{"id":10930,"date":"2021-07-12T08:40:49","date_gmt":"2021-07-12T06:40:49","guid":{"rendered":"https:\/\/zlindesignweek.com\/2022\/?p=10930"},"modified":"2021-07-14T10:07:00","modified_gmt":"2021-07-14T08:07:00","slug":"budte-pripraveni-na-to-byt-jini-aneb-report-z-konference-zdw-ktery-te-nakopne-jako-ranni-joga","status":"publish","type":"post","link":"https:\/\/zlindesignweek.com\/2026\/2021\/07\/12\/budte-pripraveni-na-to-byt-jini-aneb-report-z-konference-zdw-ktery-te-nakopne-jako-ranni-joga\/","title":{"rendered":"\u201a\u201aBu\u010fte p\u0159ipraveni na to, b\u00fdt jin\u00ed! Aneb report z Konference ZDW, kter\u00fd t\u011b nakopne jako rann\u00ed j\u00f3ga.\u2018\u2018"},"content":{"rendered":"\n

Leto\u0161n\u00ed Konference Zlin Design Week se nesla v online duchu. Od druh\u00e9ho kv\u011btnov\u00e9ho t\u00fddne je z vide\u00ed a podcast\u016f mo\u017en\u00e9 \u010derpat inspiraci od  \u010desk\u00fdch i sv\u011btov\u00fdch design\u00e9r\u016f, market\u00e9r\u016f, podnikatel\u016f nebo t\u0159eba odborn\u00edk\u016f na kreativn\u00ed pr\u016fmysly. Mezi \u0159e\u010dn\u00edky padaly nejr\u016fzn\u011bj\u0161\u00ed koment\u00e1\u0159e, n\u00e1zory, tipy a motivace. Jak\u00e9 my\u0161lenky do Konference p\u0159inesla marketingov\u00e1 p\u0159edsedkyn\u011b nadace Christopher A Dana Reeve v Chicagu, Sandra Kumorowski, nebo t\u0159eba design\u00e9r Vasjen Katro, autor projektu Baugasm? Poj\u010fme si to p\u0159ipomenout.<\/strong><\/p>\n\n\n\n

Pokud pat\u0159\u00edte mezi kreativn\u00ed podnikatele, kte\u0159\u00ed cht\u011bj\u00ed b\u00fdt ve sv\u00e9m oboru je\u0161t\u011b \u00fasp\u011b\u0161n\u011bj\u0161\u00ed, nem\u011bli byste si nechat uj\u00edt p\u0159edn\u00e1\u0161ku od Davida Parrise<\/strong>. Ten z\u00edskal titul britsk\u00e9ho experta na kreativn\u00ed pr\u016fmysl a sou\u010dasn\u011b je autorem n\u011bkolika publikac\u00ed, ve kter\u00fdch spojuje kreativitu s podnik\u00e1n\u00edm, obchodem, marketingem a managementem. Tvrd\u00ed, \u017ee je d\u016fle\u017eit\u00e9 neb\u00e1t se odli\u0161it. <\/strong>,,<\/em><\/strong>Bu\u010fte p\u0159ipraveni na to b\u00fdt jin\u00ed. Najd\u011bte si svoje m\u00edsto a necho\u010fte s davem. A a\u017e najdete svoje z\u00e1kazn\u00edky budou v\u00e1s cht\u00edt nejen jako kreativce, ale i po komer\u010dn\u00ed str\u00e1nce.\u201c  <\/em><\/p>\n\n\n\n

\u201a\u201aZamilujte se do probl\u00e9mu, kter\u00fd \u0159e\u0161\u00edte.\u201c<\/em> <\/strong>To a mnohem v\u00edce zazn\u011blo z \u00fast design\u00e9ra a mentora Marvana Shammy<\/strong>, kter\u00fd je zn\u00e1m d\u00edky sv\u00e9 expert\u00fdze a kou\u010dov\u00e1n\u00ed v oblasti um\u011bl\u00e9 inteligence, inovac\u00ed, technologi\u00ed nebo budov\u00e1n\u00ed vysoce efektivn\u00edch t\u00fdm\u016f. \u201a\u201aM\u00edt spr\u00e1vn\u00fd t\u00fdm, v\u011b\u0159it si a odmakat si to od za\u010d\u00e1tku. J\u00edt do toho po hlav\u011b. To je z\u00e1klad \u00fasp\u011bchu.\u2018\u2018 <\/em><\/p>\n\n\n\n

