{"id":17353,"date":"2023-02-23T18:12:41","date_gmt":"2023-02-23T17:12:41","guid":{"rendered":"https:\/\/zlindesignweek.com\/2024\/?p=17353"},"modified":"2023-02-23T18:38:27","modified_gmt":"2023-02-23T17:38:27","slug":"rozhovor_matej_beranek","status":"publish","type":"post","link":"https:\/\/zlindesignweek.com\/2026\/2023\/02\/23\/rozhovor_matej_beranek\/","title":{"rendered":"\u201a\u201aZaj\u00edm\u00e1 m\u011b tvorba mlad\u00fdch tv\u016frc\u016f, \u010dastokr\u00e1t v\u00edc ne\u017e zaslou\u017eil\u00fdch legend.\u2018\u2018 \u0158\u00edk\u00e1 Mat\u011bj Ber\u00e1nek."},"content":{"rendered":"\n
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Mat\u011bj Ber\u00e1nek, novin\u00e1\u0159 a publicista, kter\u00fd se v\u011bnuje p\u0159edev\u0161\u00edm komunikaci architektury sm\u011brem k ve\u0159ejnosti. Pro\u0161el tak\u00e9 \u0159adou m\u00e9di\u00ed a od roku 2017 p\u016fsob\u00ed jako \u0161\u00e9fredaktor EARCH.cz, online magaz\u00ednu o architektu\u0159e. Jak se dostal k novina\u0159in\u011b a architektu\u0159e a pro\u010d se rozhodl st\u00e1t se porotcem mezin\u00e1rodn\u00ed sout\u011b\u017ee Best in Design? To v\u0161e se do\u010dtete v n\u00e1sleduj\u00edc\u00edm rozhovoru. <\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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Co V\u00e1s vedlo k tomu v\u011bnovat se zrovna t\u00e9matu architektury? <\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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Bylo to trochu oklikou. Kolem roku 2010 jsem propadl rapu a m\u011bl to \u0161t\u011bst\u00ed se sezn\u00e1mit s Vladimirem 518, tehdy jedn\u00edm z nejexponovan\u011bj\u0161\u00edch raper\u016f u n\u00e1s, kter\u00fd se o architekturu v\u017edy hodn\u011b zaj\u00edmal. D\u00edky n\u011bmu jsem postupn\u011b zji\u0161\u0165oval, \u017ee architektura je naprosto fascinuj\u00edc\u00ed t\u00e9ma, kter\u00e9mu stoj\u00ed za to v\u011bnovat hodn\u011b \u010dasu. Jinak bych se k n\u00ed dost mo\u017en\u00e1 nikdy nedostal. Poch\u00e1z\u00edm z jedn\u00e9 vesnice na \u0160umav\u011b a ve sv\u00e9m okol\u00ed jsem nem\u011bl nikoho, kdo by v architektu\u0159e vid\u011bl n\u011bco jin\u00e9ho ne\u017e docela dob\u0159e zn\u011bj\u00edc\u00ed slovo.<\/p>\n<\/div><\/div>\n\n\n\n

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Jak jste se dostal k novina\u0159in\u011b a k architektu\u0159e?<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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Tady m\u016fj rapovo-architektonick\u00fd p\u0159\u00edb\u011bh pokra\u010duje. Pro 518 jsem u\u017e tehdy za\u010dal ps\u00e1t na jeho web BiggBoss, kter\u00fd byl takov\u00fdm otev\u0159en\u00fdm magaz\u00ednem o um\u011bn\u00ed a celkov\u011b urban kultu\u0159e. Zpo\u010d\u00e1tku jsem si t\u00e9mata \u010dl\u00e1nk\u016f vyb\u00edral dost n\u00e1hodn\u011b, ve sv\u00fdch osmn\u00e1cti jsem si prost\u011b pot\u0159eboval o\u0165ukat r\u016fzn\u00e9 polohy. No a nakonec jsem se za\u010dal soust\u0159edit u\u017e jen na architekturu. Je pot\u0159eba \u0159\u00edct, \u017ee jsem ji nestudoval nap\u0159\u00edmo, ale b\u011bhem sv\u00fdch vysoko\u0161kolsk\u00fdch studi\u00ed jsem j\u00ed v\u011bnoval opravdu hodn\u011b \u010dasu samostudiem \u2013 nad\u0161en\u00ed je podle m\u011b ve v\u00fdsledku rozhoduj\u00edc\u00ed, jestli se o dan\u00e9 v\u011bci dozv\u00edte n\u011bco v\u00edc.<\/p>\n<\/div><\/div>\n\n\n\n

