{"id":21211,"date":"2023-11-25T13:49:54","date_gmt":"2023-11-25T12:49:54","guid":{"rendered":"https:\/\/zlindesignweek.com\/2024\/?p=21211"},"modified":"2023-11-25T13:50:13","modified_gmt":"2023-11-25T12:50:13","slug":"do-budoucnosti-nikdo-z-nas-nevidi-presto-se-na-ni-kazdym-dnem-aktivne-podilime","status":"publish","type":"post","link":"https:\/\/zlindesignweek.com\/2026\/2023\/11\/25\/do-budoucnosti-nikdo-z-nas-nevidi-presto-se-na-ni-kazdym-dnem-aktivne-podilime\/","title":{"rendered":"\u201eDo budoucnosti nikdo z n\u00e1s nevid\u00ed, p\u0159esto se na n\u00ed ka\u017ed\u00fdm dnem aktivn\u011b pod\u00edl\u00edme,\u201d \u0159\u00edk\u00e1 hlavn\u00ed mana\u017eerka Zlin Design Weeku Kl\u00e1ra Pelcov\u00e1"},"content":{"rendered":"\n
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Leto\u0161n\u00ed ro\u010dn\u00edk je speci\u00e1ln\u00ed nejen ji\u017e des\u00e1t\u00fdm jubileem, ale tak\u00e9 nov\u00fdm t\u00e9matem, kter\u00e9 p\u0159inese spoustu nov\u00fdch impulz\u016f a inspirace. Na festivalu samotn\u00e9m se pod\u00edl\u00ed bezm\u00e1la 63 nad\u0161enc\u016f, my se v\u0161ak spole\u010dn\u011b pod\u00edv\u00e1me na to, jak vid\u00ed budoucnost festivalu vedouc\u00ed duo, projektov\u00e1 mana\u017eerka Kl\u00e1ra Pelcov\u00e1 a programov\u00fd \u0159editel Ond\u0159ej Stan\u011bk.<\/p>\n<\/div><\/div>\n\n\n\n

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Kdy\u017e byste m\u011bli popsat Zlin Design Week (ZDW) ve 3 slovech, co se v\u00e1m vybav\u00ed?<\/strong><\/p>\n\n\n\n

K<\/strong>: Mn\u011b to jednozna\u010dn\u011b evokuje propojen\u00ed, podporu a v\u0161udyp\u0159\u00edtomnou inspiraci. <\/p>\n\n\n\n

O<\/strong>: Dopln\u00edm Kl\u00e1rku. J\u00e1 v tom vn\u00edm\u00e1m mladost, p\u0159esah a radost, na kter\u00e9 to v\u0161echno stoj\u00ed.<\/p>\n\n\n\n

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Jak ji\u017e bylo zm\u00edn\u011bno v \u00favodu, Zlin Design Week letos slav\u00ed 10. narozeniny, co to pro projekt znamen\u00e1?<\/strong><\/p>\n\n\n\n

K<\/strong>: <\/strong>Projekt m\u00e1 za sebou zna\u010dnou historii, kter\u00e9 je pot\u0159eba vzd\u00e1t hold, a p\u0159itom je na m\u00edst\u011b neusnout na vav\u0159\u00ednech, nezaseknout se v nostalgick\u00e9m oparu a hled\u011bt vp\u0159ed. Vn\u00edm\u00e1m, \u017ee prvn\u00ed dek\u00e1da n\u00e1m dokazuje, \u017ee bylo skv\u011bl\u00fdm n\u00e1padem festival takov\u00e9ho charakteru vlo\u017eit do rukou student\u016f. P\u0159ineslo to projektu mimo\u0159\u00e1dnou kreativitu, kter\u00e1 se ji\u017e desetkr\u00e1t transformovala jak vizu\u00e1ln\u011b, tak konceptu\u00e1ln\u011b, a p\u0159itom zachovala p\u016fvodn\u00ed my\u0161lenku festivalu beze zm\u011bn.<\/p>\n\n\n\n

O<\/strong>: S Kl\u00e1rkou v tomhle mus\u00edm zcela souhlasit, vn\u00edm\u00e1m, \u017ee i studentsk\u00e9 projekty mohou b\u00fdt kvalitn\u00ed a dlouhodob\u011b udr\u017eiteln\u00e9. V\u00fdro\u010d\u00ed by n\u00e1m z m\u00e9ho pohledu mohlo p\u0159in\u00e9st uv\u011bdom\u011bn\u00ed, co n\u00e1m projekt p\u0159in\u00e1\u0161\u00ed, zda je v\u0161e spr\u00e1vn\u011b nastaven\u00e9, a jestli se ub\u00edr\u00e1me spr\u00e1vn\u00fdm sm\u011brem, tedy tam, kde bychom projekt cht\u011bli vid\u011bt za dal\u0161\u00edch 10 let.<\/p>\n\n\n\n