Spole\u010dn\u011b s n\u00edm se v podcastu objevil i design\u00e9r a komunika\u010dn\u00ed fanatik (jak s\u00e1m sebe popisuje), kter\u00fd mimo jin\u00e9 vede kreativn\u00ed komunitu Echt, Jakub Pta\u010din. <\/strong>\u201a\u201aPodle m\u011b je velmi dobr\u00fd reality check projektu, kdy\u017e um\u00ed\u0161 nal\u00e1kat lidi, aby do toho s tebou na za\u010d\u00e1tku \u0161li a n\u011bco jste spolu ud\u011blali v podstat\u011b zdarma. N\u011bjak\u00fd prototyp lze ud\u011blat, i kdy\u017e m\u00e1\u0161 n\u00e1pad, ale nap\u0159\u00edklad neum\u00ed\u0161 k\u00f3dovat nebo kreslit a neum\u00ed\u0161 p\u0159esv\u011bd\u010dit ty lidi, aby do toho s tebou \u0161li – tak to bu\u010f nen\u00ed dost dobr\u00e9 nebo to mo\u017en\u00e1 nem\u00e1\u0161 d\u011blat,\u2018\u2018 <\/em>popisuje Jakub startov\u00e1n\u00ed projekt\u016f. <\/em><\/p>\n\n\n\n

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O spolupr\u00e1ci a v\u00fdznamu komunikace jako z\u00e1kladu v\u0161ech lidsk\u00fdch vzth\u016f mluvil i Ctirad S\u00e1ra<\/strong>. Ctirad je podnikatel a jeden ze zakladatel\u016f firmy BeWooden, kter\u00e1 se zam\u011b\u0159uje na v\u00fdrobu origin\u00e1ln\u00edch d\u0159ev\u011bn\u00fdch mot\u00fdlk\u016f a dal\u0161\u00edch dopl\u0148k\u016f ze zbytkov\u00e9ho materi\u00e1lu. Mimo jin\u00e9 se v\u011bnuje spolutvorb\u011b ekologick\u00fdch podlo\u017eek na cvi\u010den\u00ed s n\u00e1zvem Tv\u00e1 l\u00e1ska.<\/p>\n\n\n\n

Jan Kluso\u0148, <\/strong>zakladatel multimedi\u00e1ln\u00edho kari\u00e9rn\u00edho showroomu Proudly, k t\u00e9matu spolupr\u00e1ce dod\u00e1v\u00e1, \u017ee je d\u016fle\u017eit\u00e9 naslouchat a u\u010dit se, z\u00edskat respekt, motivovat a udr\u017eet si lidi kolem sebe. V\u0161em nov\u011b p\u0159ich\u00e1zej\u00edc\u00edm do sv\u011bta sebepodnik\u00e1n\u00ed rad\u00ed slovy: ,,Bu\u010fte v komunikaci v\u017edy autenti\u010dt\u00ed, uka\u017ete, jac\u00ed ve skute\u010dnosti jste, proto\u017ee tak p\u0159il\u00e1k\u00e1te zase ty lidi, kte\u0159\u00ed pat\u0159\u00ed k v\u00e1m.\u201c<\/em> <\/em><\/strong><\/p>\n\n\n\n

Nez\u00e1visl\u00fd kreativn\u00ed konzultant a podnikatel, kter\u00fd v roce 2012 spoluzalo\u017eil The Pop Up Agency. Maksimilian Kallhed<\/strong> pracoval ve v\u00edce ne\u017e 55 zem\u00edch sv\u011bta a jeho osobn\u00edm posl\u00e1n\u00edm je demokratizovat kreativitu a prolomit stereotypy, kter\u00e9 jsou za ni mnohdy pova\u017eov\u00e1ny.<\/p>\n\n\n\n