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Z nat\u00e1\u010den\u00ed filmu Trochu pou\u010dnej bar\u00e1k, ke kter\u00e9mu Mat\u011bj psal sc\u00e9n\u00e1\u0159. Foto: Radek \u00dalehla<\/figcaption><\/figure>\n\n\n\n
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Z nat\u00e1\u010den\u00ed filmu Trochu pou\u010dnej bar\u00e1k, ke kter\u00e9mu Mat\u011bj psal sc\u00e9n\u00e1\u0159. Foto: Radek \u00dalehla<\/figcaption><\/figure>\n<\/figure>\n<\/div><\/div>\n\n\n\n
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Svou prac\u00ed pom\u00e1h\u00e1te architekt\u016fm s PR. Jak\u00fd je kl\u00ed\u010d k tomu zaujmout? M\u00e1te n\u011bjak\u00e9 rady a tipy?<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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Mysl\u00edm, \u017ee by mnoz\u00ed architekti a architektky ne\u0159ekli, \u017ee jsem jim svou novin\u00e1\u0159skou prac\u00ed \u00fapln\u011b pomohl s pozitivn\u00edm PR, hehe. Ale m\u00e1te pravdu, medi\u00e1ln\u00ed prosazov\u00e1n\u00ed architekt\u016f a architektek m\u011b zaj\u00edm\u00e1 hodn\u011b a p\u00e1r studi\u00edm jsem s t\u00edm pom\u00e1hal nap\u0159\u00edmo. D\u00e1m jednu maxim\u00e1ln\u011b obecnou radu \u2013 komunikovat sm\u011brem ven. Formu u\u017e si ka\u017ed\u00fd mus\u00ed zvolit tak, aby mu vyhovovala, bavila ho a p\u016fsobil v n\u00ed tak autenticky (p\u0159ece jen nejde o prod\u00e1v\u00e1n\u00ed bot, \u017eejo). Tak\u017ee t\u0159eba komentovat r\u016fzn\u00e9 ud\u00e1losti, sd\u011blovat sv\u00e9 n\u00e1zory, otev\u00edrat t\u00e9mata, b\u00fdt aktivn\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch, nespol\u00e9hat jen na nep\u0159ehl\u00e9dnutelnou genialitu sv\u00fdch n\u00e1vrh\u016f a ukr\u00e1st si trochu medi\u00e1ln\u00edho spotlightu pro sebe \u2013 neb\u00fdt neust\u00e1le pono\u0159en\u00fd do sv\u00e9 ka\u017edodenn\u00ed pracovn\u00ed agendy. Architekti maj\u00ed tendenci uzav\u00edrat se do sv\u00fdch ghett, ve kter\u00fdch mluv\u00ed jazykem, kter\u00e9mu nikdo zven\u010d\u00ed nerozum\u00ed. To je mysl\u00edm u n\u00e1s velk\u00fd probl\u00e9m.<\/p>\n<\/div><\/div>\n\n\n\n

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Tento rok uv\u00e1d\u00edme poprv\u00e9 kategorii Service Design. Jak se ve Va\u0161ich o\u010d\u00edch kloub\u00ed Service Design a architektura? <\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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Mysl\u00edm, \u017ee architektura je v prvn\u00ed \u0159ad\u011b o dobr\u00e9m service designu. Architektura nen\u00ed um\u011bn\u00ed.<\/p>\n<\/div><\/div>\n\n\n\n