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Ne\u017e nakoukneme do budoucnosti, vra\u0165me se do minulosti. Kter\u00fd festivalov\u00fd moment se v\u00e1m zako\u0159enil v mysli?<\/strong><\/p>\n\n\n\n

K<\/strong>: <\/strong>R\u00e1da vzpom\u00edn\u00e1m na momenty po vyhl\u00e1\u0161en\u00ed lo\u0148sk\u00fdch cen sout\u011b\u017ee Best in Design<\/a>. Mnoz\u00ed finalist\u00e9 mi v z\u00e1v\u011bru p\u0159edali pod\u011bkov\u00e1n\u00ed za to, jak sout\u011b\u017e d\u011bl\u00e1me a \u017ee ZDW pat\u0159\u00ed nemal\u00e9 d\u00edky za mo\u017enosti, kter\u00e9 sout\u011b\u017e \u00fa\u010dastn\u00edk\u016fm p\u0159in\u00e1\u0161\u00ed. Pochvalovali si tak\u00e9 to, \u017ee ve Zlin Design Weeku jejich projekty dost\u00e1vaj\u00ed nejen ocen\u011bn\u00ed, ale hlavn\u011b hlubok\u00e9 pochopen\u00ed. A v takovou chv\u00edli v\u00edte, \u017ee va\u0161e celoro\u010dn\u00ed pr\u00e1ce m\u00e1 smysl, proto\u017ee n\u011bkomu opravdu pom\u00e1h\u00e1 v jeho tvorb\u011b a kari\u00e9\u0159e.<\/p>\n\n\n\n

O<\/strong>: Kl\u00ed\u010dov\u00fdch moment\u016f bylo hned n\u011bkolik, ale u v\u0161ech je spole\u010dn\u00fdm jmenovatelem samotn\u00fd t\u00fdm, kter\u00fd funguje dynamicky a s pokorou. Ten proces tvorby cel\u00e9ho festivalu m\u011b velmi inspiruje, nebo\u0165 je to neust\u00e1l\u00e9 vyhodnocov\u00e1n\u00ed a balancov\u00e1n\u00ed mezi t\u00edm, jak\u00e1 jsou o\u010dek\u00e1v\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f i t\u00fdmu, a t\u00edm, co netradi\u010dn\u00edho a nov\u00e9ho jsme schopni zrealizovat.<\/p>\n\n\n\n

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Nakousli jste ot\u00e1zku t\u00fdmov\u00e9 struktury. Letos sledujeme m\u00edrnou obm\u011bnu ve veden\u00ed festivalu, \u010deho se zm\u011bna t\u00fdk\u00e1?<\/strong><\/p>\n\n\n\n

K:<\/strong> Zm\u011bna nastala v pozici \u201eprojektov\u00fd mana\u017eer\u201c, kterou jsem po Jitce Smol\u00edkov\u00e9, po \u010dty\u0159ech letech p\u0159evzala. Jitka s n\u00e1mi v\u0161ak nad\u00e1le z\u016fst\u00e1v\u00e1 a festival tvo\u0159\u00ed z k\u0159esla dramaturgyn\u011b. Spole\u010dn\u011b se st\u00e1l\u00fdm programov\u00fdm \u0159editelem, Ondrou Sta\u0148kem, tvo\u0159\u00edme tematick\u00e9 a programov\u00e9 zasazen\u00ed projektu. <\/p>\n\n\n\n

O<\/strong>: Tato zm\u011bna byla p\u0159irozen\u00e1, navazuje na skute\u010dnost, \u017ee Zlin Design Week je st\u00e1le z 95 % projektem studentsk\u00fdm. Ka\u017ed\u00fd rok se tak v t\u00fdmu vym\u011bn\u00ed a\u017e polovina \u010dlen\u016f (a to na hlavn\u00edch pozic\u00edch i v jednotliv\u00fdch programov\u00fdch t\u00fdmech), nebo\u0165 n\u011bkte\u0159\u00ed u\u017e dostudovali a jin\u00ed zase studovat za\u010dali.<\/p>\n\n\n\n

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\u0158\u00edk\u00e1 se nov\u00e1 krev, nov\u00e1 budoucnost. Leto\u0161n\u00ed ro\u010dn\u00edk budoucnost poodkr\u00fdv\u00e1, co to znamen\u00e1 pro n\u00e1v\u0161t\u011bvn\u00edky?<\/strong><\/p>\n\n\n\n