\u201a\u201aPokud m\u00e1te pocit, \u017ee nikam nezapad\u00e1te, \u017ee nem\u016f\u017eete naj\u00edt smysl, anebo \u017ee zkr\u00e1tka neexistuje \u017e\u00e1dn\u00e1 agentura \u010di spole\u010dnost, ve kter\u00e9 by onen smysl byl, mysl\u00edm si, \u017ee je na\u010dase, abyste si ho vytvo\u0159ili sami. Proto\u017ee na kreativit\u011b je nejhez\u010d\u00ed to, \u017ee neexistuj\u00ed spr\u00e1vn\u00e9, nebo \u0161patn\u00e9 zp\u016fsoby, jak\u00fdmi v\u011bci d\u011blat. Z\u00e1le\u017e\u00ed jen na tom, abyste byli spokojen\u00ed, proto\u017ee lidem nab\u00edz\u00edte produkt, co m\u00e1 jasnou hodnotu.\u201d<\/em><\/p>\n\n\n\n

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\u201a\u201aMoje nejlep\u0161\u00ed rada, kterou v\u00e1m mohu d\u00e1t, je j\u00edt dom\u016f a p\u0159em\u00fd\u0161let o tom, pro\u010d jste to za\u010dali. Pro\u010d jste tady a kam chcete j\u00edt? A ud\u011blejte to, jako by to byla va\u0161e severn\u00ed hv\u011bzda, proto\u017ee n\u011bkdy se ztrat\u00edte, n\u011bkdy o sob\u011b za\u010dnete pochybovat. Ale PRO\u010c v\u00e1s d\u011bl\u00e1 jedine\u010dn\u00fdm,\u2018 <\/em>reagovala na t\u00e9ma zakl\u00e1d\u00e1n\u00ed vlastn\u00edch zna\u010dek portugalsk\u00e1 podnikatelka, kou\u010dka startup\u016f, ale tak\u00e9 obh\u00e1jkyn\u011b lidsk\u00fdch pr\u00e1v, Joana Lacerda<\/strong>. Joana tak\u00e9 vede odd\u011blen\u00ed obchodn\u00ed strategie a v\u00fdvoje ve spole\u010dnosti ThePowerHouse, kter\u00e1 m\u00e1 za c\u00edl p\u0159etv\u00e1\u0159et a znovu vym\u00fd\u0161let kreativn\u00ed ekosyst\u00e9my.<\/p>\n\n\n\n

Poradensk\u00e9 slu\u017eby v oblasti obchodn\u00ed strategie, rozvoj podnik\u00e1n\u00ed a odborn\u00e9 vzd\u011bl\u00e1v\u00e1n\u00ed, tak tomu v\u0161emu se naplno v\u011bnuje Sandra Kumorowski.<\/strong> <\/strong>Sandra m\u00e1 nevy\u010d\u00edsliteln\u00e9 zku\u0161enosti se strategick\u00fdm marketingem a jej\u00ed ned\u00edlnou sou\u010d\u00e1st\u00ed je neust\u00e1l\u00e9 zdokonalov\u00e1n\u00ed sebe sama. V\u011b\u0159\u00ed, \u017ee ty nejlep\u0161\u00ed spolupr\u00e1ce jsou doprov\u00e1zeny d\u016fv\u011brou a slou\u010den\u00edm dobr\u00fdch n\u00e1pad\u016f, kter\u00e9 p\u0159ich\u00e1z\u00ed z r\u016fzn\u00fdch stran a hlavn\u011b od r\u016fzn\u00fdch lid\u00ed.<\/p>\n\n\n\n

P\u016fvodem z Alb\u00e1nie je Vasjen Katro,<\/strong> grafick\u00fd design\u00e9r, kter\u00fd krom\u011b projektu Baugasm stoj\u00ed i za n\u00e1vrhem n\u011bkolika mobiln\u00edch aplikac\u00ed, web\u016f nebo reklam.<\/p>\n\n\n\n

