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<\/figure>\n\n\n\nIn the second part, Nikola L\u00f6rinczov\u00e1<\/strong>, the founder of PIARISTI <\/a>agency, shared valuable insights from her many years of working in the field of cultural PR. The advice on how to communicate with the public media was given by Eli\u0161ka \u010cern\u00e1<\/strong> from Radio Wave<\/a>. It was also of great benefit to young designers to hear the perspective of Eva Slune\u010dkov\u00e1,<\/strong> head of ELLE Decoration<\/a>, a magazine that can be considered the bible of contemporary design.<\/p>\n\n\n\n „Design is getting a space in the media that can be created in a non-commercial and unpaid way, but the quality of the creator and the readiness of the materials are required. The journalist must receive good texts, photos, videos… The author should also be available for interviews, quotes…“ says Nikola L\u00f6rinczov\u00e1 from PIARIST. She adds that besides talent and potential, the artist’s confidence is also important. <\/p>\n\n\n\n And although it might seem that an editor like Eva Slune\u010dkov\u00e1 must have an email inbox overflowing with messages from emerging artists, the opposite is true. „Rarely do young designers reach out to me on their own,“ she notes, „and often I’m the one reaching out to young people to send me their material.“ But she warns that designers are not always prepared for this situation. When it comes to their own PR, their skills sometimes fall short.<\/p>\n\n\n\n So what are the basics of successful self-promotion?<\/p>\n\n\n\n It just doesn’t always work out that if a person is talented and capable and does their field well, journalists will actively seek them out on their own. „Marketing is half of success,“ believes Eva Slune\u010dkov\u00e1.<\/p>\n\n\n\n However, public media work in a very specific way compared to other media. Eli\u0161ka \u010cern\u00e1 of Czech Radio says: „Set your priorities and study what the media actually do,“ she highlights. Of Czech Radio’s stations, Wave for young listeners is the most art-oriented, and Vltava in general. „Design, however, is slightly neglected at Czech Radio,“ adds Eli\u0161ka.<\/p>\n\n\n\n „Compared to film, theatre or music, design is more demanding,“ says Vojta Frajt. „Design is something you take longer to build a relationship with, you need to get into it.“ <\/p>\n\n\n\n „A lot of people still see design as something unattainable or beyond their reach,“ notes Tereza from Czechdesign. „But Czechs are already learning to pay extra for design,“ she adds, „even though we are still not at the level of Western Europe. But we are much more able to invest in quality and care about who made the product and how it was made.“<\/p>\n\n\n\n The discussion was moderated by Katka Ve\u010derkov\u00e1<\/strong>. The recordings of both discussions are still freely available, the first part can be watched HERE <\/a>and the second part can be viewed HERE<\/a>.<\/p>\n\n\n\n![\"\"](\"https:\/\/zlindesignweek.com\/2022\/wp-content\/uploads\/2021\/06\/panelovka2-1-750x750.png\")
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