K: FUTURE IS<\/strong>, to je t\u00e9ma, kter\u00e9 pokr\u00fdv\u00e1 celou my\u0161lenku festivalu. Kop\u00edruje mou odpov\u011b\u010f v \u00favodu, kdy jsem zm\u00ednila, \u017ee je pot\u0159eba hled\u011bt vp\u0159ed. T\u00e9ma budoucnosti m\u016f\u017ee na prvn\u00ed pohled p\u016fsobit abstraktn\u011b a tajemn\u011b, to m\u011b na tom bav\u00ed. Do budoucnosti nikdo z n\u00e1s nevid\u00ed, p\u0159esto se na n\u00ed ka\u017ed\u00fdm dnem aktivn\u011b pod\u00edl\u00edme. Pro ka\u017ed\u00e9ho m\u00e1 toto spojen\u00ed jin\u00fd v\u00fdznam, probouz\u00ed v n\u00e1s n\u011bco jin\u00e9ho a to je na tom inspirativn\u00ed. Jak v nov\u00fdch za\u010d\u00e1tc\u00edch, nov\u00fdch v\u00fdzv\u00e1ch, tak v mo\u017enostech projevu kreativity.<\/p>\n\n\n\n

O<\/strong>: <\/strong>Op\u011bt dopln\u00edm Kl\u00e1rku, t\u00e9ma n\u00e1m dovoluje otev\u0159\u00edt ot\u00e1zky, kter\u00e9 jsou sou\u010d\u00e1st\u00ed nadch\u00e1zej\u00edc\u00ed doby. A\u0165 u\u017e to je budov\u00e1n\u00ed odoln\u00e9ho vztahu mezi n\u00e1mi a na\u0161\u00ed zem\u00ed, vyu\u017eit\u00ed nov\u00fdch technologi\u00ed v oblasti designu, nebo i nad\u00e1le ot\u00e1zky t\u00fdkaj\u00edc\u00ed se p\u0159\u00edstupnosti. Co\u017e je pro n\u00e1s trochu paradox, oslavovat 10. ro\u010dn\u00edk festivalu a z\u00e1rove\u0148 spekulovat o budoucnosti. Prov\u00e1zat minulost a sou\u010dasnost s budoucnost\u00ed je v\u0161ak ide\u00e1ln\u00edm prost\u0159edkem pro komplexn\u00ed vyhodnocen\u00ed a reflexi v nejr\u016fzn\u011bj\u0161\u00edch t\u00e9matech nejen v oblasti designu. M\u00e1me mo\u017enost budoucnost predikovat a konstruktivn\u011b ji vytv\u00e1\u0159et, a p\u0159esto si mus\u00edme b\u00fdt v\u011bdomi, \u017ee je to budoucnost sd\u00edlen\u00e1 n\u00e1mi v\u0161emi. Proto otv\u00edr\u00e1me budoucnost se starostlivost\u00ed o sd\u00edlen\u00fd prostor jak fyzick\u00fd, tak i ten digit\u00e1ln\u00ed.<\/p>\n\n\n\n

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M\u016f\u017eete n\u00e1m prozradit, jak se to projev\u00ed v programov\u00fdch \u010d\u00e1stech festivalu? Chyst\u00e1te novinky?<\/strong><\/p>\n\n\n\n

K<\/strong>: Novinky budou. N\u00e1v\u0161t\u011bvn\u00edky v\u0161ak chceme je\u0161t\u011b tro\u0161ku nap\u00ednat, ale pod pokli\u010dkou se skr\u00fdvaj\u00ed nap\u0159\u00edklad dv\u011b fashion ud\u00e1losti, kter\u00e9 budou jedine\u010dn\u011b a osobit\u011b reagovat na t\u00e9ma budoucnosti v r\u016fznorod\u00e9m a\u017e spektr\u00e1ln\u00edm pod\u00e1n\u00ed \u010desk\u00fdch a zahrani\u010dn\u00edch design\u00e9r\u016f. Nebudou chyb\u011bt ani v\u00fdstavy a tematick\u00e9 diskuse.<\/p>\n\n\n\n

O<\/strong>: Co mo\u017en\u00e1 bude p\u0159ekvapiv\u00e9, tak v r\u00e1mci leto\u0161n\u00edho ro\u010dn\u00edku nebudeme pokra\u010dovat v programov\u00e9m form\u00e1tu Konference, tu jsme vyhodnotili jako neudr\u017eitelnou, a ne p\u0159\u00edli\u0161 atraktivn\u00ed pro n\u00e1v\u0161t\u011bvn\u00edky festivalu. O zaj\u00edmav\u00e9 \u0159e\u010dn\u00edky v\u0161ak nebude nouze, v pr\u016fb\u011bhu roku i b\u011bhem festivalov\u00fdch dn\u00ed v\u00e1s bude z\u00e1sobovat inspirativn\u00edm obsahem vymazlen\u00e1 Design KANT\u00ddNA<\/a>. S uve\u0159ej\u0148ov\u00e1n\u00edm bli\u017e\u0161\u00edch programov\u00fdch \u010d\u00e1st\u00ed bych ale je\u0161t\u011b po\u010dkal. Kdo n\u00e1s bude sledovat na soci\u00e1ln\u00edch s\u00edt\u00edch<\/a>, nic mu neunikne.<\/p>\n\n\n\n