,,Pokud to, co d\u011bl\u00e1te, d\u011bl\u00e1te jenom pro marketing, nebo jenom jako business, tak se dostanete do bodu, kdy to (design) za\u010dnete vid\u011bt jenom takhle. Samoz\u0159ejm\u011b je pot\u0159eba vid\u011bt v tom oboj\u00ed, ale j\u00e1 osobn\u011b m\u00e1m rad\u0161i m\u00edt tyhle v\u011bci odd\u011blen\u011b a vid\u011bt v tom i n\u011bco kreativn\u00edho, n\u011bjak\u00fd kreativn\u00ed z\u00e1m\u011br. Proto\u017ee j\u00e1 miluju b\u00fdt design\u00e9r. Nev\u00edm, co jin\u00e9ho bych d\u011blal, kdybych design\u00e9rem nebyl.\u201c <\/em><\/p>\n\n\n\n

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T\u00e9mata, jako um\u011bl\u00e1 inteligence \u010di n\u00e1mo\u0159n\u00ed, automobilov\u00fd a pr\u016fmyslov\u00fd design. Design\u00e9r Marek Weidlich<\/strong> se d\u00edky t\u011bmto odv\u011btv\u00edm posunuje neust\u00e1le vp\u0159ed, a jeho zku\u0161enosti tak m\u011bly mo\u017enost ocenit firmy jako Studio F.A. Porsche nebo Pininfarina.<\/p>\n\n\n\n

\u201a\u201aDesign\u00e9r 21. stolet\u00ed by m\u011bl b\u00fdt renesan\u010dn\u00ed \u010dlov\u011bk, kter\u00fd se schopn\u00fd nejen navrhnout vizu\u00e1ln\u011b zda\u0159ilou v\u011bc, ale mus\u00ed b\u00fdt schopen navrhnout ji tak, aby byla i funk\u010dn\u00ed a p\u0159ev\u00e9st ji do 3D sv\u011bta.\u201c<\/em> <\/p>\n\n\n\n

Dal\u0161\u00edm z \u0159e\u010dn\u00edk\u016f na konferenci byl Radim Tu\u010dek<\/strong>, kter\u00fd je brand a design konzultant platformy Czechdesign. Orientuje se ve zna\u010dk\u00e1ch a v\u011bnuje se projekt\u016fm, kter\u00e9 vy\u017eaduj\u00ed marketingov\u00fd nadhled. Pro\u010d podle n\u011bj stoj\u00ed za to sout\u011b\u017eit?<\/p>\n\n\n\n

\u201a\u201aSout\u011b\u017e je motiv\u00e1tor. Kdy\u017e u\u017e do n\u011bjak\u00e9 jdete, mus\u00edte do toho j\u00edt naplno, s tou motivac\u00ed, \u017ee chcete zv\u00edt\u011bzit. Je to psychicky skv\u011bl\u00e1 pozice, podat ten nejlep\u0161\u00ed v\u00fdkon, a i kdy\u017e nevyhrajete, m\u016f\u017ee v\u00e1m to p\u0159in\u00e9st stra\u0161n\u011b moc skrze zp\u011btnou vazbu.\u201d  <\/em><\/p>\n\n\n\n

Spole\u010dn\u011b s Radimem se v na\u0161em podcastu objevil i Jan Stanko<\/strong>, kter\u00fd je \u010dlenem p\u0159edstavenstva V\u00fdstavi\u0161t\u011b Praha a konzultant v oblasti marketingov\u00e9 komunikace. Nezb\u00fdv\u00e1 n\u00e1m ne\u017e souhlasit s t\u00edm, \u017ee vizu\u00e1ln\u00ed design je u\u017e ned\u00edlnou sou\u010d\u00e1st\u00ed marketingu. <\/p>\n\n\n\n

,,Aby mohl design a marketing efektivn\u011b fungovat, mus\u00ed fungovat spolu dohromady. Marketing bez designu je takov\u00fd tro\u0161ku nudn\u00fd a design bez marketingu je tich\u00fd, nejde vid\u011bt.\u201c<\/em><\/p>\n\n\n\n

