{"id":15154,"date":"2022-05-05T09:30:56","date_gmt":"2022-05-05T07:30:56","guid":{"rendered":"https:\/\/zlindesignweek.com\/2022\/?p=15154"},"modified":"2022-05-05T09:30:58","modified_gmt":"2022-05-05T07:30:58","slug":"myslenku-laboratore-sveta-bez-koure-priblizuje-vyuziti-modernich-technologii","status":"publish","type":"post","link":"https:\/\/zlindesignweek.com\/2026\/2022\/05\/05\/myslenku-laboratore-sveta-bez-koure-priblizuje-vyuziti-modernich-technologii\/","title":{"rendered":"My\u0161lenku laborato\u0159e Sv\u011bta bez kou\u0159e p\u0159ibli\u017euje vyu\u017eit\u00ed modern\u00edch technologi\u00ed"},"content":{"rendered":"\n
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Sv\u011bt bez kou\u0159e (SBK) je unik\u00e1tn\u00ed iniciativa spole\u010dnosti Philip Morris, kter\u00e1 vznikla d\u00edky spolupr\u00e1ci s lok\u00e1ln\u00edm kreativn\u00edm t\u00fdmem. Jej\u00ed sou\u010d\u00e1st\u00ed jsou virtu\u00e1ln\u00ed a putovn\u00ed laborato\u0159, vyu\u017e\u00edvaj\u00edc\u00ed nejmodern\u011bj\u0161\u00ed technologie a origin\u00e1ln\u00ed prvky vytvo\u0159en\u00e9 na m\u00edru, d\u00edky jim\u017e demonstruje n\u00e1v\u0161t\u011bvn\u00edk\u016fm \u0161kodlivost cigaretov\u00e9ho kou\u0159e a z\u00e1rove\u0148 p\u0159in\u00e1\u0161\u00ed informace o bezd\u00fdmn\u00fdch \u0159e\u0161en\u00edch.<\/p>\n<\/div><\/div>\n\n\n\n

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PROFESOR DOHO\u0158EL<\/h4>\n<\/div><\/div>\n\n\n\n
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Za konceptem laborato\u0159e stoj\u00ed art director kreativn\u00edho studia 3dsense Josef Lep\u0161a, autor mnoha audiovizu\u00e1ln\u00edch instalac\u00ed. Pr\u00e1v\u011b on zhmotnil my\u0161lenku laborato\u0159e, v n\u00ed\u017e se n\u00e1v\u0161t\u011bvn\u00edk m\u016f\u017ee dozv\u011bd\u011bt spoustu zaj\u00edmavost\u00ed o problematice \u0161kodlivosti kou\u0159en\u00ed. K n\u00ed p\u0159ibyla i laborato\u0159 virtu\u00e1ln\u00ed, kterou t\u00e9\u017e prov\u00e1z\u00ed digit\u00e1ln\u00ed postava v\u011bdce profesora Doho\u0159ela. Jeho fiktivn\u00ed postava je vytvo\u0159ena pomoc\u00ed technologie motion capture, p\u0159i n\u00ed\u017e se zaznamen\u00e1v\u00e1 pohyb t\u011bla a hlavy \u010dlov\u011bka v\u010detn\u011b jeho mimiky. Takto vytvo\u0159en\u00fd z\u00e1znam se p\u0159enese na p\u0159edem vytvo\u0159en\u00fd digit\u00e1ln\u00ed model, kter\u00fd n\u00e1sledn\u011b o\u017e\u00edv\u00e1.<\/p>\n<\/div><\/div>\n\n\n\n

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\u201eProjekt laborato\u0159 Sv\u011bt bez kou\u0159e byl hodn\u011b rozs\u00e1hl\u00fd a netypick\u00fd sv\u00fdm pojet\u00edm. Specifick\u00e1 byla hlavn\u011b sou\u010dinnost lid\u00ed z pestr\u00e9 \u0161k\u00e1ly v\u00fdtvarn\u00fdch, filmov\u00fdch, design\u00e9rsk\u00fdch i technologick\u00fdch obor\u016f. Vytvo\u0159ili jsme fyzickou laborato\u0159, ve kter\u00e9 se toho n\u00e1v\u0161t\u011bvn\u00edk m\u016f\u017ee spoustu dozv\u011bd\u011bt o problematice \u0161kodlivosti kou\u0159en\u00ed. K n\u00ed p\u0159ibyla i laborato\u0159 virtu\u00e1ln\u00ed, kde digit\u00e1ln\u00ed postava v\u011bdce popisuje v s\u00e9rii klip\u016f jednotliv\u00e9 p\u0159\u00edklady. Tato postava je cel\u00e1 provedena v hern\u00edm enginu, to znamen\u00e1, \u017ee je to vlastn\u011b vypracovan\u00e1 digit\u00e1ln\u00ed loutka, kterou m\u016f\u017ee herec sv\u00fdmi pohyby \u017eiv\u011b ovl\u00e1dat. Na prezentac\u00edch tak m\u016f\u017ee v\u00e9st animovan\u00fd v\u011bdec \u017eiv\u00fd rozhovor s n\u00e1v\u0161t\u011bvn\u00edky,\u201c<\/em> \u0159\u00edk\u00e1 Josef Lep\u0161a.<\/p>\n<\/div><\/div>\n\n\n\n