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T\u011bmito slovy se s V\u00e1mi rozlou\u010d\u00edme, m\u016f\u017eete s n\u00e1mi netrp\u011bliv\u011b vyhl\u00ed\u017eet, co budoucnost p\u0159inese nejen Zlin Design Weeku, ale p\u0159edev\u0161\u00edm designov\u00e9 komunit\u011b a ve\u0159ejnosti.<\/strong><\/p>\n\n\n\n

Kl\u00e1rko a Ondro, d\u011bkuji V\u00e1m, \u017ee jste si ud\u011blali \u010das a p\u0159ibl\u00ed\u017eili jste koncepci.<\/strong><\/p>\n\n\n\n

Na V\u00e1s, na\u0161e p\u0159\u00edznivce, se budeme t\u011b\u0161it ve dnech 8.-14. kv\u011btna 2024 ve Zl\u00edn\u011b.<\/strong><\/p>\n\n\n\n

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Kl\u00e1ra Pelcov\u00e1<\/strong><\/p>\n\n\n\n

Kl\u00e1ra Pelcov\u00e1 je studentkou marketingov\u00fdch komunikac\u00ed na Fakult\u011b multimedi\u00e1ln\u00edch komunikac\u00ed na Univerzit\u011b Tom\u00e1\u0161e Bati ve Zl\u00edn\u011b. B\u011bhem ran\u00fdch let studi\u00ed odstartovala sv\u00e9 p\u016fsoben\u00ed v neziskov\u00fdch projektech a kampan\u00edch. Pozd\u011bji se za\u010dala orientovat na kreativn\u00ed koncepty a produk\u010dn\u00ed za\u0161t\u00edt\u011bn\u00ed projekt\u016f. Ve Zlin Design Weeku p\u016fsob\u00ed t\u0159et\u00edm rokem, \u010derstv\u011b v roli projektov\u00e9 mana\u017eerky. V pr\u00e1ci se sna\u017e\u00ed v\u011bnovat pozornost inovativn\u00edm a rozmanit\u00fdm prvk\u016fm marketingov\u00e9 komunikace, kter\u00e9 maj\u00ed bourat \u201ezajet\u00e9 koleje<\/em>\u201c. <\/p>\n\n\n\n

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Mgr. et. Mgr. Ond\u0159ej Stan\u011bk<\/strong><\/p>\n\n\n\n

P\u016fsob\u00ed na vysoko\u0161kolsk\u00e9 p\u016fd\u011b a v syst\u00e9mu kulturn\u00edch a kreativn\u00edch projekt\u016f s d\u016frazem na kreativn\u011b a programov\u011b strategick\u00e9 a dramaturgick\u00e9 \u0159e\u0161en\u00ed projekt\u016f, udr\u017eitelnost t\u00fdmu a produkce, a programovou koordinaci event\u016f. Jeho odborn\u00fd background se nach\u00e1z\u00ed v oborech management v kultu\u0159e, teorie interaktivn\u00edch m\u00e9di\u00ed, um\u011bnov\u011bdn\u00e1 studia, estetika a filosofie um\u011bn\u00ed, architektury a designu. Do oblasti jeho teoretick\u00e9ho z\u00e1jmu spad\u00e1 design a architektura, starostliv\u00e9 pl\u00e1nov\u00e1n\u00ed, vizu\u00e1ln\u00ed koherence a mezioborov\u00e1 spolupr\u00e1ce v oblasti KKO.<\/p>\n\n\n\n

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\"\"<\/figure><\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Leto\u0161n\u00ed ro\u010dn\u00edk je speci\u00e1ln\u00ed nejen ji\u017e des\u00e1t\u00fdm jubileem, ale tak\u00e9 nov\u00fdm t\u00e9matem, kter\u00e9 p\u0159inese spoustu nov\u00fdch impulz\u016f a inspirace. Na festivalu samotn\u00e9m se pod\u00edl\u00ed bezm\u00e1la 63 […]","protected":false},"author":45,"featured_media":21218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"class_list":["post-21211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/21211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/comments?post=21211"}],"version-history":[{"count":13,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/21211\/revisions"}],"predecessor-version":[{"id":21230,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/21211\/revisions\/21230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media\/21218"}],"wp:attachment":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media?parent=21211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/categories?post=21211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}