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R\u00e1d se v posledn\u00edch letech vrac\u00edte do Zl\u00edna, pro\u010d je tomu tak? <\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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Poch\u00e1z\u00ed odtud moje p\u0159\u00edtelkyn\u011b Martina. Do Zl\u00edna d\u00edky tomu jezd\u00edm pravideln\u011b u\u017e n\u011bkolik let a mus\u00edm \u0159\u00edct, \u017ee jsem si to tady fakt zamiloval. Po\u0159\u00e1d chod\u00edm na dlouh\u00e9 proch\u00e1zky a objevuju nov\u00e1 m\u00edsta a bizarn\u00ed z\u00e1kout\u00ed, kter\u00fdch m\u00e1 Zl\u00edn nespo\u010det. T\u011bch \u00fachvatn\u00fdch a tot\u00e1ln\u011b zapomenut\u00fdch bar\u00e1k\u016f, kolik tu m\u00e1te? Ned\u00e1vno jsem ukazoval interi\u00e9ry m\u011bstsk\u00fdch l\u00e1zn\u00ed od Vladim\u00edra Karf\u00edka odborn\u00edkovi na architekturu 20. stolet\u00ed Adamu \u0160t\u011bchovi a dokonce ani on je neznal a ihned za\u010dal p\u0159em\u00fd\u0161let, jak by l\u00e1zn\u011b mohl zpracovat.<\/p>\n<\/div><\/div>\n\n\n\n

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Moderace diskuze „Greenwashing v prezentaci architektury“ v r\u00e1mci Designbloku 2022<\/figcaption><\/figure><\/div><\/div><\/div>\n\n\n\n
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Co v\u00e1s na sout\u011b\u017ei Best in Design zaujalo? Pro\u010d jste se rozhodl st\u00e1t se porotcem pro leto\u0161n\u00ed ro\u010dn\u00edk?<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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Pro Zl\u00edn v\u0161echno! Zaj\u00edm\u00e1 m\u011b tvorba mlad\u00fdch tv\u016frc\u016f, \u010dastokr\u00e1t v\u00edc ne\u017e zaslou\u017eil\u00fdch legend.<\/p>\n<\/div><\/div>\n\n\n\n

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Co byste poradil sout\u011b\u017e\u00edc\u00edm pro leto\u0161n\u00ed ro\u010dn\u00edk Best in Design?<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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Dob\u0159e sv\u016fj projekt odprezentovat a nepodce\u0148ovat to! Nikdy nev\u00edte, kolik \u010dasu a energie bude porota va\u0161im projekt\u016fm v\u011bnovat, tak\u017ee n\u00e1s mus\u00ed v r\u00e1mci sv\u00e9ho prostoru prost\u011b p\u0159esv\u011bd\u010dit o t\u011bch nejv\u011bt\u0161\u00edch kvalit\u00e1ch sv\u00e9 pr\u00e1ce, za kter\u00fdmi si mus\u00ed st\u00e1t.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Mat\u011bj Ber\u00e1nek, novin\u00e1\u0159 a publicista, kter\u00fd se v\u011bnuje p\u0159edev\u0161\u00edm komunikaci architektury sm\u011brem k ve\u0159ejnosti. Pro\u0161el tak\u00e9 \u0159adou m\u00e9di\u00ed a od roku 2017 p\u016fsob\u00ed jako \u0161\u00e9fredaktor EARCH.cz, online magaz\u00ednu […]","protected":false},"author":34,"featured_media":17356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"class_list":["post-17353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/17353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/comments?post=17353"}],"version-history":[{"count":11,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/17353\/revisions"}],"predecessor-version":[{"id":17380,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/17353\/revisions\/17380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media\/17356"}],"wp:attachment":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media?parent=17353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/categories?post=17353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}