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Dana Prekopov\u00e1<\/strong>, d\u00edky sv\u00e9 v\u00e1\u0161ni pro br\u00fdle se z n\u00ed stala majitelka optiky IOKO. V podcastu mluv\u00ed tak\u00e9 o rozjezdu vlastn\u00edho podnik\u00e1n\u00ed nebo spolupr\u00e1ci s design\u00e9ry p\u0159i n\u00e1vrhu a v\u00fdrob\u011b br\u00fdl\u00ed. N\u00e1\u0161 \u010dl\u00e1nek jsme se rozhodli zakon\u010dit jej\u00edm vzkazem, kter\u00fd je jednoduch\u00fd, ale o to v\u00edc bychom si ho m\u011bli p\u0159ipom\u00ednat: <\/p>\n\n\n\n

\u201a\u201aZ\u016fsta\u0148te v\u011brn\u00ed sv\u00e9mu snu!\u2018\u2018<\/em>\u00a0<\/p>\n\n\n\n

Ale\u0161 Najbrt<\/strong> se tak\u00e9 rozpov\u00eddal o sv\u00fdch zku\u0161enostech z pozice jednoho z p\u0159edn\u00edch \u010desk\u00fdch grafick\u00fdch stud\u00ed\u00ed – Studia Najbrt, kter\u00e9 stoj\u00ed za nov\u00fdm logem Footshopu. Co \u0159\u00edk\u00e1 o spolupr\u00e1ci? <\/p>\n\n\n\n

\u201a\u201aPro \u00fasp\u011b\u0161n\u00e9 hodnocen\u00ed spolupr\u00e1ce je pro n\u00e1s d\u016fle\u017eit\u00e1 pr\u00e1ce s lidmi, nastaven\u00ed \u010dlov\u011bka a t\u00e9ma projektu.\u2018\u2018<\/em><\/p>\n\n\n\n

Slogany, cit\u00e1ty, nebo i pouh\u00e1 z patra vysloven\u00e1 slova doprov\u00e1zej\u00ed sv\u011bt na ka\u017ed\u00e9m kroku. N\u011bkter\u00e9 jsou u\u017e trochu kli\u0161\u00e9, jin\u00e9 n\u00e1s i po des\u00edtk\u00e1ch \u010di stovk\u00e1ch let dok\u00e1\u017eou po\u0159\u00e1dn\u011b nakopnout. <\/p>\n\n\n\n

A proto nech\u00e1v\u00e1me na o\u010d\u00edch i slova na\u0161ich \u0159e\u010dn\u00edk\u016f: pro za\u010d\u00ednaj\u00edc\u00ed i zajet\u00e9 design\u00e9ry, pro lidi, kte\u0159\u00ed se v oboru nepohybuj\u00ed, ale cht\u011bj\u00ed z n\u011bj \u010derpat nov\u00e9 my\u0161lenky. <\/p>\n\n\n\n

T\u00edmto v\u0161em srde\u010dn\u011b d\u011bkujeme za \u00fa\u010dast na leto\u0161n\u00ed Konferenci Zlin Design Week a t\u011b\u0161\u00edme se na n\u00e1sleduj\u00edc\u00ed spooolupr\u00e1ci!<\/p>\n\n\n\n

V\u0161echna videa podcasty s na\u0161imi \u0159e\u010dn\u00edky naleznete na na\u0161em webu zlindesignweek.cz.<\/p>\n","protected":false},"excerpt":{"rendered":"Leto\u0161n\u00ed Konference Zlin Design Week se nesla v online duchu. Od druh\u00e9ho kv\u011btnov\u00e9ho t\u00fddne je z vide\u00ed a podcast\u016f mo\u017en\u00e9 \u010derpat inspiraci od  \u010desk\u00fdch i sv\u011btov\u00fdch design\u00e9r\u016f, market\u00e9r\u016f, podnikatel\u016f […]","protected":false},"author":5,"featured_media":10931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"class_list":["post-10930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/10930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/comments?post=10930"}],"version-history":[{"count":3,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/10930\/revisions"}],"predecessor-version":[{"id":10952,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/posts\/10930\/revisions\/10952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media\/10931"}],"wp:attachment":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media?parent=10930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/categories?post=10930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}