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\u017div\u00fd rozhovor s profesorem Doho\u0159elem umo\u017e\u0148uje unik\u00e1tn\u00ed interaktivn\u00ed technologie motion capture live, je\u017e byla v \u010cesk\u00e9 republice t\u00edmto zp\u016fsobem pou\u017eita v\u016fbec poprv\u00e9. Hlas prop\u016fj\u010dil postav\u011b herec Marek N\u011bmec, d\u00edky n\u011bmu\u017e budou moci n\u00e1v\u0161t\u011bvn\u00edci Zlin Design Week v sobotu 7. kv\u011btna od 11 do 15 hodin<\/strong> komunikovat s profesorem Doho\u0159elem \u017eiv\u011b. P\u0159enos umo\u017e\u0148uje osmn\u00e1ct bezdr\u00e1tov\u00fdch sn\u00edma\u010d\u016f um\u00edst\u011bn\u00fdch na t\u011ble herce, speci\u00e1ln\u00ed rukavice a nejmodern\u011bj\u0161\u00ed kamerov\u00fd syst\u00e9m, vyu\u017e\u00edvaj\u00edc\u00ed infra\u010derven\u00e9 paprsky, kter\u00e9 zachyt\u00ed i oku neviditeln\u00e9 vlnov\u00e9 d\u00e9lky. <\/p>\n<\/div><\/div>\n\n\n\n

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TECHNOLOGIE ZA LABORATO\u0158\u00cd<\/h4>\n<\/div><\/div>\n\n\n\n
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Studio 3dsense navrhlo tak\u00e9 vnit\u0159n\u00ed prost\u0159ed\u00ed laborato\u0159e, vybaven\u00e9 LCD obrazovkami s videi, holografick\u00fdmi boxy a digit\u00e1ln\u00edmi rentgeny, je\u017e n\u00e1v\u0161t\u011bvn\u00edk\u016fm umo\u017e\u0148uj\u00ed skenovat jednotliv\u00e9 objekty. Pr\u00e1v\u011b t\u011bmito technologiemi je n\u00e1v\u0161t\u011bvn\u00edk\u016fm demonstrov\u00e1na problematika \u0161kodlivosti cigaretov\u00e9ho kou\u0159e a z\u00e1rove\u0148 jsou zde p\u0159edstaveny m\u00e9n\u011b \u0161kodliv\u00e9 bezd\u00fdmn\u00e9 alternativy. Digit\u00e1ln\u00ed rentgeny poukazuj\u00ed na rozd\u00edly mezi za\u0159\u00edzen\u00edm na zah\u0159\u00edv\u00e1n\u00ed tab\u00e1ku a elektronickou cigaretou. P\u0159i posouv\u00e1n\u00ed jejich obrazovek po cel\u00e9 d\u00e9lce model\u016f je zase mo\u017en\u00e9 vid\u011bt, jak funguj\u00ed bezd\u00fdmn\u00e9 alternativy. Bezd\u00fdmn\u00e1 \u0159e\u0161en\u00ed jsou v laborato\u0159i p\u0159edstavena pomoc\u00ed samostatn\u00fdch holobox\u016f. Objekt um\u00edst\u011bn\u00fd za displejem je dopln\u011bn interaktivn\u00edm videem a vyvol\u00e1v\u00e1 tak pocit podobn\u00fd roz\u0161\u00ed\u0159en\u00e9 realit\u011b.<\/p>\n<\/div><\/div>\n\n\n\n

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SV\u011aT BEZ KOU\u0158E NA DOSAH<\/h4>\n<\/div><\/div>\n\n\n\n
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Koncept laborato\u0159e Sv\u011bt bez kou\u0159e architektonicky zpracovalo studio Monument office pod veden\u00edm V\u00e1clava Mlyn\u00e1\u0159e. \u201eNen\u00ed obvykl\u00e9, aby nadn\u00e1rodn\u00ed firmy, jako je Philip Morris, daly lok\u00e1ln\u00edmu kreativn\u00edmu t\u00fdmu takovou svobodu p\u0159ij\u00edt s n\u011b\u010d\u00edm nov\u00fdm a nev\u0161edn\u00edm, jak se to povedlo pr\u00e1v\u011b v tomto projektu,\u201c<\/em> uv\u00e1d\u00ed V\u00e1clav Mlyn\u00e1\u0159. <\/p>\n<\/div><\/div>\n\n\n\n

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Spoluprac\u00ed v\u00edce ne\u017e stovky profesion\u00e1l\u016f v oboru tak vznikla jedine\u010dn\u00e1 putovn\u00ed virtu\u00e1ln\u00ed laborato\u0159. P\u0159ij\u010fte se do n\u00ed pod\u00edvat a vyzkou\u0161ejte si s pomoc\u00ed 3D br\u00fdl\u00ed tak\u00e9 virtu\u00e1ln\u00ed interaktivn\u00ed kv\u00edz. T\u011b\u0161\u00edme se na v\u00e1s po celou dobu kon\u00e1n\u00ed Zlin Design Week na n\u00e1m\u011bst\u00ed M\u00edru<\/strong>. <\/p>\n<\/div><\/div>\n\n\n\n

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sv\u011bt bez kou\u0159e<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Sv\u011bt bez kou\u0159e (SBK) je unik\u00e1tn\u00ed iniciativa spole\u010dnosti Philip Morris, kter\u00e1 vznikla d\u00edky spolupr\u00e1ci s lok\u00e1ln\u00edm kreativn\u00edm t\u00fdmem. Jej\u00ed sou\u010d\u00e1st\u00ed jsou virtu\u00e1ln\u00ed a putovn\u00ed laborato\u0159, vyu\u017e\u00edvaj\u00edc\u00ed nejmodern\u011bj\u0161\u00ed […]","protected":false},"author":34,"featured_media":15193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"class_list":["post-15154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/15154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/comments?post=15154"}],"version-history":[{"count":4,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/15154\/revisions"}],"predecessor-version":[{"id":15205,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/15154\/revisions\/15205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media\/15193"}],"wp:attachment":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media?parent=15154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/categories?post=15154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}