{"id":42947,"date":"2026-03-31T10:01:37","date_gmt":"2026-03-31T08:01:37","guid":{"rendered":"https:\/\/zlindesignweek.com\/2026\/?page_id=42947"},"modified":"2026-05-03T11:07:05","modified_gmt":"2026-05-03T09:07:05","slug":"workshop-meaning-over-slogans-value-based-communication-in-culture-and-tourism-x-anna-stranska","status":"publish","type":"page","link":"https:\/\/zlindesignweek.com\/2026\/en\/workshop-meaning-over-slogans-value-based-communication-in-culture-and-tourism-x-anna-stranska\/","title":{"rendered":"Workshop Meaning Over Slogans: value-Based Communication in Culture and Tourism \u00d7 Anna Str\u00e1nsk\u00e1"},"content":{"rendered":"\n
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Workshop Meaning Over Slogans: value-Based Communication in Culture and Tourism \u00d7 Anna Str\u00e1nsk\u00e1<\/mark><\/h3>\n\n\n\n

The workshop will be led by Anna Str\u00e1nsk\u00e1<\/h4>\n\n\n\n

Location:<\/mark> G18 Gallery (\u0160tef\u00e1nikova 5670, Zlin)
Date:<\/mark> 11 May 2026
Time:<\/mark> 2 PM \u2013 4 PM
Language:<\/mark> CZ
Admission: <\/mark>150 CZK<\/p>\n\n\n\n

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BUY A TICKET<\/a><\/div>\n<\/div>\n\n\n\n
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The goal of this educational workshop is to demonstrate how to communicate culture and tourism in a way that preserves their meaning, values, and context. It focuses on value-based marketing, which is grounded not only in performance but also in identity and long-term impact.<\/p>\n\n\n\n

The workshop will be led by Anna Str\u00e1nsk\u00e1<\/strong>. You will learn how to work with the values of cultural projects, craft their narrative and communication for various target audiences, and translate ideas into a clear and authentic form.<\/p>\n\n\n\n

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Anna Str\u00e1nsk\u00e1 <\/h4>\n Workshop instructor<\/small>\n <\/div>\n
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How do I get to the gallery?<\/strong><\/strong><\/strong><\/strong><\/strong><\/p><\/div>

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Public transport:<\/strong>\u00a0<\/mark>By far the closest stop is\u00a0\u0160koln\u00ed<\/strong>, with\u00a0N\u00e1m\u011bst\u00ed M\u00edru<\/strong>\u00a0as another nearby option.
By car:<\/strong>\u00a0You can park on\u00a0Hradsk\u00e1 Street<\/strong>\u00a0or in the car park beneath the\u00a0Congress Centre<\/strong>. Both options are paid. Parking in Zl\u00edn can generally be difficult, so if possible, we recommend coming on foot instead.<\/p>\n\n\n\n

The gallery is located on the ground floor of the Faculty of Humanities<\/strong>, but no worries, everyone is welcome. Once you enter through the main entrance, turn right and follow the signs to the gallery. Both the entrance and the toilets in the building are barrier free<\/strong>.<\/p>\n\n\n\n

If you have any specific access needs and or are unsure whether the programme is suitable for you, please do not hesitate to contact us by email at anna.svobodova@zlindesignweek.com<\/a><\/strong> or by phone or SMS at +420 733 144 711<\/strong>.<\/p>\n\n\n\n

Our goal is to make the festival accessible to as many people as possible. We will be very happy to advise you and help find alternative options.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Workshop Meaning Over Slogans: value-Based Communication in Culture and Tourism \u00d7 Anna Str\u00e1nsk\u00e1 The workshop will be led by Anna Str\u00e1nsk\u00e1 Location: G18 Gallery (\u0160tef\u00e1nikova […]","protected":false},"author":52,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/no-title.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-42947","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/pages\/42947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/comments?post=42947"}],"version-history":[{"count":6,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/pages\/42947\/revisions"}],"predecessor-version":[{"id":43909,"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/pages\/42947\/revisions\/43909"}],"wp:attachment":[{"href":"https:\/\/zlindesignweek.com\/2026\/wp-json\/wp\/v2\/media?parent=42947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}