\u011b se v\u011bnujete spole\u010densk\u00fdm t\u00e9mat\u016fm, jak jsme ji\u017e avizovali v\u00fd\u0161e. Jak p\u0159istupujete k reflexi t\u011bchto problematik ve sv\u00fdch projektech? Co je pro V\u00e1s kl\u00ed\u010dov\u00e9?<\/strong><\/h4>\n\n\n\n

Asi nepoviem ni\u010d prevratn\u00e9, ale d\u00f4le\u017eit\u00e9 je pre m\u0148a by\u0165 hlavne kreat\u00edvny a prich\u00e1dza\u0165 s n\u00e1padmi, ktor\u00e9 dan\u00fd probl\u00e9m prer\u00e1muj\u00fa do takej formy, s ktorou sa e\u0161te u\u017e\u00edvate\u013e nemal mo\u017enos\u0165 stretn\u00fa\u0165 \u2013 a v\u010faka \u010domu m\u00f4\u017ee by\u0165 pre neho moje rie\u0161enie napr\u00edklad in\u0161pirat\u00edvne, \u0161okuj\u00face, alebo ho m\u00f4\u017ee nadchn\u00fa\u0165, pobavi\u0165.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Je n\u011bco, co Va\u0161e projekty spojuje?<\/strong><\/h4>\n\n\n\n

Asi nie, ka\u017ed\u00fd projekt si vy\u017eaduje individu\u00e1lny pr\u00edstup. Niekde uplat\u0148ujem viacej umeleck\u00fd pr\u00edstup, inde zase kladiem d\u00f4raz na funk\u010dnos\u0165 a pr\u00edstupnos\u0165.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
\n
\"\"
Projekt Principles<\/figcaption><\/figure>\n\n\n\n
\"\"
Projekt Maska <\/figcaption><\/figure>\n<\/figure>\n<\/div><\/div>\n\n\n\n
<\/div>\n\n\n\n

Zaj\u00edmaj\u00ed m\u011b tak\u00e9 v\u00fdzvy spojen\u00e9 s propojov\u00e1n\u00edm sv\u011bt\u016f designu a po\u010d\u00edta\u010dov\u00e9ho k\u00f3dov\u00e1n\u00ed. To je pro laika a mo\u017en\u00e1 i um\u011blce jin\u00e9ho ra\u017een\u00ed \u0161pan\u011blsk\u00e1 vesnice, nebo se pletu?<\/strong><\/h4>\n\n\n\n

Mysl\u00edm si, \u017ee pre mnoh\u00fdch je t\u00e1 v\u00fdzva v samotnom prepojen\u00ed t\u00fdchto dvoch discipl\u00edn. Ve\u013ea kr\u00e1t som sa stretol s t\u00fdm, \u017ee niekto sa dal na v\u00fdtvarn\u00fd smer kv\u00f4li tomu, aby nemusel \u0161tudova\u0165 ni\u010d, \u010do m\u00e1 len trochu spojitos\u0165 s matematikou. Som pri tom presved\u010den\u00fd, \u017ee mnoh\u00fdch dizajn\u00e9rov by znalosti z programovania v mnohom posunuli (aj v dizajne), otv\u00e1rali nov\u00e9 mo\u017enosti na sebarealiz\u00e1ciu, optimalizovali ich pr\u00e1cu a hlavne by trochu lep\u0161ie ch\u00e1pali, \u010do vlastne navrhuj\u00fa.<\/p>\n\n\n\n

Pri programovan\u00ed 3D grafiky (vr\u00e1tane AR) je samozrejme t\u00fdch v\u00fdziev najviac, vy\u017eaduj\u00fac znalosti na \u00faplne v\u0161etk\u00fdch frontoch, to ma tom ale osobne nesmierne bav\u00ed. Viete, ak\u00e1 vie by\u0165 line\u00e1rna algebra fascinuj\u00faca?<\/p>\n\n\n\n

<\/div>\n\n\n\n

Jak V\u00e1m prvenstv\u00ed v kategorii Communication pomohlo formovat budouc\u00ed sm\u011b\u0159ov\u00e1n\u00ed Va\u0161\u00ed tvorby?<\/strong><\/h4>\n\n\n\n

Mysl\u00edm si, \u017ee som sa viacej etabloval ako kreat\u00edvny v\u00fdvoj\u00e1r, a \u013eudia si ma viacej sp\u00e1jaj\u00fa pr\u00e1ve s touto oblas\u0165ou dizajnu.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Vra\u0165me se zp\u011bt k Va\u0161\u00ed nov\u00e9 roli porotce. Zlin Design Week budete moci poprv\u00e9 okusit z jin\u00e9 strany stolu. Jak\u00e1 jsou Va\u0161e o\u010dek\u00e1v\u00e1n\u00ed a na co se t\u011b\u0161\u00edte?<\/strong><\/h4>\n\n\n\n

Ako asi ka\u017ed\u00fd s\u00fa\u0165a\u017eiaci, aj ja som mal tendenciu kriticky vn\u00edma\u0165 v\u00fdsledky niektor\u00fdch s\u00fa\u0165a\u017e\u00ed, ktor\u00fdch som sa v minulosti z\u00fa\u010dastnil \u2013 obzvl\u00e1\u0161\u0165 t\u00fdch, v ktor\u00fdch som sa neumiestnil (sm\u00edch<\/em>). O to viac sa ale te\u0161\u00edm, \u017ee m\u00f4\u017eem tento rok vidie\u0165 pr\u00e1ve s\u00fa\u0165a\u017e Best in Design z opa\u010dnej strany a vysk\u00fa\u0161a\u0165 si, ur\u010dite ne\u013eahk\u00fa, \u00falohu porotcu. Ver\u00edm z\u00e1rove\u0148, \u017ee svoj\u00edm zameran\u00edm m\u00f4\u017eem obohati\u0165 proces hodnotenia.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Ne\u017e se rozlou\u010d\u00edme, m\u00e1te n\u011bjak\u00e9 motto, my\u0161lenku, kter\u00e1 V\u00e1s na va\u0161\u00ed cest\u011b designem doprov\u00e1z\u00ed a mohla by b\u00fdt impulsem pro za\u010d\u00ednaj\u00edc\u00ed design\u00e9ry?<\/strong><\/h4>\n\n\n\n

Minule ma mimoriadne pobavil nemeck\u00fd v\u00fdraz \u201eSitzfleisch\u201c [zicflaj\u0161] \u2013 ktor\u00fdm sa v nem\u010dine, okrem \u201esedacieho m\u00e4sa\u201c, pomen\u00fava aj vytrvalos\u0165 pri n\u00e1ro\u010dn\u00fdch \u00faloh\u00e1ch. Mysl\u00edm si, \u017ee to je aj m\u00f4j pr\u00edstup k pr\u00e1ci. Dobr\u00e9 n\u00e1pady nevznikaj\u00fa jednoducho a ob\u010das to proste mus\u00edte \u201eodsedie\u0165\u201c.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Mal\u00fd reminder pro uchaze\u010de na z\u00e1v\u011br. Na Va\u0161e p\u0159ihl\u00e1\u0161ky se t\u011b\u0161\u00edme, sout\u011b\u017eit m\u016f\u017eete v mnoha kategori\u00edch<\/a>. P\u0159ihla\u0161ov\u00e1n\u00ed prob\u00edh\u00e1 a\u017e do 4. \u00fanora 2024, tak se nebojte ud\u011blat krok vp\u0159ed na Va\u0161\u00ed cest\u011b (k) budoucnosti!<\/strong><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Des\u00e1t\u00fd Zlin Design Week nech\u00e1v\u00e1 sv\u00e9 br\u00e1ny sout\u011b\u017ee pro mlad\u00e9 design\u00e9ry do 30 let, Best in Design, st\u00e1le otev\u0159en\u00e9. Roz\u0161i\u0159uje horizonty um\u011bn\u00ed, vede k inspiraci a nazna\u010duje […]","protected":false},"author":45,"featured_media":21827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"class_list":["post-21773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/21773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/comments?post=21773"}],"version-history":[{"count":9,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/21773\/revisions"}],"predecessor-version":[{"id":21843,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/21773\/revisions\/21843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media\/21827"}],"wp:attachment":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media?parent=21773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/categories?post=21773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}